SEO is important in every modern field including healthcare. But that doesn’t mean it’s easy. Quite the opposite, in fact. The online healthcare industry can be brutal. Competition is fierce, and major healthcare providers like the Mayo Clinic, Johns Hopkins, or government organizations like the CDC typically win that coveted #1 spot in the SERPs. …

The inbound marketing formula is relatively easy to articulate for B2B and B2C non-ecommerce companies. However, defining a good inbound marketing strategy for ecommerce companies isn’t quite so easy. Would inbound marketing work for large ecommerce sites like Zappos, Newegg, and Target? How about niche ecommerce sites that only sell a few products to a…

Everyone and their mother is aware of the marketing concepts of “SEO” and “organic traffic.” These are terms that refer to optimizing the flow of certain kinds of traffic that come to websites from search engines. But what does search engine optimization actually mean? What is it that makes the organic traffic that comes from SEO…

Meta descriptions are like silly old Uncle Bob who gets ignored at Thanksgiving get-togethers. But did you know that Uncle Bob is actually a multi-millionaire looking for a decent niece or nephew to include in his will? Like Bob, meta descriptions are often ignored or duplicated on multiple pages by website page creators and editors…

Have you come across the term “growth marketing” and wondered what exactly it meant? You’re not alone. There is quite a bit of confusion in the marketing world about the term growth marketing and what it really entails.  We’re here to help clear up some of that confusion.  Consider this your growth marketing primer. Below is a…

If you are in business, you will have competitors for sure. In today’s world, no business idea can run on a monopoly track. Even if your product or idea is among the most unique in the world, you will still have to deal with competitors in some form or the other. Identifying who your competitors are…

Last quarter you shipped content, ran paid, maybe even landed a decent press mention… and somehow you’re still not showing up where buyers decide. You’re not in the top 3 for the category terms. You’re not the brand AI tools recommend. Your competitor’s “comparison page” is outranking your product page. And you’re getting the same…

A content-based objective is a KPI that relates to the content you use to promote your business. These benchmarks play a critical role in the creation, execution, and analysis of your larger content marketing strategy. Let’s run through what growth marketing goals are and why they’re important. From there, we’ll consider what these goals look like in…

We understand how daunting it can be to find the best influencers for your brand. That’s why we have created this list of top 100 digital marketing influencers to follow. You can check out our top marketing publications list for other influential people in marketing. However, this is a pretty detailed list of the best…

Organic traffic has always been unpredictable, especially when it comes from Google search. A single Google algorithm update can throw things off, and as in the case of Google’s Helpful Content Update, sometimes it can create entirely new marketing landscapes.  If you’ve seen a drop in organic traffic in the latest year or two and…