Facebook

Facebook and Twitter Get Serious about Political Misinformation Facebook and Twitter announced Thursday that they would be taking steps to increase transparency in political campaign ads by revamping their ad policies. This news comes ahead…

150
05/25
Genevieve Dietz

Facebook, Twitter Set New Guidelines for Political Ads

150
05/25
Genevieve Dietz

FACEBOOK, NEWS

Zuckerberg Under Fire at the European Parliament

Mark Zuckerberg continued his apology crusade at the European Parliament in Brussels on Tuesday. Zuckerberg began the testimony by reading a statement in which he apologized for Facebook’s role in the spreading of misinformation,…

41
05/23
Relevance News Desk

SPONSORED

New Facebook Privacy Glitch Affects 14 Million Users

Bug Turns Private Posts Public Facebook found themselves entangled in yet another privacy scandal as news rolled out that around 14 million users had some of their private information shared without their awareness. From May…

37
06/08
Genevieve Dietz

New Facebook Privacy Glitch Affects 14 Million Users

FACEBOOK, NEWS

Progressive Coalition Seeks to Break Up Facebook

A consortium of progressive groups launched a six figure digital ad offensive today, asking the Federal Trade Commission (FTC) to break up Facebook’s social networking empire. Freedom From Facebook, including DemandProgress, Content Creators Coalition and…

Facebook Tests Search Engine for Influencer Marketing

31
05/21
Relevance News Desk

FACEBOOK, NEWS

Cambridge Analytica Scandal Update: Is The Future Of Facebook And It’s Advertisers In Jeopardy?

Facebook has been under a lot of fire lately! Compromising the data of 87 million Facebook users, the infamous Cambridge Analytical Scandal has created ripples that will be felt for sometime in the near future.…

173
05/21
Sudhir Singh

Cambridge Analytica Scandal Update: Is The Future Of Facebook And It’s Advertisers In Jeopardy?

173
05/21
Sudhir Singh

FACEBOOK, NEWS, UNCATEGORIZED

Facebook Suspends 200 Apps, Investigates Data Misuse

Facebook announced Monday that it has suspended more than 200 apps due to suspected data misuse of users’ personal information. This comes in the wake of the Cambridge Analytica scandal, in which the platform improperly…

39
05/16
Relevance News Desk

FACEBOOK, INSTAGRAM, LINKEDIN, SOCIAL PROMOTION, SHARED MEDIA

Why Brands Have To Manage Follower Expectations On Social Media

It’s only a tweet. There’s no harm done. It’s just banter. That’s not how Mauricio Pochettino saw it. Or, indeed, Harry Kane. When the official Twitter account of the Football Association sent a tweet lightly…

38
05/16
Jayce Redford

Why Brands Have To Manage Follower Expectations On Social Media

38
05/16
Jayce Redford

FACEBOOK, INSTAGRAM, LINKEDIN, SOCIAL PROMOTION, SHARED MEDIA

5 Reasons Nobody is Sharing Your Social Content

One viral post can change the entire dynamics of your company, website, and social media channels. Information is being shared at incredible rates. On Facebook, more than 1 million links are shared every 20 minutes…

231
05/15
Courtnie Erickson

5 Reasons Nobody is Sharing Your Social Content

231
05/15
Courtnie Erickson

SPONSORED

Facebook Tests Search Engine for Influencer Marketing

“Branded Content Matching” Makes it Easy for Brands and Social Media Creators to Team Up Facebook is tapping into the growing popularity of influencer marketing by testing a new tool that will match marketers with…

167
05/21
Genevieve Dietz

50
05/21
Genevieve Dietz

FACEBOOK, NEWS, TECHNOLOGY

Facebook Plans to Develop Its Own Cryptocurrency

Facebook Gets Serious about Crypto Facebook is planning on leveraging blockchain technology to create its own cryptocurrency, a virtual coin that will enable its over 2 billion users to make electronic payments. It was announced…

50
05/14
Genevieve Dietz

50
05/14
Genevieve Dietz

SOCIAL MEDIA, FACEBOOK, NEWS

Facebook Updates Video Retention Metrics: Here’s What You Need to Know

Three New Metrics Long-form branded video has surged in popularity over the past few years and if you’re one of the millions who create it on the regular, then you know how important it is…

151
05/04
Genevieve Dietz

Facebook Updates Video Retention Metrics: Here’s What You Need to Know

151
05/04
Genevieve Dietz

SOCIAL MEDIA, FACEBOOK, SOCIAL PROMOTION, NEWS, CONTENT STRATEGY, TECHNOLOGY

Branded AR, New Privacy Controls, an Analytics App, and More: Marketing Highlights from Facebook’s F8 Conference

Facebook Keeps Building Amidst Security Concerns Day one of Facebook’s Annual F8 Developer Conference wrapped yesterday and there’s a lot to unpack. From an unexpected new dating feature to the new portable Oculus GO VR…

154
05/02
Genevieve Dietz

Branded AR, New Privacy Controls, an Analytics App, and More: Marketing Highlights from Facebook’s F8 Conference

154
05/02
Genevieve Dietz

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA, SHARED MEDIA

The Surprising Link Between Paid and Organic Viral Reach on Facebook

The old wives’ tale says that if engagement is high, it'll result in viral reach. Research suggests that you shouldn’t take that to the bank just yet.

21.5K
01/20
Dennis Yu

The Surprising Link Between Paid and Organic Viral Reach on Facebook

21.5K
01/20
Dennis Yu

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, TWITTER, PAID MEDIA

Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

After spending $4,500 on native ads, this experiment suggests that content discovery networks are the most cost effective solution for scaling distribution.

12.1K
09/11
Chad Pollitt

12.1K
09/11
Chad Pollitt

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, OTHER NETWORKS, SOCIAL PROMOTION, TWITTER, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Content Promotion: Your Link Is Not Enough

Effective content promotion is more than just sharing links. A small effort to customize content promotion across multiple platforms can have a big impact.

10.6K
09/08
Anton Rius

Content Promotion: Your Link Is Not Enough

10.6K
09/08
Anton Rius

FACEBOOK, OTHER NETWORKS, TWITTER, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

7 Essential Content Promotion Tools and Platforms

Content promotion is all about creating excitement and engagement. Have you considered these seven platforms to help amplify and simplify your campaigns?

5.8K
10/20
Arnie Kuenn

7 Essential Content Promotion Tools and Platforms

5.8K
10/20
Arnie Kuenn

FACEBOOK, LINKEDIN, SEO, OTHER NETWORKS, TWITTER, OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

Blending Content Promotion and Distribution for Marketing Success

If you aren’t using multiple distribution channels in tandem with promotion, you could be missing opportunities to share content with prospects & followers.

3.5K
10/10
Brad Kuenn

Blending Content Promotion and Distribution for Marketing Success

3.5K
10/10
Brad Kuenn

FACEBOOK, LINKEDIN, OTHER NETWORKS, TWITTER, CONTENT PROMOTION, OWNED MEDIA, PAID MEDIA, SHARED MEDIA

Using Branded Social Media Profiles to Promote Content

Not only can branded social media garner a larger following & boost traffic, it can also influence leads & conversion rates for companies in any industry.

3.2K
11/20
Brad Kuenn

Using Branded Social Media Profiles to Promote Content

3.2K
11/20
Brad Kuenn

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA, EXECUTIVE'S CORNER, SHARED MEDIA

What Facebook’s Brand Warning Means For Marketers

The truth of how Facebook works is now clear: It's a media outlet. To get your promotional content seen, you're going to have to pay for the exposure.

3K
12/15
Jason Falls

3K
12/15
Jason Falls

FACEBOOK, EARNED MEDIA, MEDIA RELATIONS, OTHER NETWORKS, SOCIAL PROMOTION, TWITTER, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

The Why, How, and Where of Content Distribution

If you’re proud of the content you’ve researched, analyzed & nurtured for months, it's time to consider paid content distribution to make sure it gets seen.

2.6K
10/14
Kyle Kirkland

The Why, How and Where of Content Distribution

2.6K
10/14
Kyle Kirkland

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA, EXECUTIVE'S CORNER, SHARED MEDIA

Right or Wrong; Facebook News Feed Ads Exist to Make Money

Recent changes to the Facebook news feed have increased profits, but angered users in the process. Have they made unethical moves, or is it just business?