Customer loyalty can significantly differentiate one brand from others. For a digital business, this will mean that you need to create a positive customer experience in order for your brand to have a powerful impact that can elicit loyalty and return visits.
For a digital business, customer experience will ultimately translate to your digital brand. Good UX will keep users coming back, especially if your website is useful and is a pleasure to use. Content-rich, meaningfully-designed sites always provide a good value to your customers, keeping them engaged and returning for more. The inverse is also true: a terrible user experience will leave a bad taste, and customers will shun your site and even your brand.
Here are 5 things that you can keep in mind when building, designing and marketing your site. These will help you to improve the overall user experience, thus ensuring better engagement and positive brand recall.
Site speed matters a lot in ensuring a positive user experience. A typical web user expects a site to load in 2 seconds or less; otherwise, he or she is highly likely to leave.
Here are a few ways that you help you reduce your website loading time:
It is very important that you choose a reliable webhost that does not bog down with load. A good hosting provider and a content delivery network can help to improve the overall reliability of the site.
In a study published by Billy Hoffman for Moz, it was stated that sites with faster backend infrastructure receive a higher rank from Google. Such infrastructure includes web servers, database servers, and the network topography. Some ways you can improve site reliability:
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Responsive web design requires some early stage planning, but the reward is a flexible, beautiful site that works as well on a smartphone as on a desktop and provides a seamless experience to the user. Website builders like MotoCMS offer a variety of ready-to-use, responsive templates that you can easily choose to build your site.
Responsive design is Google’s preferred design. This relies on shuffling elements around the page dynamically and uses the same HTML across all devices thereby providing a usable experience regardless of device and screen size.
Navigation is one of the essentials of a user-friendly site. Before a site design is finalized, it is important to plan a hierarchy so that all the pages can be accessed easily by both the search engines and a human user. Some of the ways through which you can ease out the navigation:
Content has been rightly referred to as the king of web. It is called the currency of the web, and you need to ensure that the content on your site is accessible by search engine bots. Many times, developers use some fancy pieces of code that hide content from web crawlers. This can result in serious damage to the online visibility of the site and the user experience gets hampered.
Here are some tips to make your content easy to access, read and share:
Offering a positive user experience is essential to the success of your brand and business. Remember, the first impression is the last impression.
Do you know about any other specific guidelines that one must follow to improve the site design and user experience optimization? Please share with me in the comments below.
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