Michael Brenner

The future of marketing is all about content – owned media and branded content hubs that drive social engagement, which in turn fuels paid distribution.

Campaigns that provide short-term bumps of engagement do not provide the return that always-on content marketing investment requires.

All content marketing measurement efforts have to balance across the main objectives of reach, engagement and conversion. Here's what it takes to get there.

Red Bull created a totally separate division of the company focused on making amazing content with the goal of becoming a profitable enterprise on its own.

Brands need to start thinking like publishers, putting interruption techniques aside in lieu of connecting with their audience through stories they love.

Creating long form content consumes more resources than standard content creation. Is the investment in Big Content worth it, or is it just another fad?

To set the content marketing objectives and KPIs for your organization, it is important to start with a solid understanding of why your business exists.

When happens when a prestigious publication like The NYTimes proclaims they're falling behind at the art and science of getting our journalism to readers?

Two weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group (MENG). The emergence of…