Relevance staff: Chad Pollitt

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Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights.

​He’s also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

Recognized as a top 20 CMO influencer, Chad authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian.

  My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly…
The Case Against Storytelling in Content Marketing
This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few…
11 Digital Marketing Predictions You Should Ignore for 2018
For several years now, the Interactive Advertising Bureau (IAB) has done their best to categorize online native advertising to make it easier for marketers, advertisers, media buyers, publishers and the government to understand it better.…
The IAB has 6 Categories of Native Advertising. For Marketers, they are Confusing.
By the year 2020, it’s estimated that more than $85 billion will be spent globally on native advertising. One such type of native advertising in called sponsored content or long-form native. This is where brands…
The Ultimate List of Sponsored Content Marketplaces for Marketers
In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of the really smart folks over at the New York Times’s (NYT) T Brand…
9 Tactics to Sharpen Your Headlines. The NYT is Totally to Blame.
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