AI has changed how people discover, evaluate, and select brands. Decision journeys now run through large language models (LLMs) like ChatGPT and Gemini, answer engines like Perplexity, and traditional search. To win in this new landscape, your brand needs more than keywords. You need authority, credibility, and structured signals that AI systems can confidently cite.
This is where Relevance stands out. We help brands become industry leaders by uniting PR that earns trust with modern, cutting-edge AI-era search optimization. The outcome is durable visibility that humans and AI both rely on.
What “AI Visibility” Really Means
AI visibility is your brand’s presence and reliability inside AI systems and answer engines. It combines:
- Authority: Depth of expertise across your core topics.
- Credibility: Third‑party validation and media proof.
- Visibility: Technical readiness and structured content that LLMs and search engines can safely reference.
When all three are strong, AI systems surface your answers, media cite you, and buyers choose you.
Our differentiators
Most agencies still treat PR, SEO, and content as separate workstreams. In the age of AI, that separation creates gaps: great stories with no on‑site proof, crawlable pages with nothing worth citing, or content engines that never earn independent validation. Relevance is built to close those gaps. Here’s how our approach works in practice.
1) PR that fuels AI visibility
Awareness only matters if it’s referenceable. We prioritize formats and outlets that LLMs already trust—executive commentary, data‑led stories, and credible bylines—so your best points live in sources AI can parse and cite. Those placements also give buyers the third‑party proof they expect when shortlisting vendors.
2) Cutting‑edge AI‑era search optimization
We design content to be both helpful to humans and unambiguous to machines. Topic and entity models map the universe of buyer questions. Structured patterns (FAQs, comparisons, definitions, how‑tos) reduce ambiguity; schema and internal linking clarify authorship, organizations, and products. The result is content that’s safe to cite and easy to rank.
3) Measurement that connects visibility to revenue
We report the fundamentals—rankings, AI/LLM citations, share of voice, topical authority, link quality, site health, organic conversions—and tie them to business outcomes: demo requests, MQLs/SQLs, opportunities, pipeline value, win rate, ACV, CAC/LTV, and payback. Dashboards make it clear what moved and why.
4) Senior team, modern playbooks
Your work is led by senior strategists across PR, editorial, and technical SEO. We pair hard‑won media relationships with technical rigor so content is both publishable and machine‑readable. That combination is rare—and it’s why our work compounds over time.
5) Built for regulated and complex categories
From B2B SaaS to healthcare and fintech, our content and citations pass compliance, withstand editorial scrutiny, and provide traceable sources AI can rely on. We standardize claims, dates, and definitions so your story is consistent everywhere it appears.
6) History of great results
We’ve helped companies become the obvious choice in their categories:
- A telehealth brand saw +119% organic conversions and 8× traffic growth with more than 1,400 #1 rankings over 36 months.
- A consumer tech company in the kids’ devices space achieved +613% organic conversions, 8× traffic growth, +1,707% more top‑10 rankings, and +150% domain authority in 24 months.
- A wellness CPG brand recorded +300% organic traffic and +500% organic conversions from structured content and PR‑backed link earning.
- We’ve also documented PR → LLM effects, where targeted placements (e.g., Forbes) surface as citations in AI answers for priority prompts.
How Relevance compares to other agencies
Most firms optimize for one dimension—PR, SEO, or content. Relevance integrates all three around AI visibility so humans and AI can trust and cite you. Here’s how we stack up:
| Agency Type | Market Position | Strengths | Gaps in the AI Era | Why Relevance Wins |
|---|---|---|---|---|
| Traditional SEO-only | Rank-focused, keyword-first | Technical fixes, basic content at scale | Thin topical authority, weak citations, limited media proof; not built for LLMs | We pair technical SEO with structured, sourceable content and PR that earns third‑party validation—fuel for AI citations. |
| PR-only / Comms shops | Awareness & reputation | Media relationships, storytelling | Little control of on-site structure; content not built for parseability or entities | We convert press into durable AI signals by aligning stories with topic models, schema, and on‑site proof. |
| Content studios | Production volume | Blog and copy speed | Lack entity strategy, schema, and source development; credibility plateau | We publish helpful, structured content mapped to entities and back it with external citations via targeted PR. |
| Generalist digital agencies | Channel maintenance | Paid + web + basic SEO | Shallow expertise in AI visibility; little editorial authority | Senior strategists lead PR, editorial, and AEO so your answers are consistent, credible, and citeable. |
| AI tool–only vendors | Software-centric | Speed, automation | No editorial judgment or media proof; outputs aren’t trusted sources | We use tools, but anchor them in expert editorial, compliance‑aware sourcing, and measurable business outcomes. |
How we work
- Diagnose your authority gaps
We audit your existing content, entities, schema, and media footprint against your target topics and buyer questions. We identify what AI can cite today and where it lacks confidence. - Design an AI visibility roadmap
We align PR, content, and technical work to close those gaps fast—prioritizing high‑impact topics, missing proof points, and the sources AI already trusts. - Build the proof
We publish structured, helpful content on your domain and secure third‑party validation through targeted PR. We standardize claims, dates, definitions, and data so AI systems can reconcile your story without ambiguity. - Make it machine‑readable
We apply schema, author and entity markup, internal linking, and content patterns that improve parseability and citation likelihood. - Measure and refine
We monitor rankings, AI citations, media placements, and conversions. Then we iterate to lift qualified traffic, pipeline, and close rates.
What you’ll see within 90–180 days
- A clearer information architecture around your core entities and topics.
- Credible third‑party articles and quotes that validate your expertise.
- Increased presence in AI‑generated answers for high‑intent questions.
- Improved rankings and organic conversion rates on priority pages.
- Measurable impact on pipeline creation and sales velocity.
Note: Timelines vary by category and starting authority. We emphasize durable gains over short‑term spikes.
Example ‘AI visibility’ outcomes we target
- AI & Answer‑engine presence: share of cited answers for priority questions; number of unique high‑trust sources referencing your brand.
- Authority growth: coverage across your topic model; depth and recency of pillar and support content.
- Credibility signals: quality and relevance of media placements; expert quotes and independent references to your claims.
- Technical readiness: Core Web Vitals, crawlability, structured data coverage, authorship and entity clarity.
- Revenue impact: demo request volume, opportunity creation, pipeline value, win rate.
What an engagement could look like
- AI Visibility & Content: topic modeling, content strategy, schema, structured content production, entity/author setup.
- PR & Media: targeted outreach, expert commentary, data stories, bylines, and source development.
- Technical SEO: site health, IA, indexation, internal linking, CWV, structured data.
- Analytics & Reporting: unified dashboards tying fundamentals (rankings, citations, SOV) to business metrics (pipeline, win rate, CAC/LTV).
Programs typically run 3–6 months to establish foundations, with ongoing optimization to expand authority and reach.
What makes our approach different
- AI‑first measurement: We report rankings and traffic and LLM/answer‑engine citations, topical authority, and source reliability.
- Source development: We secure quotes, bylines, and data stories in reputable outlets that AI systems already trust.
- Entity and schema depth: We clarify authorship, organizations, products, and claims so machines can reconcile your story without ambiguity.
- Editorial + technical pairing: Former editors and SEO leaders collaborate to make content both publishable and machine‑readable.
- Revenue linkage: Dashboards connect visibility signals to pipeline, SQLs, win rate, and payback.
Why this works now
AI systems reward clarity, consistency, and credible sourcing. Brands that produce structured, sourceable content and earn third‑party validation are easier for AI to trust and easier for buyers to choose. Relevance aligns PR, content, and technical SEO around that reality so you gain resilient visibility across channels—human and machine.
Ready to build AI visibility that converts?
If you need your brand to be easy to find, safe to cite, and simple to choose, let’s talk. We’ll diagnose your AI visibility today and design a roadmap that ties improved presence to pipeline and revenue.
