I'm 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8. But as the head of a rather successful digital marketing business for the past 10 years in which I wrote and edited several hundred business proposals, articles, tweets,…

When it comes to principles to improve conversions, your goal is a behavior. You can’t force or buy behavior (at least, not without violating some basic principles of marketing), but you sure can influence it. In order to be successful in your conversion optimization strategy, you need to be able and willing to get inside…

If you’ve ever run a Google adwords campaign, you’ll think that it’s either the best form of advertising money can buy or it’s the biggest waste of money you’ve ever spent. Depending on who you speak to they will tell you that Adwords was either the single best or single worst thing they’ve implemented in…

KISSmetrics, Wordstream, MobileMonkey, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following the influencers is your vehicle to success, and here’s the list of the best of them to…

Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising and what it will look like in the future. While attending Content Marketing World earlier this month, I was able to connect with many leading…

Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even employee complacency or dissatisfaction.…

“Words are powerful” is certainly a threadbare cliché, but it’s one that, despite its overuse, remains true. What we say and how we say it has a major impact on our audience’s response. On a subtler, more subliminal level, so does typeface. Font, color, and weight are not just matters of aesthetics. They make deep-seated…

Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush  calls “Native 1.0.” While the networks mentioned above do provide a level of scalability, marketers are still beholden to the size of the…

Native Advertising has been referenced again and again as the future of content marketing. Spending on native ads will soar, and publishers should embrace the trend – it isn’t going away. Revcontent CEO and founder, John Lemp, accurately predicted this change seven years ago when starting his company, whose mission is to provide quality native advertising…

Online marketing can be like a cryptic puzzle, unlocking which may cause new small business entrepreneurs to suffer sleepless nights and scratch their heads in wonder. How often have you heard of (seemingly) promising firms that left no stone unturned in building a (seemingly) great website to market their business online? It’s pretty common because it’s…