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Content Promotion vs. Content Distribution: What’s the Difference?

Content StrategyMarch 22, 2022764Views 0Likes 0Comments

Content promotion and distribution have been hot topics in growth marketing, and for good reason. Brands that have struggled to find success through content marketing initiatives are beginning to understand why they need more than a favorite social media channel. A struggling content distribution strategy is usually less of a quality content or platform issue and more of an audience issue.

This roadmap will help you navigate the path to achieve engaging and effective content and help answer the question, "What should I write?"

Roadmap for Creating Engaging and Effective Content

Content StrategyMarch 8, 2022512Views 0Likes 0Comments

It's oftentimes a freelance writer or professional marketer's biggest question about generating effective content: "What should I write?" Do you struggle with content production? As you engage in content planning, do you find it difficult to identify topics to write about? Does your team toil over what type of website content or which content type will…

How The Customer Journey Has Changed

Content Strategy, Growth MarketingJanuary 4, 2022495Views 0Likes 0Comments

Lockdown, stay at home, work from home – for nearly 2 years, people have been encouraged to stay in more and go out less. This has had a huge impact on people's lifestyles, and subsequently, on the customer journey. More people are accustomed to the convenience of digital shopping, and they’re less interested in in-person…

Is The Post-Cookie World A Myth?

Content StrategyNovember 23, 2021432Views 0Likes 0Comments

Are we actually living in a post-cookie world? Advertising and marketing professionals have been preparing for the death of cookies since Google first announced its plans to make third-party cookies obsolete at the start of 2020. But here we are, nearly two years later, and we're still waiting for the end. The reality is, despite all the…

3 R’s of Content Marketing: How to Get the Most from Them

Content StrategyNovember 17, 2021564Views 0Likes 0Comments

One of the reasons marketers fail to achieve their return on investment (ROI) with content is that they focus more on volume instead of value. And that's a big mistake. Having too much content that doesn't offer value will not help your brand. It's why you should consider the 3 R's of content marketing — Reduce, Resurrect, and…

Content Marketing in Logistics: 5 Successful Examples

Content Strategy, Growth MarketingJuly 23, 2021608Views 0Likes 0Comments

Content marketing in logistics is about providing your audience with relevant, practical, and valuable updates on what's going on in supply chain management. Of course, you'll also want to stand out. In differentiating yourself from the competition, it's essential to provide context for your readers. You accomplish this by including links back to other industry-related…

Service Business Content: Here’s the Real Reason Why It Matters

Content Strategy, SEOJuly 22, 2021381Views 0Likes 0Comments

If you run a small service business — such as a financial advisory practice, property management firm, or HVAC company — you're probably wondering where content fits into your marketing plan. You don't have a massive budget to spend on SEO or unlimited time to dedicate to an endless stream of organic content creation. If…

Instagram Product Promotions: 8 Great Strategies to Try

Content StrategyJuly 19, 2021540Views 0Likes 0Comments

It doesn’t matter whether you're planning to start your own business or have an established brand. Instagram product promotions are for everyone. As of April 2021, Instagram recorded 1.29 million users worldwide . Users spend more than 53 minutes daily on Instagram, more than Facebook or Twitter. Besides, it has the highest…

Improving Written Content: 9 Tools to Get You Motivated

Content StrategyJune 23, 2021370Views 0Likes 0Comments

Improving written content is oftentimes easier said than done. Even veteran content marketers can struggle to produce flowing, coherent writing. It can be challenging to come up with something engaging from time to time. More often than not, we overcomplicate our written content. We do this by getting lost in the technical side while feeling…

ROI on Social Media: 7 Strategies to Boost Your Relevance

Content StrategyJune 15, 2021463Views 0Likes 0Comments

Social media is one of the most powerful tools a business can use in order to create brand awareness, generate more traffic, and engage with customers. It's been estimated that about 2/3 of American adults are on social media at least once a day . However, many companies fail to get a higher…

NPS Content Marketing: Drawing Connections for Growth

Content StrategyJune 3, 2021433Views 0Likes 0Comments

Every business wants to serve its customers fully and ensure that they’re having the best experience possible. Unfortunately, when it comes to websites such as Yelp or the Better Business Bureau, feedback tends to skew to the extremes. They rarely represent the average customer. Instead, we tend to hear from those who have had either…

Content Marketing to Customers Provides the Key to Improving Retention

Content StrategyJune 2, 2021455Views 0Likes 0Comments

There’s a lot of conflicting information out there about content marketing to customers. Years after the sector reached maturity, some insist that content is king. Others suggest it's dead while recommending dozens of ways to pivot. So which is it? The reality of the situation is that content is still critical to the success of…