Relevance contributor: Chad Pollitt

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Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights.

He’s also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

Recognized as a top 20 CMO influencer, Chad authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian.

LATEST
FEATURED

OWNED MEDIA

The Marketer’s Guide to EU’s General Data Protection Regulation

The majority of Relevance readers live and work in the US. However, the EU’s General Data Protection Regulation (GDPR) has the potential to impact any business with a website no matter its geography. There’s potential…

1.3K
05/22
Chad Pollitt

1.3K
05/22
Chad Pollitt

CONTENT MARKETING

What Every Content Marketer Should Know About Artificial Intelligence

Like many people around the world, I made a couple of professional resolutions for the new year. I wanted to learn as much as I possibly could about artificial intelligence (AI) and blockchain technology. The…

318
05/2
Chad Pollitt

Thinking About Artificial Intelligence in Marketing

318
05/2
Chad Pollitt

PAID MEDIA

Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native…

177
04/24
Chad Pollitt

177
04/24
Chad Pollitt

NATIVE ADVERTISING

The 2018 Native Advertising Technology Landscape is Still Growing

I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need…

198
04/17
Chad Pollitt

198
04/17
Chad Pollitt

INFLUENCER OUTREACH

Everything You Need to Know About Influencer Marketing and Artificial Intelligence

One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything…

824
04/10
Chad Pollitt

824
04/10
Chad Pollitt

INFLUENCER OUTREACH

Before You Do Any Influencer Marketing, Check These Templates

For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…

1K
04/3
Chad Pollitt

1K
04/3
Chad Pollitt

NEWS

The Amazon Adtech Stack & Service Providers are Coming

The news has been covering Amazon’s remarkable growth in the digital advertising arena lately. In fact, according to AdExchanger, it’s ad business is growing faster than both Google and Facebook. Currently, Amazon accounts for 2.5%…

428
03/15
Chad Pollitt

The Amazon Adtech Stack & Service Providers are Coming

428
03/15
Chad Pollitt

TECHNOLOGY

11 of the Best Social Media Management and Reporting Tools to Consider

It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools…

1.5K
03/8
Chad Pollitt

1.5K
03/8
Chad Pollitt

CONTENT STRATEGY

Shrinking Content Budgets Drive the Need for Content Intelligence

We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall…

6.7K
03/2
Chad Pollitt

6.7K
03/2
Chad Pollitt

CONTENT PROMOTION

The Case Against Storytelling in Content Marketing

My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points…

2.3K
01/15
Chad Pollitt

The Case Against Storytelling in Content Marketing

2.3K
01/15
Chad Pollitt

VIDEO

Introducing the Content Promotion Ecosystem

In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.

16.7K
07/2
Chad Pollitt

Introducing the Content Promotion Ecosystem

16.7K
07/2
Chad Pollitt

NATIVE ADVERTISING, CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, EXECUTIVE'S CORNER

Advertorials in the Age of Content Marketing and Promotion

Tapping into large audiences through advertorials gives brands a quick way to break through the noise to get content seen and consumed.

12.5K
11/10
Chad Pollitt

Advertorials in the Age of Content Marketing and Promotion

12.5K
11/10
Chad Pollitt

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, TWITTER, PAID MEDIA

Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

After spending $4,500 on native ads, this experiment suggests that content discovery networks are the most cost effective solution for scaling distribution.

12.1K
09/11
Chad Pollitt

12.1K
09/11
Chad Pollitt

SEARCH ENGINE MARKETING, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA

Content Is King, But Distribution Is Queen And She Wears The Pants

What's more important than good content? Effective content distribution. Here's how distribution can make or break a campaign.

8K
10/24
Chad Pollitt

Content Is King, But Distribution Is Queen And She Wears The Pants

8K
10/24
Chad Pollitt

CONTENT STRATEGY

Shrinking Content Budgets Drive the Need for Content Intelligence

6.7K
03/2
Chad Pollitt

6.7K
03/2
Chad Pollitt

SEARCH ENGINE MARKETING, SOCIAL PROMOTION, PAID MEDIA, SHARED MEDIA

Alarming Facts CMOs Should Know About Banner Ads

With banner ads set to turn 20 years old next year, brands are still pouring billions of dollars into them. It’s long been known that banner blindness is pervasive, click-through rates are very poor and…

5.2K
06/10
Chad Pollitt

Alarming Facts CMOs Should Know About Banner Ads

5.2K
06/10
Chad Pollitt

EXECUTIVE FORUM

11 Digital Marketing Predictions You Should Ignore for 2018

This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few…

3.7K
12/19
Chad Pollitt

11 Digital Marketing Predictions You Should Ignore for 2018

3.7K
12/19
Chad Pollitt

EARNED MEDIA, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Why B2B Content Marketing Adoption is Waning

The growth of paid & earned promotion is directly related to failures of the “publish, broadcast & pray” adage that consultants are still peddling today.