Native Advertising

I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need…
Native Advertising Technology Growth
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  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Exo B2B Shines a Light on Chad Pollitt Relevance co-founder, author, and native advertising pro Chad Pollitt made waves last week with his inclusion in Exo B2B’s Top 30 Marketing Influencers of 2018 List. Chad…
Chad Pollitt Featured on Exo B2B’s Top 30 Marketing Influencers List
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An Updated Tech Vendor Landscape This morning, Relevance co-founder Chad Pollitt and the Native Advertising Institute released an updated version of the Native Advertising Technology Landscape. This landscape, first initiated in 2017, is a detailed…
Chad Pollitt and NAI Present 2018 Native Advertising Technology Landscape
The Fight for Authenticity On January 15th, CVS Pharmacy took a firm stand against photo alteration in their beauty image marketing materials by announcing significant changes to their material alteration policies. For decades, the beauty…
Chad Pollitt and NAI Present 2018 Native Advertising Technology Landscape
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Agency professionals and media buyers know the benefits of mastering a channel for their client’s campaigns. There are troves of agencies that specialize in paid search marketing and paid social media marketing—because it makes sense…
Don’t Get Stuck in a Rut-Media Buyers, Shake Up Your Media Mix
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  • Megan Morrealehttps://www.relevance.com/wp-content/uploads/2018/06/Meganm.jpeg
Mobile app development has been a dominant force shaping the marketing landscape for small and large businesses alike. But apps as we’ve come to know and experience them, often referred to as native apps, are…
The Differences between Progressive Web Apps (PWA) and Native Apps
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For several years now, the Interactive Advertising Bureau (IAB) has done their best to categorize online native advertising to make it easier for marketers, advertisers, media buyers, publishers and the government to understand it better.…
The IAB has 6 Categories of Native Advertising. For Marketers, they are Confusing.
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  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
By the year 2020, it’s estimated that more than $85 billion will be spent globally on native advertising. One such type of native advertising in called sponsored content or long-form native. This is where brands…
The Ultimate List of Sponsored Content Marketplaces for Marketers
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  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
For about the past three years I’ve made a case to many in the agency world that content distribution at the top of the funnel via native advertising is a viable agency model. Unfortunately, not…
Making the case for native advertising agency
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  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Faced with the scenario of adaptation, where companies and executives seek to keep up with the dynamism of the digital world, social networks emerge as a challenge that demands even more agility. Along with them,…
How to Use Social Networks in Inbound Marketing Strategy
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  • Sarah Feldmanhttps://www.relevance.com/wp-content/uploads/2017/09/1adef54836b9f3cfc5df18195bd586c8.jpeg
Native advertising is a booming opportunity for digital marketers. It started becoming popular around 2012, when alternate media sources such as Mashable and BuzzFeed began experimenting with it as a new revenue strategy. The New…
Shutting Down Ad Fraud as a Native Advertiser
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  • Rehan Ijazhttps://www.relevance.com/wp-content/uploads/2017/08/rehan-150x150.jpg
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