Relevance staff: Chad Pollitt

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Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights, and is the current VP of Marketing for inPowered.

​He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and current Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

Recognized as a top 20 CMO influencer, Chad authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian.

For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…
Influencer Markteting Templates
Merkle, a global performance marketing agency, recently released its quarterly Digital Marketing Report detailing its findings in paid search, organic search and social, display and paid social, Amazon ads, and comparison shopping engines. Rather than tackle all…
Facebook Spending is Going Up
Content intelligence has been getting a lot of buzz lately, and rightfully so. Content marketers are in need of some real strategic help on a big data scale. This is no secret, either. So much…
Content Intelligence Vendors
The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement. Is it a click, a conversion,…
The Great Debate: Defining What Online (Content) Engagement Is
According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to…
AI fixes waste in paid media
The majority of Relevance readers live and work in the US. However, the EU’s General Data Protection Regulation (GDPR) has the potential to impact any business with a website no matter its geography. There’s potential…
GDPR
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native…
Artificial Intelligence and Paid Media
I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need…
Native Advertising Technology Growth
One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything…
Artificial Intelligence
The news has been covering Amazon’s remarkable growth in the digital advertising arena lately. In fact, according to AdExchanger, it’s ad business is growing faster than both Google and Facebook. Currently, Amazon accounts for 2.5%…
The Amazon Adtech Stack & Service Providers are Coming
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Our Contributors

chadp
Chad Pollitt Co-founder, Relevance
Relevance
jaybaer
Jay Baer Marketing Strategist, Speaker and Author
barry-feldman
Barry Feldman Owner, Creative Director
Feldman Creative
gini-dietrich
Gini Dietrich CEO
Arment Dietrich
joe
Joe Beccalori CEO
Interact Marketing
jason-falls
Jason Falls Social Media & Public Relations Thought Leader
arnie-kuenn
Arnie Kuenn CEO
Vertical Measures
brianne-carlon
Brianne Carlon Rush Content Director
Kuno Creative
douglas-karr
Douglas Karr Founder & CEO
MarTech.zone & DK New Media
dan-steiner
Dan Steiner Co-Founder & CEO
Elite Legal Marketing
janine-popick
Janine Popick Co-founder & CMO
Dasheroo
chirag-ahuja
Chirag Ahuja Head of Marketing
WorkflowMax
pam-didner
Pam Didner Global Content Marketing Strategist & Author
larry-alton
Larry Alton Freelance Writer
and Editor
jayson-demers
Jayson DeMers Founder & CEO
AudienceBloom
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