boost conversion


Snapchat Abandons Its Past Ad Practices After a dismal first year as a public company, Snapchat is looking to turn a profit by testing 6 second unskippable ‘Commercials’ on select Snapchat Shows starting in mid-May.…
Snapchat to Test Six-Second Unskippable Ads
  • 11
  • 04/26
  • Genevieve Dietz
We are proud to announce two new features on our website: Business & Services Directory and Events. These resources are here to provide you with information on content marketing tools and professionals as well as…
Introducing Relevance Directory and Events Pages
  • 18
  • 04/26
  • Team Relevance
Debt denial is all too real. It’s easy to fall into the trap of thinking that if you turn a blind eye to your mounting financial problems, they’ll somehow disappear. As tough as it is,…
5 Telltale Signs You’re in More Debt Than You Realize
Spotify Finally Gives Fans (and Advertisers) What They’ve Been Looking For When Spotify went public a few weeks ago, user anticipation for a new and improved app platform was high. The free version of the…
Twitter Experiments With Breaking News Modules at the Top of User Feeds
  • 39
  • 04/25
  • Genevieve Dietz
CVS Unveils Empowering New Campaign Back in January, CVS Health took a stand against beauty image alteration by announcing a plan to stop digital retouching on their pharmacy products and marketing materials. As part of this…
CVS Health Launches “Beauty in Real Life” Campaign
  • 27
  • 04/20
  • Genevieve Dietz
Google Simplifies Ad Campaign Optimization According to an email made available to Marketing Dive from Adthena, Google will be introducing new AI-powered automated processes for Adwords customers starting April 29. The processes, powered by AI and…
Artificially Intelligent Ad Suggestions are Coming to Google Adwords
  • 97
  • 04/19
  • Genevieve Dietz Will Transition to Growth Hub Today, co-founder Dharmesh Shah announced that the site would be retired. Since 2012, has been one of the marketing world’s foremost networking communities. Founded by Moz creator…
Marketing Hub to Close
  • 122
  • 04/18
  • Relevance News Desk
Pinterest Gives Publishers More Control Pinterest is giving publishers more customization options by rolling out redesigned business profile pages. The idea-sharing social network aims to give brands more control over their pages and the content…
Pinterest Redesigns Business Profiles With New Personalization Options
  • 58
  • 04/18
  • Genevieve Dietz
Twitter Brings News to the Forefront In recent years, Twitter has quickly become a full fledged conversation hub and one of the internet’s top sources for real time news updates. As a way to capitalize…
Twitter Experiments With Breaking News Modules at the Top of User Feeds
New EU Data Regulation The European Union’s (EU) General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. The goal of the new regulation is to protect all…
Twitter Experiments With Breaking News Modules at the Top of User Feeds
  • 40
  • 04/17
  • Genevieve Dietz
Vertuoso Expands Their Content Creation Team Vertuoso, the world’s first agency dedicated to vertical storytelling, has signed award winning director and writer Carey Lundin to their expanding team of talented content creators. Lundin, a member…
Award Winning Director Carey Lundin Joins Content Agency Vertuoso
  • 76
  • 04/17
  • Genevieve Dietz
VW to Change Logo for First Time in Six Years The electric car era is upon us and Volkswagen is injecting some innovation into their marketing strategy to prepare for it. The German car company…
Volkswagen to Tweak Logo as Part of a Broader Marketing Push
  • 159
  • 04/16
  • Relevance News Desk
Ideas Or Topics For Us? Do you have breaking news or inside info on
content promotion and distribution? Click here to let us know.
Hubspot Contributor
New Call-to-action

Our Contributors

Chad Pollitt Co-founder, Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO
Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO
Interact Marketing
Barry Feldman Owner, Creative Director
Feldman Creative
Arnie Kuenn CEO
Vertical Measures
Brianne Carlon Rush Content Director
Kuno Creative
Douglas Karr Founder & CEO & DK New Media
Dan Steiner Co-Founder & CEO
Elite Legal Marketing
Janine Popick Co-founder & CMO
Chirag Ahuja Head of Marketing
Pam Didner Global Content Marketing Strategist & Author
Larry Alton Freelance Writer
and Editor
Jayson DeMers Founder & CEO
Erik Deckers Professional Writer
Pro Blog Service
Dan Moyle Creative Dir. Marketing
Bernie Borges CEO
Find and Convert
Jessica Stephenson VP Marketing
Dennis Yu Chief Technology Officer
Michael Ferrari Marketing Consultant
Pen Cap Online Marketing
Arnaud Roy VP Marketing
Amanda DiSilvestro Content Editor and Writer
David Tile Founder & Director
Nimble Media
John Rugh Copywriter/Content Marketing Specialist
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder
CMO ContentIntent
Michael Becker Marketing Support Spec.
Kelsey Libert Marketing VP & Partner
Fernando Labastida Co-Founder
Content Propulsion
Justin Spicer Content Researcher, Producer & Editor
Anna Johansson Freelance
Andrea Lehr Promotions Supervisor
Rodger Johnson Public Relations Leader & Consultant
Sujay Maheshwari Founder & CEO

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.
Get More Content Like this In Your