How Mobile Applications Use Your Location to Serve You Better

It has become very common for our social media apps and programs to not only know our location but to use it as another element of our social interactions and information sharing. Location is a helpful element that is used for anything from run tracking to connecting with people in your local area, to sharing cool locations with online friends. To assess your location, location-based apps primarily use GPS or Global Positioning Software. This system uses satellites in space to mark your exact location. Other ways that your location can be know might include cell signal and WiFi service. There are many ways that businesses and app creators have harnessed location tracking to improve their customer and user experiences.

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There are several different reasons to create a location-based app, and their uses fall under a few main categories. Large retail stores will make use of your location to help customers find their way to the closest location. This makes navigation a step further and provides users with another layer of ease, making it even easier to get shopping done with more efficiency and organization. A huge sector that has made enormous waves in providing location-based access includes services and businesses that provide what you want on demand. This includes transportation services like Uber and Lyft as well as contracted delivery programs like UberEats that deliver food from restaurants in your local area to your door. Both of these services fulfill a need for streamlined and efficient access to local resources.

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When people travel they have an even greater need for location-based information because they are new to the area. Travel apps will tell you about accommodations and services in a specified area. Another large segment of location-based apps is in fitness tracking. These apps show your route, distance, and location along with many other statistics, and often combine this with a social element. Apps like Strava connect users to a community of people with similar interests in the same area.

Location-based apps have even become popular in the gaming sphere with the rise of the phone game Pokémon Go. The location specifics in this game became an important and central element in its rise in popularity. It provided a new group of people with access to a community of similar interests and was yet another example of the interest in finding friends in the local area.

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Location can either be a more central part of an app or an added bonus, but it is an element of social sharing that people have integrated into their lives and expectations. One of the main concerns with location-based apps is in safety. It is crucial to spend plenty of time ensuring the safety of the users’ personal data so that they can feel comfortable interacting with the app and its location services. Always be sure to think broadly and ensure that the app’s security features align with the privacy and safety policies of all of the locales and countries you plan on expanding the app into.

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