Whether you do content marketing for one company or you have a marketing agency that works on the behalf of several, one thing is clear: content creation is expensive. And with all the talented freelance writers in the world, the temptation might be to outsource content to a third-party company. These companies are sometimes called…

If you’re big into email marketing, you probably already know about Dynamic Content. But for those who haven’t discovered it as yet, it’s an email marketing tool you can use to put different copy points in your email campaigns, specifically targeting different targets based on what you know about them. Examples? Sending gender specific emails…

Over the last decade, many corporations have made huge investments in mobile experience for their users. They have, however, paid less attention to content. In fact, they have not successfully implemented a content management strategy to give them a competitive advantage over their peers. Companies that neglect content strategy and maintenance find it very difficult…

For truly effective Google AdWords Pay-Per-Click (PPC) campaigns, digital marketing agencies need to educate themselves about all the various optimization techniques, and, more importantly, remain current on all of Google’s Quality Score Metric changes. But first, what is Google Quality Score? It’s simply the rating Google gives of the quality and relevance of your keywords and…

There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally speaking, for…

In 2011, Google made it clear that content made up a large part of their ranking algorithm. In 2012, Google penalized anyone who didn't follow suit. Plus, in 2014, there were over 500 algorithm changes. This is why it is extremely important to write SEO-friendly content. What is SEO-friendly content, you ask? It is penning…

If you are just starting out with content marketing, chances are that you will make every mistake in the book – and you will probably write a few pages of that book yourself. But not to worry – making mistakes is normal and expected because that is how we learn. Making the same mistakes over and…