Relevance staff: Chad Pollitt

Follow: Chad

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights, and is the current VP of Marketing for inPowered.

He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and current Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

Recognized as a top 20 CMO influencer, Chad authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian.

LATEST
FEATURED

INFLUENCER OUTREACH

Before You Do Any Influencer Marketing, Check These Templates

For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…

1.2K
09/14
Chad Pollitt

1.2K
09/14
Chad Pollitt

SOCIAL PROMOTION

Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]

Merkle, a global performance marketing agency, recently released its quarterly Digital Marketing Report detailing its findings in paid search, organic search and social, display and paid social, Amazon ads, and comparison shopping engines. Rather than tackle all…

143
07/25
Chad Pollitt

143
07/25
Chad Pollitt

OWNED MEDIA

Everything You Need to Know About AI-Powered Content Intelligence Solutions

Content intelligence has been getting a lot of buzz lately, and rightfully so. Content marketers are in need of some real strategic help on a big data scale. This is no secret, either. So much…

439
07/12
Chad Pollitt

439
07/12
Chad Pollitt

OWNED MEDIA

The Great Debate: Defining What Online (Content) Engagement Is

The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement. Is it a click, a conversion,…

181
06/27
Chad Pollitt

The Great Debate: Defining What Online (Content) Engagement Is

181
06/27
Chad Pollitt

PAID MEDIA

How AI is Helping to Reduce Waste in Digital Advertising

According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to…

777
06/21
Chad Pollitt

777
06/21
Chad Pollitt

OWNED MEDIA

The Marketer’s Guide to EU’s General Data Protection Regulation

The majority of Relevance readers live and work in the US. However, the EU’s General Data Protection Regulation (GDPR) has the potential to impact any business with a website no matter its geography. There’s potential…

1.3K
05/22
Chad Pollitt

1.3K
05/22
Chad Pollitt

PAID MEDIA

Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native…

202
04/24
Chad Pollitt

202
04/24
Chad Pollitt

NATIVE ADVERTISING

The 2018 Native Advertising Technology Landscape is Still Growing

I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need…

334
04/17
Chad Pollitt

334
04/17
Chad Pollitt

INFLUENCER OUTREACH

Everything You Need to Know About Influencer Marketing and Artificial Intelligence

One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything…

853
04/10
Chad Pollitt

853
04/10
Chad Pollitt

NEWS

The Amazon Adtech Stack & Service Providers are Coming

The news has been covering Amazon’s remarkable growth in the digital advertising arena lately. In fact, according to AdExchanger, it’s ad business is growing faster than both Google and Facebook. Currently, Amazon accounts for 2.5%…

457
03/15
Chad Pollitt

The Amazon Adtech Stack & Service Providers are Coming

457
03/15
Chad Pollitt

VIDEO

Introducing the Content Promotion Ecosystem

In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.

17.2K
07/2
Chad Pollitt

Introducing the Content Promotion Ecosystem

17.2K
07/2
Chad Pollitt

NATIVE ADVERTISING, CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, EXECUTIVE'S CORNER

Advertorials in the Age of Content Marketing and Promotion

Tapping into large audiences through advertorials gives brands a quick way to break through the noise to get content seen and consumed.

13.5K
11/10
Chad Pollitt

Advertorials in the Age of Content Marketing and Promotion

13.5K
11/10
Chad Pollitt

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, TWITTER, PAID MEDIA

Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

After spending $4,500 on native ads, this experiment suggests that content discovery networks are the most cost effective solution for scaling distribution.

12.1K
09/11
Chad Pollitt

12.1K
09/11
Chad Pollitt

SEARCH ENGINE MARKETING, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA

Content Is King, But Distribution Is Queen And She Wears The Pants

What's more important than good content? Effective content distribution. Here's how distribution can make or break a campaign.

8.2K
10/24
Chad Pollitt

Content Is King, But Distribution Is Queen And She Wears The Pants

8.2K
10/24
Chad Pollitt

CONTENT STRATEGY

Shrinking Content Budgets Drive the Need for Content Intelligence

We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall…

6.8K
03/2
Chad Pollitt

6.8K
03/2
Chad Pollitt

SEARCH ENGINE MARKETING, SOCIAL PROMOTION, PAID MEDIA, SHARED MEDIA

Alarming Facts CMOs Should Know About Banner Ads

With banner ads set to turn 20 years old next year, brands are still pouring billions of dollars into them. It’s long been known that banner blindness is pervasive, click-through rates are very poor and…

5.6K
06/10
Chad Pollitt

Alarming Facts CMOs Should Know About Banner Ads

5.6K
06/10
Chad Pollitt

EXECUTIVE FORUM

11 Digital Marketing Predictions You Should Ignore for 2018

This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few…

3.7K
12/19
Chad Pollitt

11 Digital Marketing Predictions You Should Ignore for 2018

3.7K
12/19
Chad Pollitt

EARNED MEDIA, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Why B2B Content Marketing Adoption is Waning

The growth of paid & earned promotion is directly related to failures of the “publish, broadcast & pray” adage that consultants are still peddling today.

3.1K
10/7
Chad Pollitt

Why B2B Content Marketing Adoption is Waning

3.1K
10/7
Chad Pollitt

CONTENT DISTRIBUTION, NATIVE ADVERTISING, CONTENT PROMOTION, PAID MEDIA, EXECUTIVE'S CORNER

Everything You Need To Know About Sponsored Content

With the growth of online content showing no signs of slowing, the use of sponsored content as a marketing channel will undoubtedly also continue to grow.