If you’re a business entrepreneur, here is a question for you: how much attention do you pay to the content meant for driving traffic to your website? If you have to think twice before answering this, then this post is for you.
With a massive variety of digital marketing techniques available, website owners often neglect the quality and type of content they have to produce every day. They believe relying on digital media, SEO techniques, social media marketing and offering good services can generate all the leads they need. This may be true. Indeed, you might end up boosting your site’s traffic, but it won’t give you the desired ranking on Google and other search engines. This is how important good content is.
When it comes to content marketing, always remember it’s not about the quantity but the quality of the content you produce that will lead to higher rankings. You cannot attract your audience with a stack of blog posts every hour, but a single relevant blog post can do far more to drive them to your site..
Read on below to find out quick tips on how you can bring up potential traffic to your site with just content marketing.
Build Quality Content
When we talk about quality content, we don’t mean hastily-written, irrelevant and untargeted blog posts. Instead, we mean epic content that is not only good to read but also stands you out against your competitors.
It’s content like this that sets the foundations for effective marketing and t driving potential traffic to your site. Follow these steps to create the quality content we’re talking about.
1. Use Relevant Keywords
Content is only useful when it is built around relevant keywords. Keywords play a major role in driving traffic to your site since almost every Google search – small or big happens with a keyword. Make a list of keywords that are highly relevant to the services you provide and create content that goes along with it. This also makes the content worthwhile and informative to the users, as people only prefer to read what’s important to them.
2. Organize Primary and Secondary Keywords Separately
Primary keywords are the ones that are highly searched for and most relevant to your business. Use tools like KeywordTool.io or Google Keyword Planner to find your primary keywords. You can use them in blog post titles, headings and sub-headings to drive more attention.
On the other hand, long-tail keywords or secondary keywords can be used in the body of the content in paragraphs, product descriptions or as it is in headings, so people would know you’re covering the topics they are searching for.
3. Research your Topic Ideas before Selecting Them
All good things start with an idea. Just like your content, you need a powerful idea to write about so more visitors are inclined to read your posts. You can use tools like Google Trends, Buzzsumo, or Quora to research topic ideas and see if they’ve not been used before.
4. Keep an Eye on your Competitors
As a digital marketing services company or a business website, you need to know the difference between uninformative content and content that will help you rank higher and pull in more traffic. The easiest way to do that is by researching existing content and what’s being done by your competitors. Compare them with your own material to see what they are doing differently and how can you get better to produce unique content.
5. Add Extraordinary Visuals
With the fast-paced world we live in, people hardly have time to read long form content pieces that sites put up. Sure, you can do lengthy content, but by adding a visual element to it, you’ll make the content more attractive and pleasant to read. According to a survey, 65% of the internet audience at large are visual learners and prefer to read texts that involve more images, diagrams, infographics or visual colors.
6. Guest Posting
Guest posting is a very effective strategy to help build your brand, promote your content and target traffic to your website through content marketing. Find sites that host guest posts, are related to your business and have a considerable fan following. Pitch them your idea and write a post that perfectly describes that idea. Make sure to add backlinks, SEO tactics, and relevant keywords too.
7. Survey your Audience before Writing
People belonging to different demographics and age groups have different preferences. Some like to read long informative content while others prefer brief, to-the-point infographics. Do a complete survey to find out what kind of content your audience wants to read. Use that information to build something unique.
8. Make Sure the Content is Easy to Read
Around 80% of people who visit websites only skim the content they see online. No one actually reads the entire thing!
To make sure people read your message, optimize the content’s readability so they don’t leave your website too soon. You can add visual effects such as images, videos or animations. Besides images, use bulleted lists rather than a plain four sentence paragraph, smart sentences and paragraphs that are to-the-point.
9. Write as if you’re in a Conversation with your Audience
People love reading content when they feel it’s addressed to them. Writing in a conversational tone lets you connect with your audience while also promoting your brand. When more people read your content, they are more likely to turn into potential leads.
How can you get more conversational?
- Write how you to talk to people
- Include real world scenarios and questions
- Ignore formal grammar rules
- Write content that is readable and understandable
With these tips, you are just a few steps away from turning your content into the real force behind generating more potential traffic and sales.