Content marketing in logistics is about providing your audience with relevant, practical, and valuable updates on what's going on in supply chain management.
Of course, you'll also want to stand out. In differentiating yourself from the competition, it's essential to provide context for your readers. You accomplish this by including links back to other industry-related…
If you run a small service business — such as a financial advisory practice, property management firm, or HVAC company — you're probably wondering where content fits into your marketing plan. You don't have a massive budget to spend on SEO or unlimited time to dedicate to an endless stream of organic content creation.
If…
It doesn’t matter whether you're planning to start your own business or have an established brand. Instagram product promotions are for everyone.
As of April 2021, Instagram recorded 1.29 million users worldwide . Users spend more than 53 minutes daily on Instagram, more than Facebook or Twitter. Besides, it has the highest…
Improving written content is oftentimes easier said than done. Even veteran content marketers can struggle to produce flowing, coherent writing. It can be challenging to come up with something engaging from time to time.
More often than not, we overcomplicate our written content. We do this by getting lost in the technical side while feeling…
Social media is one of the most powerful tools a business can use in order to create brand awareness, generate more traffic, and engage with customers. It's been estimated that about 2/3 of American adults are on social media at least once a day .
However, many companies fail to get a higher…
Every business wants to serve its customers fully and ensure that they’re having the best experience possible.
Unfortunately, when it comes to websites such as Yelp or the Better Business Bureau, feedback tends to skew to the extremes. They rarely represent the average customer. Instead, we tend to hear from those who have had either…
There’s a lot of conflicting information out there about content marketing to customers. Years after the sector reached maturity, some insist that content is king. Others suggest it's dead while recommending dozens of ways to pivot.
So which is it?
The reality of the situation is that content is still critical to the success of…
As an entrepreneur, one of your goals from the inception of any new product or service should be to design and build on an outstanding image for your business. The way consumers think of a brand — and the emotions they associate with it — are heavily influenced by your visual identity.
By using elements…
It's no small thing to put together an effective mobile app launch strategy. From early on in your app’s development through the distinct phases of launch, acquisition, and retention, marketers should be prepared to adjust to challenges. The already-crowded app marketplace becomes more competitive with each passing day.
Start before your tech team even begins…
Today's businesses need to take to heart a few simple influencer marketing tips to stay relevant now and in the future.
The influencer marketing world has changed the way we buy things. Sixty-seven percent of marketers are using some form of influencer marketing to promote their brand. It’s all about…
Ever since its launch a few years ago, Instagram IGTV has instantly become a platform of choice for brands to connect with their audiences. It removes the limitations that other social media platforms have on the length of videos.
With IGTV, you can create long-form video content that is useful for your audience. But, you…
Creating a visual identity for startups can feel like an unwanted expense that shows up at the wrong time. As a rule, startup companies have to deal with a lot of planned and unforeseen costs. In the rush to bring a new product to market under budget, “visual identity” often gets relegated to the bottom…
