Native Advertising

Native advertising is closing in on its first decade as part of the digital mix. It has merged with modern advertising so gradually and totally that we hardly even noticed! Yet, the fact is, native…
4 Ways That Native Advertising Has Evolved in Today’s Marketing Strategy
  • 343
  • 08/22
  • Laura Kloot
I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need…
Native Advertising Technology Growth
  • 585
  • 04/17
  • Chad Pollitt
An Updated Tech Vendor Landscape This morning, Relevance co-founder Chad Pollitt and the Native Advertising Institute released an updated version of the Native Advertising Technology Landscape. This landscape, first initiated in 2017, is a detailed…
Chad Pollitt and NAI Present 2018 Native Advertising Technology Landscape
  • 457
  • 03/28
  • Genevieve Dietz
Exo B2B Shines a Light on Chad Pollitt Relevance co-founder, author, and native advertising pro Chad Pollitt made waves last week with his inclusion in Exo B2B’s Top 30 Marketing Influencers of 2018 List. Chad…
Chad Pollitt Featured on Exo B2B’s Top 30 Marketing Influencers List
  • 1.1K
  • 03/12
  • Genevieve Dietz
The Fight for Authenticity On January 15th, CVS Pharmacy took a firm stand against photo alteration in their beauty image marketing materials by announcing significant changes to their material alteration policies. For decades, the beauty…
CVS Promises to End Beauty Image Ad Alteration
  • 236
  • 01/23
  • Genevieve Dietz
Agency professionals and media buyers know the benefits of mastering a channel for their client’s campaigns. There are troves of agencies that specialize in paid search marketing and paid social media marketing—because it makes sense…
Don’t Get Stuck in a Rut-Media Buyers, Shake Up Your Media Mix
  • 229
  • 12/26
  • Megan Morreale
Mobile app development has been a dominant force shaping the marketing landscape for small and large businesses alike. But apps as we’ve come to know and experience them, often referred to as native apps, are…
The Differences between Progressive Web Apps (PWA) and Native Apps
  • 4.2K
  • 11/17
  • Andrew Gazdecki
For several years now, the Interactive Advertising Bureau (IAB) has done their best to categorize online native advertising to make it easier for marketers, advertisers, media buyers, publishers and the government to understand it better.…
The IAB has 6 Categories of Native Advertising. For Marketers, they are Confusing.
  • 1.4K
  • 11/16
  • Chad Pollitt
By the year 2020, it’s estimated that more than $85 billion will be spent globally on native advertising. One such type of native advertising in called sponsored content or long-form native. This is where brands…
The Ultimate List of Sponsored Content Marketplaces for Marketers
  • 3.1K
  • 11/07
  • Chad Pollitt
For about the past three years I’ve made a case to many in the agency world that content distribution at the top of the funnel via native advertising is a viable agency model. Unfortunately, not…
Making the case for native advertising agency
  • 929
  • 10/11
  • Chad Pollitt
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