Volkwagen to Change Logo for First Time in Six Years The electric car era is upon us and Volkswagen is injecting some innovation into their marketing strategy to prepare for it. The German car company announced that they would be tweaking their logo for the first time since 2012, just in time for the brand’s…

Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second by 2021. It's clear that if your brand doesn't start incorporating video in some way, you'll be left behind. Let's…

No one can deny that ecommerce is where the future of business is at right now. Ecommerce is fueled and propelled by the success of giants like Amazon and even relatively new players such as Warby Parker. Along with the relative ease and low cost it takes to set up shop, it’s no surprise that more…

Adidas Takes Personalization to New Heights with 'Here to Create Legend' To celebrate a 30 year partnership with Boston Marathon, Adidas will create 30,000 videos for anticipated 2018 Boston Marathon runners. This monumental task is part of Adidas’ ‘Here to Create Legend’ campaign that is, in part, a tribute to the victims of the 2013…

Consumers "spring into Target" Google and Target joined forces for a voice-activated coupon on Google Assistant. According to Adweek, this coupon is a $15 dollar offer for purchases made on Google Express via Google Assistant. Consumers could activate the coupon by saying or typing “spring into Target” via the Google Assistant itself or the Google…

Introduction Even though it’s been two weeks since the sun set on the 10th annual Intelligent Content Conference, the sage words shared by the conference’s exceptional speakers and workshoppers still resonate. Their insights and stories struck a chord with attendees desperate for a content reinvention and in the grand scheme of content marketing, their advice…

...Accenture Adds Market Leading Talent In a press release, management consulting company Accenture announced that it would be acquiring Meredith Xcelerated Marketing, a content agency focused on integrated marketing, creative execution and direct-to-consumer marketing. This acquisition represents a tidal shift in the way Accenture conducts its content marketing strategy. By utilizing MXM’s content creation…

The AMA Celebrates Marketing Greatness The American Marketing Association of New York announced yesterday that Lee Clow, Seth Godin, and Esther Lee will be inducted into its Marketing Hall of Fame. The three new members will join an impressive roster of talented experts whose contributions to the marketing industry have been both innovative…

The use of influencer marketing is increasing in the world of digital marketing. Many companies are now using or showing interest in this form of marketing. Companies are also ready to increase their budgets for influencer marketing. According to a Linqia survey, during 2017 as much as 86% of marketers used influencer marketing. Out of these…