Michael Brenner is Head of Strategy at NewsCred, helping brands create integrated digital content strategy and content marketing platforms that scale.
Campaigns that provide short-term bumps of engagement do not provide the return that always-on content marketing investment requires.
All content marketing measurement efforts have to balance across the main objectives of reach, engagement and conversion. Here's what it takes to get there.
Red Bull created a totally separate division of the company focused on making amazing content with the goal of becoming a profitable enterprise on its own.
When happens when a prestigious publication like The NYTimes proclaims they're falling behind at the art and science of getting our journalism to readers?
Two weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group (MENG). The emergence of…
Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of…