One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and ...
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The Amazon Adtech Stack & Service Providers are Coming
The news has been covering Amazon’s remarkable growth in the digital advertising arena lately. In fact, according ...
11 of the Best Social Media Management and Reporting Tools to Consider
It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or ...
Shrinking Content Budgets Drive the Need for Content Intelligence
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budg...
The Case Against Storytelling in Content Marketing
My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation...
11 Digital Marketing Predictions You Should Ignore for 2018
This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exce...
The IAB has 6 Categories of Native Advertising. For Marketers, they are Confusing.
For several years now, the Interactive Advertising Bureau (IAB) has done their best to categorize online native advertis...
The Ultimate List of Sponsored Content Marketplaces for Marketers
By the year 2020, it’s estimated that more than $85 billion will be spent globally on native advertising. One such typ...
9 Tactics to Sharpen Your Headlines. The NYT is Totally to Blame.
In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of t...
Why Inbound Marketing Alone Likely Won’t Work Anymore
Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on ...