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Snapchat Abandons Its Past Ad Practices After a dismal first year as a public company, Snapchat is looking to turn a profit by testing 6 second unskippable ‘Commercials’ on select Snapchat Shows starting in mid-May.…
Snapchat to Test Six-Second Unskippable Ads
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  • 04/26
  • Genevieve Dietzhttps://secure.gravatar.com/avatar/f5cb36bfc20bf6a0397f57b3e20d61b9?s=96&d=mm&r=g
We are proud to announce two new features on our website: Business & Services Directory and Events. These resources are here to provide you with information on content marketing tools and professionals as well as…
Introducing Relevance Directory and Events Pages
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  • 04/26
  • Team Relevancehttps://secure.gravatar.com/avatar/abe33d305f396e102862bbfd93983061?s=96&d=mm&r=g
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Debt denial is all too real. It’s easy to fall into the trap of thinking that if you turn a blind eye to your mounting financial problems, they’ll somehow disappear. As tough as it is,…
5 Telltale Signs You’re in More Debt Than You Realize
Spotify Finally Gives Fans (and Advertisers) What They’ve Been Looking For When Spotify went public a few weeks ago, user anticipation for a new and improved app platform was high. The free version of the…
Twitter Experiments With Breaking News Modules at the Top of User Feeds
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  • 04/25
  • Genevieve Dietzhttps://secure.gravatar.com/avatar/f5cb36bfc20bf6a0397f57b3e20d61b9?s=96&d=mm&r=g
CVS Unveils Empowering New Campaign Back in January, CVS Health took a stand against beauty image alteration by announcing a plan to stop digital retouching on their pharmacy products and marketing materials. As part of this…
CVS Health Launches “Beauty in Real Life” Campaign
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  • 04/20
  • Genevieve Dietzhttps://secure.gravatar.com/avatar/f5cb36bfc20bf6a0397f57b3e20d61b9?s=96&d=mm&r=g
Google Simplifies Ad Campaign Optimization According to an email made available to Marketing Dive from Adthena, Google will be introducing new AI-powered automated processes for Adwords customers starting April 29. The processes, powered by AI and…
Artificially Intelligent Ad Suggestions are Coming to Google Adwords
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  • 04/19
  • Genevieve Dietzhttps://secure.gravatar.com/avatar/f5cb36bfc20bf6a0397f57b3e20d61b9?s=96&d=mm&r=g
inbound.org Will Transition to Growth Hub Today, inbound.org co-founder Dharmesh Shah announced that the site would be retired. Since 2012, inbound.org has been one of the marketing world’s foremost networking communities. Founded by Moz creator…
Marketing Hub inbound.org to Close
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  • 04/18
  • Relevance News Deskhttps://secure.gravatar.com/avatar/ec24a246160384e21913eca9f702e4dc?s=96&d=mm&r=g
Pinterest Gives Publishers More Control Pinterest is giving publishers more customization options by rolling out redesigned business profile pages. The idea-sharing social network aims to give brands more control over their pages and the content…
Pinterest Redesigns Business Profiles With New Personalization Options
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  • 04/18
  • Genevieve Dietzhttps://secure.gravatar.com/avatar/f5cb36bfc20bf6a0397f57b3e20d61b9?s=96&d=mm&r=g
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Twitter Brings News to the Forefront In recent years, Twitter has quickly become a full fledged conversation hub and one of the internet’s top sources for real time news updates. As a way to capitalize…
Twitter Experiments With Breaking News Modules at the Top of User Feeds
New EU Data Regulation The European Union’s (EU) General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. The goal of the new regulation is to protect all…
Twitter Experiments With Breaking News Modules at the Top of User Feeds
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  • 04/17
  • Genevieve Dietzhttps://secure.gravatar.com/avatar/ec24a246160384e21913eca9f702e4dc?s=96&d=mm&r=g
Vertuoso Expands Their Content Creation Team Vertuoso, the world’s first agency dedicated to vertical storytelling, has signed award winning director and writer Carey Lundin to their expanding team of talented content creators. Lundin, a member…
Award Winning Director Carey Lundin Joins Content Agency Vertuoso
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  • 04/17
  • Genevieve Dietzhttps://secure.gravatar.com/avatar/f5cb36bfc20bf6a0397f57b3e20d61b9?s=96&d=mm&r=g
VW to Change Logo for First Time in Six Years The electric car era is upon us and Volkswagen is injecting some innovation into their marketing strategy to prepare for it. The German car company…
Volkswagen to Tweak Logo as Part of a Broader Marketing Push
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  • 04/16
  • Relevance News Deskhttps://secure.gravatar.com/avatar/ec24a246160384e21913eca9f702e4dc?s=96&d=mm&r=g
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