Marketo, Inc. has made a major announcement. The marketing planning, engagement, and attribution software company has been named the ‘Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management’ for the seventh consecutive year. In a press statement released today, the company says it was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant.
Marketo has been focusing sharply on creating an aggressive product strategy and has stated its vision to deliver the cloud operating system for today’s marketers. It is built on the foundation of its core Marketing Engagement Platform. This is currently being used by leveraged by hundreds of thousands of marketers across the world routinely to drive the growth of their business. The product stands apart because of its unique features such as Account Based Marketing (ABM) and Artificial Intelligence capabilities.
“Marketo is thrilled to be named a Leader in the Gartner’s Magic Quadrant for CRM Lead Management yet again,” said the Chief Product Officer for Marketo, Mr. Arun Anantharaman. “We are sharply focused on meeting the needs of the most progressive marketers in the world as they plan, engage, and measure performance in today’s increasingly complex digital landscape. To us, being positioned furthest on the completeness of vision axis and being designated as a Leader for the seventh year in a row is a testament to our world-class team of product engineers and marketing visionaries who are the architects behind the industry’s most powerful platform for marketers.”
Marketo has gained the trust and confidence of global marketers because of their ability to invest in innovation continuously. Some of the moves of the company that has attracted global attention are:
The latest acquisition of marketing attribution company Bizible, a move which will help marketers further and make it easy for organizations to link revenue back to marketing investment seamlessly.
The cloud-based Engagement Platform that provides customers with services such as account-based marketing, event management, inbound marketing, lead management, ROI reporting and analytics, social marketing and more.
Marketo LaunchPoint® has emerged as one of the first and largest ecosystems of MarTech. The platform can help organizations plan, engage, and measure their marketing programs. They can also coordinate all their end-to-end marketing activities with partners.