Designing is an essential skill to have when building a financially prosperous web design business. But there is a difference between graphic design and website design. What is graphic design? Graphic design refers to the creation of graphics, typography, and images to represent an idea. Graphic designers can create digital images or videos, which can further…

When we start a business, we only think about doing what we love most. As a result, we believe our business should be a success. So when it comes time to decide on the first steps towards our business branding, choosing the best business logo is an enormous task. We usually think of the giants…

The Internet of Things, Big Data, and Blockchain technology are the buzz words of the technology industry today. They are thrown around in conversations at the workplace, but not everyone understands what they mean and signify. What is the Internet of Things (IoT)? The Internet of Things essentially describes a network of devices and objects that…

Looking at Martech guru Scott Brinker’s Marketing Technology Landscape Supergraphic below, you’ll quickly realize that marketers in 2019 have never before been wooed and courted with such an exhaustive suite of marketing solutions and technologies… 7040 and counting! The Martech Landscape is spread out over 6 categories (Ads& Promotions, Content & Experience, Social & Relationships, Commerce…

Guest blogging is increasingly popular, and there are good reasons for this. Getting your blog post featured on a popular site will provide you substantial exposure and increased traffic to your website. You may also improve domain authority, bolster your overall reputation, and enjoy numerous other benefits. However, before you can benefit from a coveted…

G lobally recognized content marketing strategist, author, and keynote speaker , Michael  Brenner  will be speaking on " Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team"  at CMW 2019. We caught up with him to understand what we can expect from the session as well as get some fresh insights on the…

Everyone who uses Facebook as a promotion channel, is familiar with the statistics displayed in the Ads Manager. Of course, an understanding of how much a click cost, what kind of coverage and the number of views received from an advertising campaign, the information is important. However, it is even more useful to know what…

Since the advent of the internet which expanded connectivity worldwide, many new, smart, and creative business enterprises have emerged. Urged on by the fact that 51% of today’s consumers make their purchases or avail of services online, businesses employ digital marketing to connect with potential and existing customers. Now digital marketing is used by the hundreds…

Live chat is a powerful tool. Whether you are a product or service-based business, live chat can help you make a personal connection with your website visitors, and ultimately, convert more visitors into customers. Recent studies have shown that web visitors are 82% more likely to convert to customers if they’ve chatted with your business first.…

Any business owner out there can affirm that marketing is no longer about placing ads on print media, hiring beautiful models for TV ads, or even erecting flashy billboards on major highways. In fact, businesses have had to willingly or otherwise embrace automated marketing to the extent they end up marketing automation specialists to oversee…

For years, Pay-Per-Click (PPC) advertising has served as one of the market’s most efficient methods of promoting products and services. While recent marketing trends focus on a plethora of new strategies, PPC remains a solid and generally profitable method of marketing products. Despite this aspect, many businesses complain that PPC is not as effective as it…

Content Marketing World 2019 is nearly here and the excitement levels among content marketers and everyone associated with content marketing and management is going skywards. The event is choc-a-bloc with sessions which often leaves participants in a dilemma as to which one to choose. We have tried to make things easier for you so that…