On November 28, 2017, Amendola Communications added HealthBI to its expanding customer family in a move that will surely bring new growth to the population health technology company in 2018 and beyond. Amendola Communications Amendola Communications is an award winning, full service agency with an impressive portfolio of PR campaigns and marketing strategies designed for a…

A digital marketing campaign typically requires a lot of planning, time, and effort to produce results. It begins with market research, but a comprehensive strategy will include content marketing, social media, email marketing campaigns, building customer relationships, and more. Any online marketing efforts should also include measures for cyber security. Failing to implement digital security could…

Every year around this time I take a step back and to ponder some digital marking predictions for our field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the…

You might think you know who your customers are. After all, you deal with them every day and think about them even when you’re not at work. And yet, you can always stand to learn more about your current and potential consumers based on their behaviors. If you know the kind of content that drives…

By the year 2020, it’s estimated that more than $85 billion will be spent globally on native advertising. One such type of native advertising in called sponsored content or long-form native. This is where brands or publications write custom content to be published on an online magazine or blog. It generally takes the form of…

Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and…