Facebook

During the recently held Annual Global Partner Summit in New York, Facebook announced the launch of a diagnostic tool for agency partners. Called Creative Compass, the tool has been designed to provide a measure of…

37
10/12
Relevance News Desk

FACEBOOK, NEWS

Facebook Offers More Video Advertising Options to Take On YouTube

In a move that can potentially impact the video content landscape, Facebook is offering brands more option to be selective about the videos and shows they want to advertise on. This is a move similar…

177
09/28
Relevance News Desk

SPONSORED

Using Facebook Contests to Build Brand Awareness, Engagement and More

Social media, although relatively new in the grand scheme of things, has become one of the most powerful tools in which we use in our everyday lives, both personally and professionally. You can make contact…

107
10/29
Shirley Wilson

FACEBOOK, NEWS

Facebook Unveils Plans To Open Their First Data Center in Asia

Facebook has announced that it will be opening its first data center in Asia in Singapore. The company will be investing more than a billion dollars (SG$1.4 billion) in this project. The data center will…

Facebook Veteran Adam Mosseri Appointed New Boss of Instagram

66
09/06
Relevance News Desk

FACEBOOK, NEWS

Facebook Removes Over 5K Discriminatory Ad Options in Response to HUD Complaint

Following a formal complaint filed by the U.S. Department of Housing and Urban Development against Facebook and its alleged discriminatory ad targeting options, the company has decided to take down over 5,000 of its ad…

67
08/23
Genevieve Dietz

Facebook's fast decreasing organic reach

67
08/23
Genevieve Dietz

FACEBOOK, NEWS

Facebook Is Rating Users Trustworthiness – But They Won’t Tell You How

Facebook has introduced a new feature recently. They will now assign a reputation score for their users based on their trustworthiness on a scale from zero to 1. The aim is to identify malicious users…

147
08/22
Relevance News Desk

FACEBOOK, NEWS

HUD is Suing Facebook Over Discriminatory Ad Tactics

Facebook is once again entangled in a major ad controversy and this time, the US Department of Housing and Urban Development has come bearing serious allegations. HUD has issued a formal complaint against Facebook for…

37
08/20
Genevieve Dietz

37
08/20
Genevieve Dietz

FACEBOOK, NEWS

Facebook Makes Changes Forcing Marketers to Revisit Their Digital Strategies

When Facebook declared in July that the Partners Categories would no longer form part of their services, they probably discounted the serious adversity with which it would affect digital marketers. That’s why the date for…

47
08/16
Team Relevance

Facebook Makes Changes Forcing Marketers to Revisit Their Digital Strategies

47
08/16
Team Relevance

SPONSORED

Facebook Veteran Adam Mosseri Appointed New Boss of Instagram

When the CEO Kevin Systrom and Chief Technology Officer Mike Krieger of the leading Facebook-owned social media channel, Instagram announced last week that they are leaving the company, it was apparent that the huge gaps…

148
10/04
Team Relevance

245
10/04
Genevieve Dietz

FACEBOOK, NEWS

Facebook Redesigns Business Pages for Mobile

After Facebook switched up its news feed algorithm to feature more content from friends and family, businesses everywhere started fighting tooth and nail to stake their claim on our feeds. While there are plenty of…

245
08/06
Genevieve Dietz

245
08/06
Genevieve Dietz

FACEBOOK, SOCIAL PROMOTION, SHARED MEDIA

Is Live Streaming The Future Of Social Media?

When Twitter purchased Periscope in 2015, it began a new era of social media marketing we know today as “live streaming”. The experts dubbed it as the next big thing since it was an inexpensive…

185
08/01
Margaret Jones

Is Live Streaming The Future Of Social Media?

185
08/01
Margaret Jones

FACEBOOK, NEWS

Facebook Acquires Messaging Company Redkix to Bolster Workplace

Redkix to Close App to Join Facebook Facebook just announced that it has struck an acquisition deal with Redkix, an Israeli-based messaging company that works to streamline conversations over chat, groups, distribution lists, and inbox…

38
07/30
Genevieve Dietz

38
07/30
Genevieve Dietz

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA, SHARED MEDIA

The Surprising Link Between Paid and Organic Viral Reach on Facebook

The old wives’ tale says that if engagement is high, it'll result in viral reach. Research suggests that you shouldn’t take that to the bank just yet.

24.8K
01/20
Dennis Yu

The Surprising Link Between Paid and Organic Viral Reach on Facebook

24.8K
01/20
Dennis Yu

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, TWITTER, PAID MEDIA

Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

After spending $4,500 on native ads, this experiment suggests that content discovery networks are the most cost effective solution for scaling distribution.

12.2K
09/11
Chad Pollitt

12.2K
09/11
Chad Pollitt

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, OTHER NETWORKS, SOCIAL PROMOTION, TWITTER, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Content Promotion: Your Link Is Not Enough

Effective content promotion is more than just sharing links. A small effort to customize content promotion across multiple platforms can have a big impact.

10.6K
09/08
Anton Rius

Content Promotion: Your Link Is Not Enough

10.6K
09/08
Anton Rius

FACEBOOK, OTHER NETWORKS, TWITTER, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

7 Essential Content Promotion Tools and Platforms

Content promotion is all about creating excitement and engagement. Have you considered these seven platforms to help amplify and simplify your campaigns?

6.3K
10/20
Arnie Kuenn

7 Essential Content Promotion Tools and Platforms

6.3K
10/20
Arnie Kuenn

FACEBOOK, LINKEDIN, SEO, OTHER NETWORKS, TWITTER, OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

Blending Content Promotion and Distribution for Marketing Success

If you aren’t using multiple distribution channels in tandem with promotion, you could be missing opportunities to share content with prospects & followers.

3.7K
10/10
Brad Kuenn

Blending Content Promotion and Distribution for Marketing Success

3.7K
10/10
Brad Kuenn

FACEBOOK, LINKEDIN, OTHER NETWORKS, TWITTER, CONTENT PROMOTION, OWNED MEDIA, PAID MEDIA, SHARED MEDIA

Using Branded Social Media Profiles to Promote Content

Not only can branded social media garner a larger following & boost traffic, it can also influence leads & conversion rates for companies in any industry.

3.3K
11/20
Brad Kuenn

Using Branded Social Media Profiles to Promote Content

3.3K
11/20
Brad Kuenn

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA, EXECUTIVE'S CORNER, SHARED MEDIA

What Facebook’s Brand Warning Means For Marketers

The truth of how Facebook works is now clear: It's a media outlet. To get your promotional content seen, you're going to have to pay for the exposure.

3K
12/15
Jason Falls

3K
12/15
Jason Falls

FACEBOOK, EARNED MEDIA, MEDIA RELATIONS, OTHER NETWORKS, SOCIAL PROMOTION, TWITTER, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

The Why, How, and Where of Content Distribution

If you’re proud of the content you’ve researched, analyzed & nurtured for months, it's time to consider paid content distribution to make sure it gets seen.

2.6K
10/14
Kyle Kirkland

The Why, How and Where of Content Distribution

2.6K
10/14
Kyle Kirkland

FACEBOOK, OTHER NETWORKS, TWITTER, CONTENT PROMOTION, SHARED MEDIA

Selecting Social Media Channels for Content Distribution

No matter the social media channel you choose, always gear content distribution toward reaching those who can become potential customers.

2.4K
07/22
Kelly Smith

Selecting Social Media Channels for Content Distribution

2.4K
07/22
Kelly Smith

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA, EXECUTIVE'S CORNER, SHARED MEDIA

Right or Wrong; Facebook News Feed Ads Exist to Make Money

Recent changes to the Facebook news feed have increased profits, but angered users in the process. Have they made unethical moves, or is it just business?