With an average of 1.49 billion daily active users, Facebook gets more traffic than most other digital platforms. That’s one of the major reasons why Facebook advertising is increasingly becoming a key digital marketing play…
8 Secrets to Writing a High-Converting Facebook Ad
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During the recently held Annual Global Partner Summit in New York, Facebook announced the launch of a diagnostic tool for agency partners. Called Creative Compass, the tool has been designed to provide a measure of…
Facebook Announces Launch of Creative Compass For Detailed Measure of Various Metrics
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In the modern day, there are many big companies that rule the markets. Most of these companies are in the tech sector. Inside the tech sector, the big players are usually social media companies or…
The Role of Facebook in Creating Jobs And A Vibrant Economy
In a move that can potentially impact the video content landscape, Facebook is offering brands more option to be selective about the videos and shows they want to advertise on. This is a move similar…
Using Facebook Contests to Build Brand Awareness, Engagement and More
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Facebook has announced that it will be opening its first data center in Asia in Singapore. The company will be investing more than a billion dollars (SG$1.4 billion) in this project. The data center will…
Facebook Unveils Plans To Open Their First Data Center in Asia
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Following a formal complaint filed by the U.S. Department of Housing and Urban Development against Facebook and its alleged discriminatory ad targeting options, the company has decided to take down over 5,000 of its ad…
Facebook's fast decreasing organic reach
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  • 08/23
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Facebook has introduced a new feature recently. They will now assign a reputation score for their users based on their trustworthiness on a scale from zero to 1. The aim is to identify malicious users…
Facebook Is Rating Users Trustworthiness – But They Won’t Tell You How
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  • 08/22
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Facebook is once again entangled in a major ad controversy and this time, the US Department of Housing and Urban Development has come bearing serious allegations. HUD has issued a formal complaint against Facebook for…
HUD is Suing Facebook Over Discriminatory Ad Tactics
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  • 08/20
  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Social media, although relatively new in the grand scheme of things, has become one of the most powerful tools in which we use in our everyday lives, both personally and professionally. You can make contact…
Using Facebook Contests to Build Brand Awareness, Engagement and More
When Facebook declared in July that the Partners Categories would no longer form part of their services, they probably discounted the serious adversity with which it would affect digital marketers. That’s why the date for…
Using Facebook Contests to Build Brand Awareness, Engagement and More
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  • 08/16
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After Facebook switched up its news feed algorithm to feature more content from friends and family, businesses everywhere started fighting tooth and nail to stake their claim on our feeds. While there are plenty of…
Facebook Redesigns Business Pages for Mobile
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
When Twitter purchased Periscope in 2015, it began a new era of social media marketing we know today as “live streaming”. The experts dubbed it as the next big thing since it was an inexpensive…
Is Live Streaming The Future Of Social Media?
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  • 08/01
  • Margaret Joneshttps://www.relevance.com/wp-content/uploads/2018/08/margaretjones.jpeg
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