While marketing is ever-evolving, marketers can still benefit from the lessons of more traditional marketing approaches in order to boost their organic search performance.  Even as digital approaches continue to demonstrate their value, the core principles of offline-based marketing still ring true. Technologically fluent marketers even understand the power traditional techniques hold and their relevance,…

The question isn’t “Why will you remember 2020?” You have plenty of reasons to do that. The question is, why will your business be remembered? Staying relevant can be difficult in times like these. The good news is, remaining top of mind in disruptive times is about doubling down on marketing fundamentals. Here’s how to…

Influencer marketing has become an effective way to sell products to relevant demographics. Influencers flood social media with personalized content detailing their lives and interests. By connecting with like-minded individuals, social media influencers humanize the brands they represent. The question is, how can you tell real influencers from imposters? The key is to look for…

Social media is more than just a platform for connecting with loved ones and watching funny cat videos. Businesses can use social media to reach new customers, generate sales leads, and hone their brand image. But to achieve any of those outcomes, they have to be relevant. Staying in the loop on social media is…

SEO is getting even more important these days , but how should you manage it effectively? In this post, we'll teach you how to learn SEO in order to create an in-house team. We'll also teach you what SEO courses, certifications, and tools you should be using.  When it comes to search engine optimization, for…

Remaining relevant online boils down to a single word: activity. The more you do to be active, the more prevalent your brand will become.

Guest posts let website owners show their expertise, improve their search engine results, and boost their marketing. We’re building a growing list of places that accept guest posts below, so check them out. When you're done, scroll down to read why and how you should be spreading your guest posts around the Web. Top Guest Posting…

If you have been looking for alternative ways to market your business, you might have noticed the growing popularity of micro-influencers.  But what is a micro-influencer, and why should your brand opt for them for your social media marketing campaigns? Micro-influencers are individuals who command a super-engaged niche following between 1,000 to 100,000. Here are…