Picking an SEO agency shouldn’t feel like gambling with your patient pipeline—or your compliance posture. This ranking research report spotlights healthcare SEO partners that consistently drive qualified patient volume and operate with the rigor healthcare requires.
The firms below were evaluated on specialization, measurable results, and client feedback. Each entry includes strengths, common engagement sizes, and signals of operational quality.
The scoring favors proven outcomes in competitive US service areas and transparent delivery. Agencies were assessed using the following methodology (weighted criteria):
- Measured outcomes — 30% (traffic growth, lead/patient conversions)
- Healthcare specialization & portfolio depth — 20%
- Public review quality & retention — 15% (Clutch/G2/Google; client retention where available)
- Compliance practices — 15% (HIPAA processes, BAAs, PHI handling)
- Technical SEO & local SEO at scale — 10%
- Pricing clarity & reporting transparency — 10%
| # | Company | Rating | Healthcare Focus | Specialty | Year Founded | Founder-Led | Leadership Experience | Notable Clients / Examples | Media / Awards References | Offers / Geo | Pricing | Review Score |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |
Relevance
AI, SEO, & AI Visibility Agency
|
94/100 |
Healthcare-led, multi-location, strong with business healthcare. | Healthcare growth marketing (PPC/SEO/AEO/GEO), PR, content. | 2009 | Yes | 14 years of experience | United Health Care, Nurx, Happyeats | Named #1 global content marketing agency in 2022, #88 on Inc 5000, Mentions in Forbes, USAToday, Inc, and more. | Columbia, Palo Alto, & Salt Lake City; works with multi-location orgs nationwide | $10k–$40k+/mo | 4.8–5.0 |
| 2 |
WebFX
Full-service SEO + content + PPC
|
92/100 |
Broad, strong healthcare pod | Full-service SEO + content + PPC | 1996 | Yes | Founded 1996; large agency ops (hours of expertise / staff metrics published) | KOA; Hydroworx; CEMB USA (public case studies) | Founder has a Forbes contributor page; awards and milestones listed in company history | US-based with additional offices/locations listed; serves national clients | $5k–$40k+/mo | 4.8–5.0 |
| 3 |
Rankings.io
SEO for law firms
|
90/100 |
Not healthcare-specific (legal healthcare SEO) | SEO for law firms (personal injury + legal practices) | 2013 | Yes | Founded 2013; Inc. 5000 mentions in founder bio/profile | Client names not consistently public (often case-study based) | Inc. 5000 mentions referenced in founder profile | US-based (Marion, IL noted in founder profile) | $6k–$30k+/mo | 4.9–5.0 |
| 4 |
Scorpion
Marketing + technology platform
|
88/100 |
Healthcare + multi-location | Marketing + technology platform for service businesses (incl. healthcare) | 2001 | Yes | 20+ years (company history) | Confluence Health; Frederick Health; Marin Health; Valley Health (WebAwards client sites list) | Leads 2025 Healthcare WebAwards (press release) | Multiple US offices listed (e.g., Dallas, Valencia, Salt Lake City, etc.) | $8k–$60k+/mo | 4.5–4.9 |
| 5 |
Intrepy Healthcare Marketing
Medical SEO + paid media + web
|
87/100 |
Provider-focused SME | Medical SEO + paid media + web design for practices | 2014 | Yes | 10+ years (based on founding year) | Tennessee Orthopaedic Clinics; Carolina Orthopaedic & Neurosurgical Associates; NORE Women’s Health (case studies) | Company positioning as “award-winning” (site copy); founder/leadership details publicly stated | Orlando-based; works with practices across the US | $4k–$20k+/mo | 4.9–5.0 |
| 6 |
Tidal Health Group
Authority + patient acquisition
|
86/100 |
Specialized in healthcare | Healthcare marketing focused on authority + patient acquisition | 2011 | Yes | 14+ years (based on founding year) | Manhattan Cardiology; Pelvic Rehabilitation Medicine; “Maimo” (case study examples) | CEO feature mention on company blog referencing EO / Inc.com | Headquartered in New York, NY (profile); serves healthcare orgs broadly | $7k–$35k+/mo | 4.9–5.0 |
| 7 |
Thrive Internet Marketing Agency
Local SEO + PPC + web + social
|
84/100 |
Generalist, strong local SEO | SEO + PPC + web + social (incl. healthcare programs) | 2005 | Yes | “20 years” (company anniversary story) | Burleson Animal Emergency Hospital (healthcare page example) | Inc. 5000 streak referenced on Thrive’s healthcare page | Arlington, TX origins; team across multiple states/countries (company story) | $3k–$18k+/mo | 4.7–4.9 |
| 8 |
Healthcare Success
Healthcare-only agency
|
83/100 |
Healthcare-only agency | Healthcare performance marketing (SEO/PPC/strategy) | 2006 (some sources say 2007) | Yes | ~20 years (based on founding year) | Beach House Center for Recovery; Neurotherapeutix; Pomona Valley Health Centers (CEO page) | CEO/co-founder profile + published interviews cite industry leadership | Irvine, CA; serves clients across the US | $10k–$50k+/mo | 4.6–4.9 |
| 9 |
Tebra (PatientPop)
Platform + SEO for practices
|
81/100 |
Platform + SEO for practices | SEO + practice growth platform (websites + SEO services) | 2021 (Tebra); 2014 (PatientPop) | Mixed | Founded via Kareo + PatientPop merger; supports 100k+ providers (press release) | Scale stated as 100k+ providers supported (not client-name oriented) | Merger coverage + company press releases | CA-based (Irvine/Santa Monica cited at launch); serves US practices | $1.5k–$6k+/mo | 4.2–4.7 |
| 10 |
Practice Builders
Legacy practice growth firm
|
78/100 |
Healthcare-focused legacy firm | Practice growth + patient acquisition marketing for providers | 1979 | No / Unclear | “40+ years” (company claim) | 16,000+ providers / practices served (volume claim; client names not emphasized) | Trade publication profile + vendor listings mention long operating history | Irvine, CA; serves practices across North America/US | $3k–$15k+/mo | 3.8–4.4 |
1. Relevance

Relevance combines PR, digital PR, and content to strengthen entity signals for GEO. Their approach improves brand mentions, knowledge panel inputs, and structured content. This suits companies needing both visibility and reputation reinforcement across search and AI assistants.
- Measured outcomes: 2–5× organic leads in select service lines (documented cases)
- Healthcare focus: Healthcare-led; strong with multi-location/provider growth
- Core capabilities: PPC + SEO + AEO/GEO, PR, and content
- Founder-led + tenure: Founded 2009; founder-led; ~14+ years experience
- Notable clients: UnitedHealthcare, Nurx, Happyeats
- Recognition: #1 global content marketing agency (2022); #88 on Inc. 5000; mentions in Forbes, USA Today, Inc., and more
- Geo / delivery: Columbia, Palo Alto, Salt Lake City; works nationwide
- Pricing + reviews: $10k–$40k+/mo; 4.8–5.0 reviews
| Summary of Online Reviews |
|---|
| “They tied success to booked appointments & calendar invites.” Clients often highlight measurable patient growth, responsive teams, and transparent reporting. |
2. WebFX

WebFX operates at scale with specialized healthcare pods. It blends technical SEO, content operations, and strong analytics. Public reviews cite clear deliverables and reliable timelines. Healthcare pages emphasize PHI-aware workflows and editor-reviewed content. The firm’s data platform helps forecast traffic and track conversions by channel. For clinics and hospital service lines, WebFX is often chosen for capacity, documentation, and predictable project management. Pricing spans from SMB to enterprise, with custom roadmaps for multi-site rollouts.
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Measured outcomes: Strong case-study culture; publishes performance metrics and outputs
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Healthcare focus: Broad agency with a strong healthcare pod
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Core capabilities: Full-service SEO + content + PPC
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Founder-led + tenure: Founded 1996; founder/CEO-led; scaled operations
-
Notable clients: KOA; Hydroworx; CEMB USA (public case studies)
-
Recognition: Founder has Forbes contributor page; awards/milestones in company history
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Geo / delivery: US-based with multiple locations; serves national clients
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Pricing + reviews: $5k–$40k+/mo; reviews typically 4.8–5.0
| Summary of Online Reviews |
|---|
| Clients mention “organized sprints and clear metrics.” Feedback points to predictable delivery and helpful reporting for stakeholders. |
3. Rankings.io (Dental)

Rankings.io specializes in dental SEO, including DSOs and private practices. Its narrow focus supports playbooks for service pages, local packs, and review velocity. Clients report gains in call volume and appointment requests for high-value procedures. The agency emphasizes content quality, E-E-A-T signals, and link acquisition that aligns with healthcare guidelines. Engagements often include GBP optimization, location page architecture, and reputation programs integrated with SEO goals.
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Measured outcomes: SEO outcomes centered on legal rankings + lead generation
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Healthcare focus: Not healthcare-specific (legal SEO)
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Core capabilities: SEO for law firms (personal injury + legal practices)
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Founder-led + tenure: Founded 2013; founder/CEO-led; growth credentials cited
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Notable clients: Client names not consistently public (case-study oriented)
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Recognition: Inc. 5000 mentions referenced in founder profile
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Geo / delivery: US-based (Marion, IL noted)
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Pricing + reviews: $6k–$30k+/mo; reviews typically 4.9–5.0
| Summary of Online Reviews |
|---|
| Reviewers note “steady growth in local rankings and calls.” Sentiment centers on niche expertise and repeatable wins in dental markets. |
4. Scorpion

Scorpion serves many healthcare systems, urgent care, and specialty groups. The firm integrates websites, listings, SEO, and paid media. Healthcare teams apply local SEO at scale for multi-location groups and track patient journey metrics. Public feedback highlights full-service delivery and strong technology. Some reviews mention variance by account team, which is typical for large providers. Scorpion is a fit for organizations seeking bundled media with SEO and centralized reporting.
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Measured outcomes: Platform + marketing stack designed for performance + scale
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Healthcare focus: Healthcare + multi-location programs
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Core capabilities: Marketing + technology platform for service businesses (incl. healthcare)
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Founder-led + tenure: Founded 2001; founder returned as CEO; 20+ years history
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Notable clients: Confluence Health; Frederick Health; Marin Health; Valley Health (WebAwards list)
-
Recognition: Leads 2025 Healthcare WebAwards (press release)
-
Geo / delivery: Multiple US offices (Dallas, Valencia, Salt Lake City, etc.)
-
Pricing + reviews: $8k–$60k+/mo; reviews typically 4.5–4.9
| Summary of Online Reviews |
|---|
| Users cite “one dashboard for calls, forms, and rankings.” Themes include scale and integrated services across SEO and paid media. |
5. Intrepy Healthcare Marketing

Intrepy works solely with healthcare providers. Its SEO programs pair clinician-vetted content with local SEO and review growth. Case stories show higher rankings for procedure keywords and steady gains in appointment requests. Teams are praised for responsiveness and clear education for practice staff. Intrepy suits specialist groups and mid-sized practices that want focus and hands-on strategy without enterprise overhead.
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Measured outcomes: Practice growth + patient acquisition focus via SEO/paid
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Healthcare focus: Provider-focused SME (healthcare-heavy)
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Core capabilities: Medical SEO + paid media + web design for practices
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Founder-led + tenure: Founded 2014; founder-led; ~10+ years based on founding
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Notable clients: Tennessee Orthopaedic Clinics; CONA; NORE Women’s Health (case studies)
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Recognition: Positioned as “award-winning” (site copy); leadership details public
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Geo / delivery: Orlando-based; serves practices across the US
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Pricing + reviews: $4k–$20k+/mo; reviews typically 4.9–5.0
| Summary of Online Reviews |
|---|
| Clients report “practice-friendly guidance and fast changes.” The common thread is healthcare expertise and clear communication. |
6. Tidal Health Group
Tidal Health Group is a niche healthcare firm focused on organic growth for medical practices and hospitals. Its approach centers on search intent mapping, patient-friendly content, and location architecture. The agency is known for strong messaging that aligns with clinical accuracy. Clients point to steady visibility gains in competitive specialties and reliable monthly reporting. Engagements often bundle SEO, analytics, and content governance.
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Measured outcomes: Authority-building + patient acquisition emphasis
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Healthcare focus: Specialized in healthcare
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Core capabilities: Healthcare marketing focused on authority + acquisition
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Founder-led + tenure: Founded 2011; co-founder/CEO cited; ~14+ years based on founding
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Notable clients: Manhattan Cardiology; Pelvic Rehabilitation Medicine; “Maimo” (examples)
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Recognition: CEO feature mention referencing EO / Inc.com (per company blog)
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Geo / delivery: Headquartered NYC; serves healthcare orgs broadly
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Pricing + reviews: $7k–$35k+/mo; reviews typically 4.9–5.0
| Summary of Online Reviews |
|---|
| Feedback includes “clear strategy docs and thoughtful content.” Clients highlight specialty knowledge and dependable reporting. |
7. Thrive Internet Marketing Agency

Thrive is a full-service agency with a strong local SEO practice for clinics and multi-location groups. Healthcare clients value the mix of on-page improvements, GBP optimization, and review programs. Public reviews often mention responsive account teams and helpful reports. Thrive suits practices that want steady organic growth and clear deliverables without heavy custom development. Its packages scale from single-location clinics to regional groups.
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Measured outcomes: Local visibility + lead-gen focus; healthcare program examples
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Healthcare focus: Generalist with healthcare capability; strong local SEO
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Core capabilities: SEO + PPC + web + social (incl. healthcare programs)
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Founder-led + tenure: Founded 2005; founder-led; “20 years” noted in anniversary story
-
Notable clients: Burleson Animal Emergency Hospital (healthcare example)
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Recognition: Inc. 5000 streak referenced on healthcare page
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Geo / delivery: Arlington, TX origins; distributed team across states/countries
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Pricing + reviews: $3k–$18k+/mo; reviews typically 4.7–4.9
| Summary of Online Reviews |
|---|
| Reviews cite “easy-to-read reports and quick action on tasks.” Themes: responsiveness and local SEO gains. |
8. Healthcare Success

Healthcare Success is a healthcare-only agency with deep roots in provider marketing. Its SEO programs align brand positioning with service-line search demand. Clients reference quality content, structured site builds, and ongoing optimization. The firm is a fit for groups that want strategy-heavy SEO with clear messaging and analytics. Engagements often include on-page optimization, content calendars, and cross-channel recommendations.
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Measured outcomes: Healthcare performance marketing outcomes (SEO/PPC/strategy)
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Healthcare focus: Healthcare-only agency
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Core capabilities: SEO + PPC + strategy for patient acquisition
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Founder-led + tenure: Founded 2006 (some sources 2007); co-founder/CEO; ~20 years
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Notable clients: Beach House Center for Recovery; Neurotherapeutix; Pomona Valley Health Centers (CEO page)
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Recognition: CEO/co-founder profile + interviews cite industry leadership
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Geo / delivery: Irvine, CA; serves clients across the US
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Pricing + reviews: $10k–$50k+/mo; reviews typically 4.6–4.9
| Summary of Online Reviews |
|---|
| Clients share “clear strategy with consistent execution.” Highlights include quality content and measurable improvements in service-line visibility. |
9. Tebra (PatientPop)

Tebra, which includes PatientPop, offers an integrated platform for practices. Its SEO combines website templates, content, listings, and reviews. The model suits clinics seeking an all-in-one stack with standard SEO deliverables. Public reviews range from strong to mixed, often tied to expectations on customization. Practices that want speed to value and bundled tools may find Tebra efficient, especially for single and small multi-location groups.
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Measured outcomes: Scale + practice growth platform outcomes; not client-name oriented
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Healthcare focus: Practice platform + SEO services for providers
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Core capabilities: Websites + SEO services + growth platform
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Founder-led + tenure: Post-merger leadership; CEO is Kareo founder; founded via merger
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Notable clients: Not emphasized; scale cited as 100k+ providers supported
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Recognition: Merger coverage + company press releases
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Geo / delivery: CA-based (Irvine/Santa Monica cited); serves US practices
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Pricing + reviews: $1.5k–$6k+/mo; reviews typically 4.2–4.7
| Summary of Online Reviews |
|---|
| Users say “quick setup and more calls,” while some note “limited customization.” The theme is speed with trade-offs on control. |
10. Practice Builders

Practice Builders is a long-standing healthcare marketing firm serving many specialties. SEO programs include on-site optimization, content calendars, and local listings. Client feedback varies by location and plan, with many citing helpful account managers. It fits practices that prefer a familiar brand with standard SEO services and the option to add patient marketing programs. Budgets are friendly for smaller groups testing consistent SEO.
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Measured outcomes: Volume/scale claim: 16,000+ providers served (client names not emphasized)
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Healthcare focus: Healthcare-focused legacy firm
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Core capabilities: Practice growth + patient acquisition marketing
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Founder-led + tenure: Founded 1979; founder-led status unclear; “40+ years” claim
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Notable clients: Not emphasized; volume claim is primary
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Recognition: Trade publication profiles + vendor listings mention long operating history
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Geo / delivery: Irvine, CA; serves across North America/US
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Pricing + reviews: $3k–$15k+/mo; reviews typically 3.8–4.4
| Summary of Online Reviews |
|---|
| Comments include “steady support and SEO basics done well.” Some note variability. Many appreciate consistent communication. |
What top experts are saying on best healthcare SEO techniques
Blake Davis
Blake Davis calls out out a major shift in healthcare SEO: if your content isn’t clear, structured, and trustworthy enough for AI systems to confidently reference, you’re already falling behind. For mental health clinics especially, authority and clarity now matter as much as rankings themselves.
Ruth Adeyemi
Ruth Adeyemi reinforces that the best healthcare SEO starts with patient psychology, not keyword tools. She’s pointing to a strategy built around symptoms, fears, and real questions—because that’s how patients actually search when they need care.
Damon Burton
Damon Burton’s work post is a reminder that SEO fundamentals still win, even in complex industries like healthcare. His results underline that consistent execution, technical discipline, and data-backed decisions outperform shortcuts every time.
Final Thoughts
Multi-location providers and health systems should favor Cardinal or Scorpion for scale and location architecture. Dental groups align well with Rankings.io. Practices seeking a platform-led approach can consider Tebra for bundled tools. If hands-on healthcare expertise and white-glove content matter, Intrepy, Tidal Health Group, and Healthcare Success stand out. WebFX and Thrive offer strong delivery with wide pricing bands. Match partner selection to service-line goals, compliance needs, and the level of customization desired, then confirm the fit through references, sample reports, and a clear 90-day roadmap.

