SAN FRANCISCO, MARCH 24TH, 2020 – inPowered, the AI platform for content amplification, announced today tha...
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Before You Do Any Influencer Marketing, Check These Templates
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately,...
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Merkle, a global performance marketing agency, recently released its quarterly Digital Marketing Report detailing its ...
Everything You Need to Know About AI-Powered Content Intelligence Solutions
Content intelligence has been getting a lot of buzz lately, and rightfully so. Content marketers are in need of some rea...
The Great Debate: Defining What Online (Content) Engagement Is
The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around t...
How AI is Helping to Reduce Waste in Digital Advertising
According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Fac...
The Marketer’s Guide to EU’s General Data Protection Regulation
The majority of Relevance readers live and work in the US. However, the EU’s General Data Protection Regulation (GDPR)...
What Every Content Marketer Should Know About Artificial Intelligence
Like many people around the world, I made a couple of professional resolutions for the new year. I wanted to learn as mu...
Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I coul...
The 2018 Native Advertising Technology Landscape is Still Growing
I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial int...