Facebook

Everyone who uses Facebook as a promotion channel, is familiar with the statistics displayed in the Ads Manager. Of course, an understanding of how much a click cost, what kind of coverage and the number of views received from an advertising campaign, the…

With an average of 1.49 billion daily active users, Facebook gets more traffic than most other digital platforms. That’s one of the major reasons why Facebook advertising is increasingly becoming a key digital marketing play for many businesses. The…

Social media, although relatively new in the grand scheme of things, has become one of the most powerful tools in which we use in our everyday lives, both personally and professionally. You can make contact with anyone anywhere in the world with the click…

In 2017, a proposal to remove CEO of Facebook, Mark Zuckerberg as the chairman was defeated but this Wednesday, a similar proposal found support among leading Facebook shareholders.  Four major U.S. public funds that hold shares in Facebook Inc. supported…

During the recently held Annual Global Partner Summit in New York, Facebook announced the launch of a diagnostic tool for agency partners. Called Creative Compass, the tool has been designed to provide a measure of the various metrics that can help…

When the CEO Kevin Systrom and Chief Technology Officer Mike Krieger of the leading Facebook-owned social media channel, Instagram announced last week that they are leaving the company, it was apparent that the huge gaps would be tough to fill soon.…

In a move that can potentially impact the video content landscape, Facebook is offering brands more option to be selective about the videos and shows they want to advertise on. This is a move similar to what Google offers advertisers for YouTube ads.…

Facebook has announced that it will be opening its first data center in Asia in Singapore. The company will be investing more than a billion dollars (SG$1.4 billion) in this project. The data center will most likely open in 2022 depending on the speed at…

The unexpected happened on late Monday in the US, Canada, and many other countries across the world. It seemed pretty inconceivable that heavyweight social media platforms such as Facebook, Instagram and WhatsApp could go down and become inaccessible to…

Following a formal complaint filed by the U.S. Department of Housing and Urban Development against Facebook and its alleged discriminatory ad targeting options, the company has decided to take down over 5,000 of its ad targeting options. These ad…

Facebook has introduced a new feature recently. They will now assign a reputation score for their users based on their trustworthiness on a scale from zero to 1. The aim is to identify malicious users and deal with the gaming of tech systems more…

Facebook is once again entangled in a major ad controversy and this time, the US Department of Housing and Urban Development has come bearing serious allegations. HUD has issued a formal complaint against Facebook for allowing landlords and home…

When Facebook declared in July that the Partners Categories would no longer form part of their services, they probably discounted the serious adversity with which it would affect digital marketers. That’s why the date for action was later extended to…

After Facebook switched up its news feed algorithm to feature more content from friends and family, businesses everywhere started fighting tooth and nail to stake their claim on our feeds. While there are plenty of ways to find organic reach success…

When Twitter purchased Periscope in 2015, it began a new era of social media marketing we know today as “live streaming”. The experts dubbed it as the next big thing since it was an inexpensive and effective marketing technique and they knew that they…

Redkix to Close App to Join Facebook Facebook just announced that it has struck an acquisition deal with Redkix, an Israeli-based messaging company that works to streamline conversations over chat, groups, distribution lists, and inbox via an advanced…

Facebook's Financial Loss Makes Unfortunate History Months of data scandals, criticism, controversial ad rules, and user abandonment have taken a monumental toll on Facebook, Inc. The social media giant lost as much as $120 billion (20%) in value…

Another Data Scandal for Facebook Facebook has temporarily suspended popular marketing analytics firm Crimson Hexagon after the company allegedly violated the company’s data privacy rules and collected private Facebook user data. Crimson Hexagon is…