Snapchat Brings New Offline Audience Targeting to Marketers Snapchat and Nielsen, expanding on their existing partnership, have struck a new deal that could give marketers more incentive to market on the platform with ample space…
Snapchat and Nielsen Team Up to Bolster Ad Targeting Capabilities
  • 13
  • 07/19
  • Genevieve Dietz
Google Stands Accused of Android Abuse The EU has taken up arms against Google’s mobile empire in the form of a record-breaking 4.34 billion euro ($5 billion) fine. EU officials issued the fine on claims…
Google Hit with Record $5 Billion Antitrust Fine by EU
  • 19
  • 07/18
  • Genevieve Dietz
Microsoft and InMobi to Bring New Cloud Solutions to Global Consumers Tech giant Microsoft has announced that they will be partnering up with India-based mobile advertising tech company InMobi to bring new artificial intelligence marketing…
Microsoft Teams Up with Mobile Ad Tech Company InMobi
Site Glitch Puts a Damper on Amazon Prime Day Since it’s inception in 2015, Amazon’s annual sales event known as Prime Day has become a full-blown cultural phenomenon. The online-only Summer sales spectacle features sharply…
AT&T Buys Ad Tech Company AppNexus
  • 32
  • 07/17
  • Genevieve Dietz
Transparency in the Wake of Election Troubles Twitter is doing its part to combat fake news and foreign election meddling by rolling out phase two of its plan for transparency surrounding political ad campaigns. There’s…
Twitter Rolls out Part Two of Its Ad Transparency Initiative
  • 33
  • 07/02
  • Genevieve Dietz
Facebook to Ease up on Certain Promotional Crypto Content In a surprising move, Facebook has decided to lift its January ban on cryptocurrency ads and open doors back up to marketers looking to promote their…
Facebook Reverses Its Cryptocurrency Ad Ban
  • 46
  • 06/29
  • Genevieve Dietz
Instagram Allows One-Hour Videos, Creator Channels A few weeks ago, Instagram sent shockwaves through the social media sphere when they announced, without warning, that hour-long videos could be invading our Instagram feeds soon. Reactions to…
Instagram Takes Jab at Youtube with IGTV, a New Home for Long-Form Video
  • 52
  • 06/22
  • Genevieve Dietz
Facebook Shows Their Support for Creators Facebook’s community of video creators is growing rapidly and the social site is showing their support by giving them new content creation tools designed to improve interactivity and boost…
Facebook Brings New Video Tools to Content Creators
  • 89
  • 06/21
  • Genevieve Dietz
AT&T Continues Its Acquisition Spree On June 19th, Cheddar first reported that telecommunications giant AT&T was in talks to acquire AppNexus, a digital ad tech company, in order to position itself as a formidable challenger…
AT&T Buys Ad Tech Company AppNexus
Google Gives Users Control Over Ad Experiences Google is giving us more control over data and ad targeting by launching a revamped version of Ad Settings. These new and improved controls allow us to curate…
AT&T Buys Ad Tech Company AppNexus
  • 57
  • 06/15
  • Genevieve Dietz
Snapchat Goes Native with Shoppable Ads Snapchat is revving up their ad offerings once again with new e-commerce options for brands and marketers. Advertisers will soon be able to run Shoppable Snap and Story ads…
Snap Expands E-Commerce Offerings with Shoppable Story Ads and Branded Snappables
  • 52
  • 06/13
  • Genevieve Dietz
Carousel Ads Come with Improved Metrics LinkedIn announced today that they are offering a new ad format for marketers looking to rev up their campaigns. The company is finally jumping on the carousel ad bandwagon…
LinkedIn Launches Sponsored Content Carousel Ads
  • 72
  • 06/12
  • Genevieve Dietz
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