This time of year, our inboxes are flooded with many digital marketing prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more than usual.
After reading more than a dozen of…
The ecommerce industry generates nearly $2 trillion in yearly sales, as per Hosting Facts. If you wish to get in on the action, you need to start your own online business – one that puts your experience and knowledge to good use. A lot of digital entrepreneurs have found success in creating and selling digital…
In a move that will further elevate and expand MSP-C’s impressive list of credits and clients, the Minneapolis based content marketing agency has named 2017 Content Council Rising Star Award winner Erin Madsen as their new Vice President of Content. Erin Madsen previously worked for MSP-C as their director of content where she, and her…
Instagram has been used by its fans to post selfies, kittens, and food for almost eight years.
But:
Those days are far behind us.
Instagram has developed as a valuable social media platform for marketing:
The community has grown to more than 700 million users.
7% of U.S. companies use it for promoting their brands.
Around…
As we have been observing trends for a while, technology has an uncanny habit of creating new paradigms that potentially change the rules with which we engage with the world order. Social media is one such trend that has emerged as a powerful way of communication and engagement. The widespread reach and effective penetration of…
With a market that’s expected to reach $5 billion to $10 billion by 2020, the ambassador economy is officially here. It’s no surprise, considering that influencers have an incredible social reach few marketers can match. While plenty of brands recognize this, they often overlook an important challenge — creating a strategy for their ambassadors to…
In a controversial move that counters Facebook CEO Mark Zuckerberg’s stance on pre-roll ads, Facebook will join the ranks of Hulu and Youtube and begin testing them at the beginning of videos. Previously, Facebook has only experimented with mid-roll ads but with the company’s advertising growth, soaring costs, and the inception of the ‘Watch’ video…
According to Forbes, freelancers made up 35% of the entire United States workforce in 2016. This number is expected to increase in 2018, eventually reaching 50% by 2020. Nearly every industry is being dramatically reshaped by the influence of freelance workers. This is especially true for positions that handle content marketing and promotion. Because content…
In his latest post for Relevance, Chad Pollitt predicted that Blockchain would have a significant impact on paid media going into 2018 and by the way the cryptocurrency associated system is developing, it looks like his predictions might come to fruition. The marketing industry is developing fast and blockchain has the potential to be a…
Content creators come up with innovative ways to create a great content marketing strategy as well as a content mix that contributes to the success of any organization. At the end of the day, consumers are only pulled towards valuable and attractive content. The aim of this article is to discover less well-known tools that…
Social media is all about raising brand awareness, fostering customer loyalty, and extending online reach. Unfortunately, none of these would work without trust, which is earned through different strategies.
As far as trust-building goes, constantly sharing content — regardless of their being highly relevant or top-notch in terms of quality — can only get you so…
These are the days when startups are discerning more than ever the prominence and efficacy of an impeccable content marketing strategy. Entrepreneurs are investing the best of their efforts in feeding this ‘content marketing’ beast today so that it could safeguard and escalate their business needs tomorrow.
However, commencing a content marketing program straight from scratch…