Everyone and their mother is aware of the marketing concepts of “SEO” and “organic traffic.” These are terms that refer to optimizing the flow of certain kinds of traffic that come to websites from search engines. But what does search engine optimization actually mean? What is it that makes the organic traffic that comes from SEO…

Have you come across the term “growth marketing” and wondered what exactly it meant? You’re not alone. There is quite a bit of confusion in the marketing world about the term growth marketing and what it really entails.  We’re here to help clear up some of that confusion.  Consider this your growth marketing primer. Below is a…

If you are in business, you will have competitors for sure. In today’s world, no business idea can run on a monopoly track. Even if your product or idea is among the most unique in the world, you will still have to deal with competitors in some form or the other. Identifying who your competitors are…

Last quarter you shipped content, ran paid, maybe even landed a decent press mention… and somehow you’re still not showing up where buyers decide. You’re not in the top 3 for the category terms. You’re not the brand AI tools recommend. Your competitor’s “comparison page” is outranking your product page. And you’re getting the same…

A content-based objective is a KPI that relates to the content you use to promote your business. These benchmarks play a critical role in the creation, execution, and analysis of your larger content marketing strategy. Let’s run through what growth marketing goals are and why they’re important. From there, we’ll consider what these goals look like in…

We understand how daunting it can be to find the best influencers for your brand. That’s why we have created this list of top 100 digital marketing influencers to follow. You can check out our top marketing publications list for other influential people in marketing. However, this is a pretty detailed list of the best…

Organic traffic has always been unpredictable, especially when it comes from Google search. A single Google algorithm update can throw things off, and as in the case of Google’s Helpful Content Update, sometimes it can create entirely new marketing landscapes.  If you’ve seen a drop in organic traffic in the latest year or two and…

As president of the leading growth marketing agency Relevance, I've had a front-row seat to watch the potential of artificial intelligence play out. It’s still a bit shocking how quickly AI tools have developed, and yet, here we are. We’re already at the point where they can positively transform daily workflows and boost productivity across all…

It takes a strong brand to stand out in the age of AI Overviews. As artificial intelligence soaks up search queries and provides general, amalgamated answers, only well-known brands with recognizable authority can continue to break through the artificial white noise. This is why I’ve been paying more and more attention to brand marketing. This…

Growth marketing is a universal approach to digital marketing and promotion. While effective, though, you want to tailor your growth marketing strategy to the specific industry you’re operating in. Case in point: Fintech.  If you’re a fintech company, you’re doing business in the competitive and ever-evolving financial technology sector, rife with competition and burdened by regulations.…