Michael Brenner, Author at Relevance

7 Marketing Tips Brands Can Learn from Influencers

MiscellaneousJune 6, 2023472Views 0Likes 0Comments

Influencer marketing continues to rise as consumers turn to peers for brand recommendations. As brands take note of what consumers want, they’re slowly shifting toward similar styles and marketing techniques. By using the marketing techniques of influencers, you can boost your engagement, build trust, and attract more loyal buyers. Learn seven marketing tips from top…

Digital Marketing Trends: Is Video Replacing Other Media?

Content StrategyApril 11, 2023377Views 0Likes 0Comments

Recently, I watched a social media video that said people don’t look at pictures anymore, so they’ve begun posting their pictures in a video format. Then, the creator played a couple-second long video of a still image with background music. While the video was meant to be funny, it held the truth about the direction…

Marketer using a laptop to analyze SEO performance and if their website follows Google E-E-A-T guidelines

Google E-E-A-T: What Changes Were Actually Made?

Growth MarketingJanuary 30, 2023531Views 0Likes 0Comments

We all know that Google is constantly making updates to its search algorithm. In 2022, there were 10 significant updates added to the list of Google Search ranking updates. One of the most significant changes was the introduction of Google E-E-A-T in Google's search quality rating guidelines. Most marketing teams and content creators…

5 Tips for Increasing Your Site’s Domain Authority

Growth MarketingDecember 16, 2022370Views 0Likes 0Comments

When building a website, there are many factors to consider and optimize. One of the most important is increasing domain authority (DA). When people head to a search engine like Google, they expect to find quality content that answers their questions. So, your website needs to be well-designed, and its information must be relevant and…

Blogs are a big part of growing your effective digital marketing strategy. Here are ten marketing bloggers you ought to follow in 2022.

10 Marketing Bloggers You Need to Follow in 2022

Growth MarketingOctober 3, 2022450Views 0Likes 0Comments

Blogging is hard work. For starters, you have to hire the best writers, figure out how often to post, and create a consistent tone for your company. Consequently, it’s a lot of moving parts in the name of improving your SEO ranking. However, it's essential to compete in today’s world. So consider this. What are you…

Why, When, and How to Outsource Content Marketing for Small Business

Growth MarketingMay 24, 2022637Views 0Likes 0Comments

Content is an effective marketing strategy to boost SEO rankings, increase visibility, and use writing to build a loyal following. Unfortunately, content writing and content creation that resonates with your audience take up your marketing team's time and effort. This realization often precedes many business owners to seek to outsource their content marketing strategy. Consequently, the…

How Will the CMO Role Evolve Now?

MiscellaneousMarch 29, 2022415Views 0Likes 0Comments

Until recently, the Chief Marketing Officer (CMO) was responsible for developing traditional strategies to promote their business and convert customers. However, with the advent of digital, social, and mobile technologies, a new demand for a positive customer experience, and the impact of a global pandemic, the CMO role has had to adapt. In today’s economy,…

How The Customer Journey Has Changed

Content Strategy, Growth MarketingJanuary 4, 2022495Views 0Likes 0Comments

Lockdown, stay at home, work from home – for nearly 2 years, people have been encouraged to stay in more and go out less. This has had a huge impact on people's lifestyles, and subsequently, on the customer journey. More people are accustomed to the convenience of digital shopping, and they’re less interested in in-person…

Is The Post-Cookie World A Myth?

Content StrategyNovember 23, 2021432Views 0Likes 0Comments

Are we actually living in a post-cookie world? Advertising and marketing professionals have been preparing for the death of cookies since Google first announced its plans to make third-party cookies obsolete at the start of 2020. But here we are, nearly two years later, and we're still waiting for the end. The reality is, despite all the…

How B2B Brands Are Using AI to Generate High-Quality Leads

MiscellaneousOctober 15, 2021458Views 0Likes 0Comments

Low-quality leads are one of the big elephants in the room in marketing today. To demonstrate the effectiveness and show that the numbers are moving, a lot of marketers focus too heavily on metrics that reflect low-quality leads. But it’s the high-quality leads that matter. With a pipeline filled with high-quality marketing leads, you can streamline…

The 3 Factors That Drive Content Marketing Success

RelevanceOctober 17, 2014249Views 0Likes 0Comments

All content marketing measurement efforts have to balance across the main objectives of reach, engagement and conversion. Here’s what it takes to get there.

7 Content Marketing Lessons From Red Bull Media House

RelevanceAugust 29, 2014438Views 0Likes 0Comments

Red Bull created a totally separate division of the company focused on making amazing content with the goal of becoming a profitable enterprise on its own.

Michael Brenner

7 Marketing Tips Brands Can Learn from Influencers

Digital Marketing Trends: Is Video Replacing Other Media?

Google E-E-A-T: What Changes Were Actually Made?

5 Tips for Increasing Your Site’s Domain Authority

10 Marketing Bloggers You Need to Follow in 2022

Why, When, and How to Outsource Content Marketing for Small Business

How Will the CMO Role Evolve Now?

How The Customer Journey Has Changed

Is The Post-Cookie World A Myth?

How B2B Brands Are Using AI to Generate High-Quality Leads

The 3 Factors That Drive Content Marketing Success

7 Content Marketing Lessons From Red Bull Media House

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Michael Brenner

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