Author

Chad Pollitt

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights, and is the current VP of Marketing for inPowered.

He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and current Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

Recognized as a top 20 CMO influencer, Chad authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian.

Influencer Outreach

Everything You Need to Know About Influencer Marketing and Artificial Intelligence

Chad Pollitt Apr 10, 2018

One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything You Need to Know About…

News

The Amazon Adtech Stack & Service Providers are Coming

Chad Pollitt Mar 15, 2018

The news has been covering Amazon's remarkable growth in the digital advertising arena lately. In fact, according to AdExchanger, it's ad business is growing faster than both Google and Facebook. Currently, Amazon accounts for 2.5% of the…

Technology

11 of the Best Social Media Management and Reporting Tools to Consider

Chad Pollitt Mar 8, 2018

It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools off the top of your head. As a result,…

Content Strategy

Shrinking Content Budgets Drive the Need for Content Intelligence

Chad Pollitt Mar 2, 2018

We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall B2B marketing…

Content Promotion

The Case Against Storytelling in Content Marketing

Chad Pollitt Jan 15, 2018

My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points out, “That Not Every Content…

Executive Forum

11 Digital Marketing Predictions You Should Ignore for 2018

Chad Pollitt Dec 19, 2017

This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more…

Native Advertising

The IAB has 6 Categories of Native Advertising. For Marketers, they are Confusing.

Chad Pollitt Nov 16, 2017

For several years now, the Interactive Advertising Bureau (IAB) has done their best to categorize online native advertising to make it easier for marketers, advertisers, media buyers, publishers and the government to understand it better.…

Paid Media

The Ultimate List of Sponsored Content Marketplaces for Marketers

Chad Pollitt Nov 7, 2017

By the year 2020, it’s estimated that more than $85 billion will be spent globally on native advertising. One such type of native advertising in called sponsored content or long-form native. This is where brands or publications write custom…

Owned Media

9 Tactics to Sharpen Your Headlines. The NYT is Totally to Blame.

Chad Pollitt Oct 24, 2017

In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of the really smart folks over at the New York Times’s (NYT) T Brand Studios – Lauren Reddy, Director of Audience…

Content Promotion

Why Inbound Marketing Alone Likely Won’t Work Anymore

Chad Pollitt Oct 19, 2017

Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument:…

Older Posts

Newer Posts