An application created by the Miami Ad School, Hamburg has won the Vega Digital Awards 2020 in the Social Campaign & Series category. The application called Mayor was created for its client Niantic. The app is designed to cater to tourists and locals.
Creative technologists Sukratti Jain and Paras Juneja worked with their mentors Marc Vosshall…
The term "SEO content" is appearing more frequently in digital marketing discussions and marketing brainstorm sessions. So what exactly is SEO content? SEO is not a simple and straightforward thing and hence SEO content is also not an easy term to explain.
If we go by actual terms, SEO or Search Engine Optimization is the technical…
You’ve successfully managed to launch your small business website! Now all you have to do is sit back, wait for potential customers to find you, and start seeing an increase in revenue, right?
Well, not quite. Just having a website isn’t enough. For users to find your site, you need to make sure that your website…
Are you looking for fruitful techniques for increasing your business website’s ranking on search engines? Search engine optimization (SEO) can help you.
An excellent SEO strategy plays a vital role in internet marketing and the development of e-commerce. It can increase your website's traffic, thus boosting your brand awareness and conversions. However, you may not have…
A recent study from TechnologyAdvice reveals that around 52 percent of the adult population has one or more than one social media accounts. Social media is getting a lot of engagement from people of all age groups, and if you have not yet leveraged the power to grow your business, then you are lagging behind…
What are standards? When talking about software, a standard is a protocol or common format for a document, file or data transfer that is accepted and used by developers worldwide for working with computer programs.
Software standards enable interoperability between applications created by developers and companies. For hardware, standards are an agreed-upon set of specifications that…
Your company or your solo endeavor depends on clients, customers, readers, or followers. Without those people, you’re speaking into a vacuum. That does you and your business no good.
To make your site work for you, you need content - but not just any content. You need exciting content to bring readers in and keep coming…
Although they are often talked about independently of one another, SEO and website design are two sides of the same coin. This means that when building your site, you need to strike the right balance between the two to ensure that your content is discoverable and the user experience is appealing.
Here are a few tips…
Over the last years, retailers have been focusing on developing a strong online presence. In an increasingly digital world, that makes sense. These companies will definitely find a lot of customers through the internet. However, that doesn’t mean they can afford to neglect their physical stores.
Even when it might sound counterintuitive, retailers should still pay…
There's simply no denying the fact that we all are dependent on our mobile phones today. Mobile devices are everywhere and social media (coupled with mobile SEO) now plays a huge role in attracting new business.
Confused about something? The mobile phone comes to our rescue!
Want to use a search engine to find…
Organic traffic is what every business desires to have, but just creating a website and expecting visitors to make a beeline to use your products and/or services is not going to happen. You must have some truly good content on your website, and to make that good content work for you, it is important to…
When we talk about doing truly professional SEO work, one thing is certain - the amount of different ranking factors we have to worry about seem nigh limitless. Whether it is robots.txt files, sitemaps, content, or link building; there’s always work to be done. And, that’s not even mentioning the newer stuff, like featured snippets…
