Author

Chad Pollitt

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights, and is the current VP of Marketing for inPowered.

He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and current Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

Recognized as a top 20 CMO influencer, Chad authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian.

Native Advertising

Making the Case for the Native Advertising Agency in 2018

Chad Pollitt Oct 11, 2017

For about the past three years I’ve made a case to many in the agency world that content distribution at the top of the funnel via native advertising is a viable agency model. Unfortunately, not many are listening. However, recently,…

Executive's Corner

B2B Marketers – This is the Most Important Post You’ll Read in Your Career

Chad Pollitt Oct 4, 2017

Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your career. You need to be cognizant of it and not let it happen. . . ever. There’s generally two types of marketing…

Influencer Outreach

Artificial Intelligence Gets Introduced to Influencer Marketing

Chad Pollitt Oct 2, 2017

IZEA just announced the inclusion of artificial intelligence (AI) in its influencer platform. Called ContentMine, this feature helps marketers find, organize and share content produced by influencers through the IZEA platform more easily.…

Content Marketing

Content Marketing is Much More than Just Top-Funnel Content

Chad Pollitt Sep 26, 2017

Fresh off the heels of this year’s Content Marketing World, I left with the sense that many people believe that content marketing is simply an exercise in creating helpful quality content that doesn’t sell anything. That simply isn’t the…

Technology

Ion Interactive is Acquired by ScribbleLive

Chad Pollitt Sep 21, 2017

Ion Interactive, interactive content platform provider, was acquired by ScribbleLive this week. The acquisition will allow ScribbleLive to add these interactive capabilities to its full content lifecycle suite. Ion Interactive is a SaaS…

Content Promotion

Breaking Down “Innovative Ways to do Highly Successful Content Promotion” from #CMWorld

Chad Pollitt Sep 18, 2017

On Thursday, September 8th during lunch, Jesper Laursen, founder of the Native Advertising Institute, and I were fortunate enough to give a presentation at this year’s Content Marketing World. We covered the native ad tech landscape,…

Paid Media

Content Distribution and Promotion for Audience Acquisition

Chad Pollitt Jan 26, 2017

There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely…

Executive's Corner

Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

Chad Pollitt Sep 26, 2016

There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in…

Content Marketing

How Google Ruined Content Marketing

Chad Pollitt Sep 21, 2016

Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the biggest wasn’t from any speaker. The greatest takeaway I learned…

Native Advertising

How to Scale Native Advertising for Content Distribution

Chad Pollitt Aug 23, 2016

Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman…

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