Trusted lifestyle publications have learned to walk a fine line between addressing a specific niche and having widespread appeal. The best of them answer felt needs for many…but without becoming too narrow. After all, they are striving to provide valuable insights and information and attract advertising revenue.
Some of the publications on this list are well-known.…
Avast ye landlubbers, scallywags, and salty dogs! (That really just means listen up y’all.) In growth marketing circles, it is common to use “pirate metrics.” However, you don’t actually need to be familiar with pirate terminology to improve your marketing strategy using this approach.
If you’re unfamiliar, it may seem odd to bring…
As more and more people join the ranks of those currently using their smartphones to complete secure business transactions, it's become increasingly vital to get with the content marketing trend. So yes, it's critical that you create high-quality, reliable content specific to your niche. However, if you don't know how to optimize content for SEO,…
Prospective customers simply are not finding your product or service by using their smartphones to search. Worse, your competitors seem to have a crack SEO team at work. They've cornered the search engine market using keywords that strike at the heart of your business model. This is intolerable, of course, because you’re the best at…
As any company experiences growth, there always comes that awkward time. Various responsibilities need to move from in-house to the hiring of outside experts. Though growth itself is a highly desirable outcome, it can be challenging to know when the time has come to let go of absolute control of anything . It’s no…
The field of marketing can certainly be hard to navigate. The world of business, as well as consumers, are constantly evolving, and with it, there are ever-evolving ways to market.
So, sales and advertising, social media, SEO, and press releases are just a handful of ways to market your business. With all of these marketing avenues,…
Small businesses begin in various ways, one of which is by doing ample research to gain an in-depth understanding of everything involved. And of course, many of us want to become our bosses. So, it can be a desirable investment for professional individuals with flexible hours and a tremendous growth opportunity.
However, starting your own business…
The tools and practices associated with marketing seem to evolve every day. The growth marketing plan template you put together two or three years ago is almost certainly in need of an upgrade. That’s OK, even though many find the ever-shifting terrain frustrating. While the digital landscape constantly changes, the objectives remain more or less…
Naturally, we all want our products and services to enjoy an excellent reputation and increased visibility. However, many of us have been in the PR digital strategy game long enough to know that the best values don’t always rise to the top or appear on “Page One” of niche-specific online searches.
Additionally, there is so much…
Access to funding coupled with ongoing wise money management is arguably the most critical aspect of business ownership. After all, without continuous access to capital, the wheels can’t turn effectively in your business.
This is especially true in today’s financial technology innovation and digitization of assets. For instance, as customers ask if they can pay for…
In the wake of the past few years, it's a safe bet that your small- to medium-size business (SMB) is struggling on one or more fronts. The statistics for SMBs that shuttered their operations permanently in the first few years of this decade are sobering, to say the least. The Covid-19 pandemic is estimated to…
When you think of the word tech, what comes to mind? Many of you will have different ideas of what tech looks like. The technology industry has many branches, with everything from IT, new tech gadgets, innovation, etc.
It can be hard to know where to start looking for resources when diving into the tech space.…
