When companies go through more complicated times and sales fall, managers have to make some decisions and these are almost always associated with financial cuts. These cuts are usually linked to the reduction of positions associated with human resources and marketing, which is wrong! Find out why.
A marketing team or an agency is responsible for…
When I launched ContentMender earlier this year, I simply wanted to provide a solution to a nagging problem I’ve witnessed over the years across various digital marketing agencies — the separation between content marketing and SEO.
Some internal divisions within companies treat these two divisions like the proverbial separation of church and state. Many SEO departments…
Every time you register a domain name you will be asked to give your personal details, including your name, number, and address. This is logged by the registrar and used to lock your details to that domain for the entirety of the time it is registered to you.
It is standard practice and countless novice webmasters…
Back in July 2014, Google launched a new algorithm update, dubbed the Pigeon update, as a way to reward local small businesses that had big organic presences with more visibility in traditional searches. In order to give a substantive boost to those small ‘mom and pop’ shops we all know and love, Google enhanced Search…
Breaking into the world of digital marketing can be a daunting task – thousands of new marketers are entering the market every year, and it can be difficult to understand the core principles and terms without advanced digital marketing training.
But even if you don’t plan on making digital marketing your trade, you still have to…
Bounce rate is either a nightmare for marketers or an occasion to open a bottle of champagne. For this metric, everyone involved in digital marketing expects low rates, which is a little odd since usually we chase after high numbers. Let’s leave that random thought alone for a moment and concentrate on improving that bounce…
Search engine optimization efforts ultimately rest on two factors: The content of a website, and the links that point back to the site. You can work hard to create top-quality, keyword-focused web content, but without high-quality backlinks, your site simply will not rank successfully.
Links are one of the ways that Google's algorithms determine the authority…
I have been doing SEO for many years now. I got an unusual start in this business as I began as an author and I still am. But after progressing to “ Freelance Writer ” and then learning more about website creation, I became a self-styled SEO Expert. It ’ s never…
Young and unafraid, brand marketers first started building loyalty programs for customers in the 80s, when it was something new and undiscovered. The airline points collection was the first ever loyalty increasing program to appear that saw tremendous success. Bonus programs were thriving ever since until one day the whole system was hacked by the…
As technology continues to expand many digital marketing experts are beginning to learn more and more about SVG images and trying to identify if having SVG images on their site is beneficial to their SEO strategy or not.
SVG or Scalable Vector Graphic is an XML language and used for animations and creating images in…
The world has become digital and making your online presence stronger has become the need of the hour. While putting resources into mobile streamlining for your site is a great idea; it is not sufficient enough to remain at the top. In such case, any leading SEO company in Los Angeles can help you with…
If you’ve seen your Google Search ranking drop recently, you’re not alone. Despite the European Union breathing down their neck after issuing a $2.7 billion anti-trust fine, Google may have released an algorithm update. This move is classic Google, as they closely guard their corporate secrets and often issue updates unannounced. SEO industry leaders speculate…