Relevance staff: Chad Pollitt

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Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights, and is the current VP of Marketing for inPowered.

​He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and current Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

Recognized as a top 20 CMO influencer, Chad authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian.

Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your career. You need to be cognizant of it and not let…
B2B Marketing Post
IZEA just announced the inclusion of artificial intelligence (AI) in its influencer platform. Called ContentMine, this feature helps marketers find, organize and share content produced by influencers through the IZEA platform more easily. This AI…
Artificial Intelligence
Fresh off the heels of this year’s Content Marketing World, I left with the sense that many people believe that content marketing is simply an exercise in creating helpful quality content that doesn’t sell anything.…
Marketing Top-Funnel
Ion Interactive, interactive content platform provider, was acquired by ScribbleLive this week. The acquisition will allow ScribbleLive to add these interactive capabilities to its full content lifecycle suite. Ion Interactive is a SaaS platform designed…
Ion Interactive is Acquired by ScribbleLive
On Thursday, September 8th during lunch, Jesper Laursen, founder of the Native Advertising Institute, and I were fortunate enough to give a presentation at this year’s Content Marketing World. We covered the native ad tech…
Breaking Down “Innovative Ways to do Highly Successful Content Promotion” from #CMWorld
There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most…
content distribution
There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces…
marketo-hubspot-and-oracle-just-got-lapped-by-artificial-intelligence
Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the biggest wasn’t from any speaker.…
how-google-ruined-content-marketing
Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush  calls “Native…
How to Scale Native Advertising for Content Distribution
According to a study released late last year by Adyoulike, worldwide spending on native advertising will soar to over $59 billion in 2018. Cisco’s The Zettabyte Era – Trends and Analysis found that global IP…
2016 Native Advertising Trends for Publishers
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Our Contributors

chadp
Chad Pollitt Co-founder, Relevance
Relevance
jaybaer
Jay Baer Marketing Strategist, Speaker and Author
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Barry Feldman Owner, Creative Director
Feldman Creative
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Gini Dietrich CEO
Arment Dietrich
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Joe Beccalori CEO
Interact Marketing
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Jason Falls Social Media & Public Relations Thought Leader
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Arnie Kuenn CEO
Vertical Measures
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Brianne Carlon Rush Content Director
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Douglas Karr Founder & CEO
MarTech.zone & DK New Media
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Elite Legal Marketing
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Chirag Ahuja Head of Marketing
WorkflowMax
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Pam Didner Global Content Marketing Strategist & Author
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Larry Alton Freelance Writer
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AudienceBloom
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