According to a study released late last year by Adyoulike, worldwide spending on native advertising will soar to over $5...
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Why the Sales Funnel is Alive and Well and Living on the Web
Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sal...
The Macroeconomics of Native Advertising
The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how co...
We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…
Could an industry-wide drop in social traffic be a byproduct of content shock, or is it merely an attribution problem? O...
6 Bold Predictions for Digital Marketing in 2016
As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. H...
10 Effective Marketing Lessons from Sun Tzu’s “The Art of War”
How one of the most influential strategic & tactical military books in history can help you crush your competition in to...
Is Display Advertising Really in Trouble?
Despite some consumers’ complaints and some marketers' loathing, display advertising is here to stay, but it must be p...
Content Distribution – The Secret War Between Tech Giants Rages On
As promotion and distribution gains attention in content marketing, stalwart tech companies are figuring out ways to get...
Questioning the Conventional Wisdom of Storytelling and User Experience
Is your organization in the business of solving problems or entertaining? If it's the former, it may be time to reevalua...
SEO and Content Marketing Thought Leadership Is Diverging (Again)
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did—bu...