Whether you are considering switching careers in later life or are a fresh-faced marketing graduate, there are things everyone can do before starting a career in marketing. From honing your communication skills to readying yourself for continued learning, here are the best things to consider before entering the industry.
1. Choose Your Job Site Wisely
There are a handful of excellent job sites active in countries around the world. Yet, just because they are good at what they do does not mean they are perfect for marketing hopefuls. Even though most successful jobs search sites advertise jobs in a wealth of industries, some zone in on certain ones.
Jobrapido is an example which consistently offers plenty of jobs in marketing, tech and engineering. If you are a marketing job hunter, this recruitment site is one of the best the visit to improve your chances.
2. Master One Technology
Most marketers are using several technologies in their working day. It is predicted that on average, a marketer uses six different programmes each day. Although you will need to follow suit and also be able to use many marketing programmes, it is better to start by mastering one.
This is what will set you apart from other candidates in the competitive industry. And it also shows that you have the skill set to master technologies when given the chance, rather than having a superficial knowledge of many.
3. Become a Content King
Marketing employers are also seeking out content creation and content strategists. This means being able to come up with engaging and informative blogs and SEO articles, as well as infographics and even videos.
To get experience in this, start writing and creating content for other businesses to build a portfolio. Content creation will put your name out there, but it will also help you specialise in an industry that may transpire into your personal USP.
4. Learn About Data
If you know all about what makes people tick and the psychology about marketing to people, it will not be enough in today’s world where the online space has revolutionised marketing. Crunching numbers are just as necessary, so you can refine marketing campaigns and make investments go further.
Marketing employers today will expect you to be able to carry out quantitative research on your work and be able to improve your marketing efforts. They may even expect you to be a big data expert and be able to apply data to your content.
Every industry requires successful networking to get a foot in the door or to climb the ladder. In marketing, this is even more true. If you want to make a big splash in a big pond of marketing experts, you are going to put yourself out there and meet industry leaders or even host your seminars and talks.
So, are you ready to start a marketing career?