15 Must-See Content Marketing World 2019 Sessions

13 min read

Content Marketing World 2019 is nearly here and the excitement levels among content marketers and everyone associated with content marketing and management is going skywards. The event is choc-a-bloc with sessions which often leaves participants in a dilemma as to which one to choose. We have tried to make things easier for you so that you can make the best choices without wasting too much of your precious and limited time.

1. Content Marketing 101 – Setting and Documenting Your Strategy and Building Your Team

If you want to have deeper grasp of how content marketing can work for your business needs, this session is a must-attend one.

Speaker Michael Brenner will analyze the seven main factors that can help achieve success in content marketing. Businesses will be able to learn how to create a road map to find, engage, and convert new buyers.

Michael Brenner is a reputed keynote speaker and has authored the book, The Content Formula. He is the CEO of Marketing Insider Group. He was associated with SAP, Nielsen, and other leading global brands in sales and marketing positions. Brenner is recognized as a Top Business Keynote Speaker by the Huffington Post and a top CMO influencer by Forbes.

Key Takeaways:

  • Get enhanced understanding of the core aspects of any content marketing strategy.
  • Know how to implement these strategies for the best outcomes.
  • Define key metrics to measure the success of your content marketing programs.
  • Get a documented content marketing roadmap tailor-made for your business needs.

Session Details:

  • Date: Tuesday, September 3
  • Time: 1:00pm – 4:00pm
  • Pass Type: All Access, Main Conference Plus
  • Session Type: Workshop
  • Audience Level: Beginner

2. Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients

Speaker Robert Rose will help new and inexperienced agencies decode and understand the new marketing era which can be quite hassling for inexperienced agencies. This session can be extremely helpful for them as it helps one to better comprehend the various aspects of content marketing strategy. This one-day workshop is aimed at assisting agencies to significantly enhance the quality of their content marketing services.

Robert Rose is a keynote speaker of international repute. The founder and chief strategy officer of The Content Advisory, the education and consulting group for The Content Marketing Institute, he has worked with more than 500 companies globally, including Fortune 100 organizations. He has penned three books on the subject. Killing Marketing, his latest book, is said to have rewritten the rules of marketing. His podcast, The Weekly Wrap, is extremely popular among digital marketers.

Key Takeaways:

  • Provides answers to everything related to content marketing including the Whats and the Hows.
  • Takes you through the anatomy of strategy engagement.
  • Helps you master the strategy for better content development.
  • Explores the whole range of services associated with content marketing.
  • Shows how to measure your audience and quantify ROI for clients.

Session Details:

  • Date: Tuesday, September 3
  • Time: 1:00pm – 4:00pm
  • Pass Type: All Access, Main Conference Plus
  • Session Type: Workshop

3. A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content

The session is extremely useful for those who are looking to drive more traffic and leads from existing resources. Many marketers tend to focus more on new content as reviewing the existing ones can be stressful. This session by Ian Cleary is aimed at arming you with a strategy that can be easily implemented to drive more traffic and leads from existing content.

Ian Cleary, the founder of RazorSocial, is a marketing tech professional with unmatched experienced in content marketing. He is a famed keynote speaker with a worldwide following. The lecturer for Content Marketing program with Rutgers University has addressed several marketing conferences across the world. Ian also writes for Forbes and is the co-author of Digital Marketing Growth Hacks.

Key Takeaways:

  • Provides a powerful strategy for carrying out an audit of existing content
  • Tips and advice on boosting traffic instantly
  • Guidelines on optimizing conversion from additional traffic

Session Details:

  • Date: Wednesday, September 4
  • Time: 11:20am – 12:05pm
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: ROI/Measurement
  • Session Type: Breakout Session
  • Audience Level: Intermediate

4. Loyalty Loop – How Small Content Adds Up to Big Business

Want to really showcase to your clients and customers how different you are from your competitors? This session can show you how to do it.

Acclaimed keynote speaker, Andrew Davis, reveals that treating your clients as your most valuable asset is a great way of distinguishing your business from others. The Loyalty Loop shows how existing clients can add value to your business.

A bestselling author, Andrew Davis has produced for NBC’s Today Show and has worked for The Muppets in New York. He was featured in the New York Times, Forbes, the Wall Street Journal, and on NBC and BBC. Andrew has crafted many documentary films and award-winning content for small start-ups and Fortune 500 brands.

Key Takeaways:

  • You will learn how to build anticipation, harness the honeymoon period, and drive inspirational moments using content.
  • The session will provide vital input on increasing demand and boosting awareness for your offerings.
  • You will discover ways of winning over new clients and be able to transform the way you deal with existing clients.

Session Details:

  • Date: Thursday, September 5
  • Time: 10:15am – 11:00am
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: Keynote: Big Ideas
  • Session Type: Breakout Session
  • Audience Level: Intermediate

5. Profitable Multicultural Marketing – How to Increase Sales Using Diversified Resources to Infuse Authenticity Into Your Campaigns

One-size-fits-all marketing messages simply don’t work while marketing to small businesses. Diversity is the key to success when working on campaigns for companies that operate on a limited budget and stringent deadlines.

Wil Hart and Sydni Craig-Hart, acclaimed keynote speakers, will reveal how to manage campaigns of small businesses using diversified resources. You will also learn how to infuse more authenticity into marketing campaigns.

Wil Hart is a dynamic orator, trainer, and instructor who made an early start to public speaking at the age of 12. This reputed marketing consultant has helped thousands of businesses owners create winning strategies. He cofounded Craig Hart Consulting, LLC, with his wife, Sydni. He has advised Fortune 500 companies including Google, Facebook, and Oracle.

Sydni Craig-Hart is the CEO of Smart Simple Marketing. Her team has worked with over 8,000 small businesses in 79 different industries since 2006 and helped companies drive engagements.

Key Takeaways:

  • You will learn ways of making your marketing campaigns more focused and powerful.
  • Discover strategies that can drive demand and increase sales through education-based marketing.
  • Case studies from Facebook, Google, and LinkedIn will be analyzed to provide practical strategies that can be quickly implemented into your campaigns.

Session Details:

  • Date: Thursday, September 5
  • Time: 2:50pm – 3:35pm
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: Teams & Culture
  • Session Type: Breakout Session
  • Audience Level: All

6. How to Analyze Content Performance Using Google Analytics – From Basics to Advanced

This session by Andy Crestodina is aimed at marketers looking for answers about the most compelling content assets, the posts that get the maximum eyeballs, the best traffic sources, etc. The session also shows how to make the best use of analytics. Marketers will know how to get real value from their analytics and take their digital marketing expertise to the next level.

Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media, an award-winning web design company in Chicago, is a reputed marketing specialist. He has provided web strategy and marketing advice to thousands of businesses. Andy has also written hundreds of articles on content marketing, search engine optimization, social media, and Analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Key Takeaways:

  • Learn how to set up Google Analytics properly for content marketers.
  • Know how to review important reports for measuring content performance.
  • Get tips on advanced tactics for deeper insights and greater impact.

Session Details:

  • Date: Wednesday, September 4
  • Time: 10:15am – 11:00am
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: Analytics & Data
  • Session Type: Breakout Session
  • Audience Level: Advanced

7. The Science of Timing – Leveraging Trends For Marketing Ideation

This breakout session is for all types of audiences and explores the science of trends. The session will analyze what makes some ideas become a huge hit and what attracts consumers to specific trends. Strategy specialist, Allen Gannett, will also examine how leading brands operate and maintain a consistent level of success.

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform which was merged with Skyword, a leading content marketing platform. He is now its Chief Strategy Officer. Allen also contributes to FastCompany.com. He penned The Creative Curve which has been featured on CNBC and Forbes, and also hosts numerous podcasts.

Key Takeaways:

  • Know about the various stages of trends and which one is best for content creation.
  • Learn what drives consumer trends.
  • Find out how marketers can measure trends and apply them in their content by leveraging lessons from successful brands.

Session Details:

  • Date: Wednesday, September 4
  • Time: 11:20am – 12:05pm
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: Keynote: Big Ideas
  • Session Type: Breakout Session
  • Audience Level: All

8. 42 Content Marketing Risks – And How to Attack Them

This session can help you keep pace with the changing demands and processes of content marketing and understand the various risks involved. The speaker, Bethany Chambers, will help you comprehend the biggest risks you might confront in 2020 and also provide insight into some of the smaller ones.

Bethany Chambers, Director of Audience Engagement, North Coast Media, works with the editorial, marketing, and business operations teams at this Cleveland-based B2B publishing company. Her secrets to success in content marketing are new product development, good strategy, and brute force friendliness. She is the recipient of the Folio Magazine Top Women in Media award and has also earned the National Press Club fellowship.

Key Takeaways:

  • It will prepare you for the ever-changing regulations.
  • It will show how to benchmark and workflows to enhance digital and social media.
  • You can learn how to build and authenticate trust with your audiences in increasingly difficult conditions.

Session Details:

  • Date: Wednesday, September 4
  • Time: 2:00pm – 2:45pm
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: Content Strategy
  • Session Type: Breakout Session
  • Audience Level: Intermediate

9. Content Marketing for the Robots (Search Engine Marketing)

For those who are looking for real-case examples of the effects of good and bad content on search engine marketing and Google Ad costs, this session is the best resource. A. Lee Judge, a leading digital marketing practitioner and creative content entrepreneur, will show how to make actionable checklists to share with their content teams and also with those charged with search engine marketing pointing to that content.

A. Lee Judge, a leading digital content and marketing expert, is also a Global Digital Marketing Manager at Hexagon Geosystems. He has over 20 years of B2B marketing experience. Lee is also a leading LinkedIn video creator and a Forbes Agency Council member. He is an in-demand event speaker and speaks on a range of topics, including digital marketing, content creation, social selling, and others.

Key Takeaways:

  • Learn how to create quality content for achieving better organic results.
  • Ensure protection of your Google Ads from your content.
  • Know how to create money-saver content.

Session Details:

  • Date: Thursday, September 5
  • Time: 10:15am – 11:00am
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: Search Engine Optimization
  • Session Type: Breakout Session
  • Audience Level: Intermediate

10. Failure is Feedback – How to Succeed at Agile Marketing by NOT Doing These Things

Failure is not the end of efforts. However, repeating someone else’s failure is not good news. This is the message that Andrea Fryrear, the world’s leading Agile Marketing Trainer, will be sending out in this session. You will also hear about actual story case studies here. The session will help participants enjoy a more optimistic perspective and use their past mistakes to create a roadmap for Agile marketing excellence.

Andrea Fryrear, a highly sought-after international speaker on Agility and marketing, is currently the president and lead trainer at AgileSherpas. It is a training, education, and consulting company designed to help marketing teams transform their work management processes. Her most recent book, Death of a Marketer, records the troubled path of marketing and the corrective steps to be taken for an Agile future.

Key Takeaways:

  • Discover success factors to start an Agile transformation for teams of all sizes.
  • Find ways of navigating the tough early days of transition.
  • Discover real signs which show that the team is ready for the Agile path.

Session Details:

  • Date: Thursday, September 5
  • Time: 12:20pm – 1:05pm
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: Lunch & Learn
  • Session Type: Breakout Session
  • Audience Level: All

11. Content Marketing Commandments for 2030

This opening keynote is simply a must-have on your sessions-to-attend list for this year. The speaker is Joe Pulizzi, the founder of the Content Marketing Institute and a highly respected figure in the industry. Joe will be sharing his ‘Content Marketing Commandments’ with his audience for the first time ever.

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing. It also hosts Content Marketing World, the largest event of its kind in the world. Joe has authored five books, including the latest one called Killing Marketing. Joe is the winner of the 2014 John Caldwell Lifetime Achievement.

Key Takeaways:

  • You will learn how Content Marketing World is changing the marketing industry worldwide.
  • Joe will help you make the best decisions and move in the right direction with his invaluable input and guidance.

Session Details:

  • Date: Wednesday, September 4
  • Time: 8:15am – 8:45am
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Session Type: Keynote
  • Audience Level: All

12. Mouth Moves – How to Conquer the New Frontier of Voice Content, Alexa, and Smart Speakers

If you are keen to know about the disruptions in marketing brought about by the introduction of voice content, you just cannot miss this session. Jay Baer, the famed keynote speaker, talks about the roles that voice activated content can play in marketing and how smart speakers like Amazon Echo, Siri, Bixby, Cortana, and Google Home are becoming the fastest-adopted consumer technologies.

Jay Baer, the reputed business strategist and keynote speaker, has advised more than 700 companies till date including some of the biggest names in the industry. He is the best-selling author of five books, including Hug Your Haters. The founder of Convince & Convert, a strategy consulting firm, Jay has also created five multi-million dollar companies. He is also a successful venture capitalist and technology advisor.

Key Takeaways:

  • Get updated information about voice activated content and use cases for every type.
  • Know how voice apps work with examples and case studies.
  • Find out how it can be best used for customer-specific content.
  • Get an insight into developing your own voice content.

Session Details:

  • Date: Thursday, September 5
  • Time: 1:45pm – 2:30pm
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: Keynote: Big Ideas
  • Session Type: Breakout Session
  • Audience Level: All

13. A Masterclass on Creating & Publishing Authority-Building SEO Blogs

It is one thing to create content that can add no value to your business and entirely another thing to create content that can resonate with your audience and take your business places. If you are thinking of the latter, this session is for you. Here, speakers Julia McCoy and Jason Schemmel will provide an insight into the importance of strategic, search-optimized, and inbound content. You will also discover how search-optimized blogging is the secret weapon of many profitable industry leaders today.

Julia McCoy is a blogger, author, and CEO, and is recognized as an industry thought leader by Forbes. She founded Express Writers, her content agency, which earned $4 MM in revenue inside just 7 years. Julia has also authored books on content marketing and copywriting. She is the host of The Write Podcast.

Jason Schemmel is a marketing professional with over 8 years of experience. He is an experienced social media manager with expertise in building strategies, creating content, and managing the social presence of multiple brands. He is also a night time Twitch Streamer streaming Retro games and hosting AMAs to help current & aspiring streamers better their content and brand.

Key Takeaways:

  • The session will have three stories of SEO content in action.
  • You will learn why valuable SEO content equals bottom-line growth.
  • The all-important topic of keyword research and the top tools needed to build SEO content will be elaborated upon.
  • You will also get a roadmap for earning executive buy-in and approval for SEO content publishing.

Session Details:

  • Date: Thursday, September 5
  • Time: 12:20pm – 1:05pm
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: Lunch & Learn
  • Session Type: Breakout Session
  • Audience Level: All

14. The Content Marketer of the Future – 5 Big Traits You Need to Thrive in the Coming Marketing Revolution

Want to know what goes inside the heads of top content marketers? Curious to understand how they are able to get on the top of analytics and deliver creative output consistently? This session will reveal it all. Joe Lazauskas, the head of content strategy at Contently, an NYC-based technology company, will take you through a revelation session about the special traits and tricks of leading content marketers and what makes their strategies succeed.

Joe Lazauskas is famous for his keynote presentations on the neuroscience of storytelling and future of content. He has also co-authored a best-selling book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void and Make People Love You. He’s also Executive Editor of The Content Strategist. He was awarded the Digiday Award for Best Brand Publication.

Key Takeaways:

  • Know about the big traits that are common to the best global content marketers.
  • Learn how marketers go about building interesting stories about brands.
  • Find out all about future-proofing your career by adapting to the huge changes that are coming to content marketing.

Session Details:

  • Date: Wednesday, September 4
  • Time: 11:20am – 12:05pm
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: Future Trends
  • Session Type: Breakout Session
  • Audience Level: All

15. Strategies, Tools, and Techniques to Level Up Your Impact and Authority Through Confident Live Video

Does Live Video set off butterflies in your stomach? Are you not too sure of handling complex tools, live video technology, and content sharing? Does live camera trigger shivers in your body? This session can be a game-changer for you. Ian Anderson Gray, a highly respected figure in the world of marketing and a leading international keynote speaker, will show you how to produce confident, professional, and authentic live video using specific strategies, tools, and techniques. You will also learn about the best tools to broadcast, promote, and repurpose your live videos to Facebook and beyond and how to be at ease handling live video engagement.

Ian Anderson Gray is an authority in the area of Live Stream Videos. He is the founder of Confident Live Marketing Academy and Seriously Social. He has a hunger for teaching and is passionate about decoding the complex technology of Live Video and making it simple. Ian has spoken at numerous conferences across the world. He is also a trained professional singer.

Key Takeaways:

  • Learn all about engaging with your audience confidently.
  • Discover the secrets to enhance professionalism and interactivity of your live-streams.
  • Know how to create powerful blog content using the medium of the live video.

Session Details:

  • Date: Wednesday, September 4
  • Time: 11:20am – 12:05pm
  • Pass Type: All Access, Main Conference, Main Conference Plus
  • Track: Visual Storytelling
  • Session Type: Breakout Session
  • Audience Level: Intermediate

 

You might also like

Leave A Reply

Your email address will not be published.