One of the most sought after speakers and influencers in Martech, Mr. Randy Wootton was earlier the CEO at predictive marketing platform Rocket Fuel, where he was instrumental in re-positioning the company as an AI-driven SaaS platform before it was sold it to Sizmek. Before that, Mr. Wootton held senior positions at companies including Microsoft…
One of the biggest opportunities that CMW provided was the chance to just walk over and lob words with the brightest and shiniest stars in the content marketing universe. We are happy to share that we were able to interview Peter Loibl, President and Chief Strategy officer of Concured, the award winning AI-powered Content Marketing…
If you are into digital marketing, there is no way you can keep pace with the cutthroat competition if you are not armed with the best technologies. And when it comes to technology, marketing automation tools lead others by a long distance. For an updated look at the broader landscape, check out our review of…
In this increasingly competitive business world, having a stunning web design and exceptional content is no longer enough for you to stand out. Ad spaces are getting more expensive, so it’s important to be extremely smart about where you spend your money on. One of the simplest ways you can cut back on advertising costs…
Marketo, Inc. has made a major announcement. The marketing planning, engagement, and attribution software company has been named the ‘Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management’ for the seventh consecutive year. In a press statement released today, the company says it was positioned furthest to the right on the completeness of…
Given enough words, most of us can either hang or redeem ourselves quite admirably.
But rare is the ability to distill insights into a visual context.
And outline them in a single frame.
I didn't have time to write a short letter.
So I wrote a long one instead.
- Mark Twain.
These words come to mind as…
Businesses today want to boast two medallions – artificial intelligence and machine learning. As a result, they try putting AI into every potentially-automated process. But is this necessary?
While AI is the answer to several business issues; it is still evolving. It has a lot of room for improvement. Can AI be trusted with customer interactions?…
If you are here, it means that you have finally discovered the money-making potential of Instagram. That is an excellent first step, but how do you write a successful post that will make money for you?
With over 500 million active users who share more than 95 million photos and videos every day, it is then…
California Passes California Consumer Privacy Act
California governor Jerry Brown sent shockwaves through California when he signed a bill cementing the nation’s toughest data privacy law. Experts are saying that the bill is the country’s most overarching attempt to give consumers more control over their data.
Brown signed the bill just hours after lawmakers from…
Digital marketing can be a complex business, especially when it comes to advertising. Convoluted processes, a lack of transparency, numerous intermediaries between advertisers and consumers, and advertising fraud all combine to make marketing an expensive and sometimes wasteful effort.
Against this backdrop then, it’s not surprising that companies turn to new technologies and protocols like blockchain…
While it is yet to be seen whether the ruling holds or in what form and where it will finally unfold, the pro and con debate brings up interesting questions as regards “Internet Equality”, a word used almost synonymously with “Net neutrality” today and the increasing influence of corporate cash in influencing public policy. 3…
Competition in this global economy of ours is fierce, and you have to do everything you can to stand out when marketing your products and services. This is where data-driven marketing comes in to help narrow your focus to individuals who are more likely to want and need what you have to offer.
What is Big…
