Author

Chad Pollitt

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights, and is the current VP of Marketing for inPowered.

He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and current Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

Recognized as a top 20 CMO influencer, Chad authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian.

Miscellaneous

Matching Dollar for Dollar to Help Brands Amplify COVID19 Messaging

Chad Pollitt Mar 26, 2020

SAN FRANCISCO, MARCH 24TH, 2020 - inPowered, the AI platform for content amplification, announced today that in response to the Coronavirus pandemic, every dollar spent by brands to promote COVID19- related content through their…

Influencer Outreach

Before You Do Any Influencer Marketing, Check These Templates

Chad Pollitt Sep 14, 2018

For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is…

Social Promotion

Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]

Chad Pollitt Jul 25, 2018

Merkle, a global performance marketing agency, recently released its quarterly Digital Marketing Report detailing its findings in paid search, organic search and social, display and paid social, Amazon ads, and comparison shopping engines.…

Owned Media

Everything You Need to Know About AI-Powered Content Intelligence Solutions

Chad Pollitt Jul 12, 2018

Content intelligence has been getting a lot of buzz lately, and rightfully so. Content marketers are in need of some real strategic help on a big data scale. This is no secret, either. So much so, in fact, there are now at least 15 martech…

Owned Media

The Great Debate: Defining What Online (Content) Engagement Is

Chad Pollitt Jun 27, 2018

The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement. Is it a click, a conversion, a purchase, etc.?…

Paid Media

How AI is Helping to Reduce Waste in Digital Advertising

Chad Pollitt Jun 21, 2018

According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with…

Owned Media

The Marketer’s Guide to EU’s General Data Protection Regulation

Chad Pollitt May 22, 2018

The majority of Relevance readers live and work in the US. However, the EU’s General Data Protection Regulation (GDPR) has the potential to impact any business with a website no matter its geography. There’s potential to be fined even if…

Content Marketing

What Every Content Marketer Should Know About Artificial Intelligence

Chad Pollitt May 2, 2018

Like many people around the world, I made a couple of professional resolutions for the new year. I wanted to learn as much as I possibly could about artificial intelligence (AI) and blockchain technology. The year is a quarter of the way…

Paid Media

Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media

Chad Pollitt Apr 24, 2018

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to…

Native Advertising

The 2018 Native Advertising Technology Landscape is Still Growing

Chad Pollitt Apr 17, 2018

I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need to Know About…

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