At this stage of the game, companies understands the value of investing in organic traffic to their web assets. Unfortunately while a non negotiable strategy, SEO continues to be one of the most misunderstood marketing channels in the business and therefore routinely outsourced without a clear understanding of the WHY
In this article let's examine the…
Proper search engine optimization (SEO) is of vital importance for any successful online business. Whether you’re offering products, services, information, opinions, or any other valuable content, you need to be on top of current SEO trends.
Having some simple business sense is a good step in the right direction: you’ll need to know who your target…
If you are the owner of an internet platform of some kind, say a blog, a review site, a news outlet, or an industry publication to name a few, the dictate of content marketing would state that in order to:
Improve your domain authority
Improve your keyword ranking
Improve your lead generation
…
Did you know that more than 130 trillion web pages have been indexed by Google? You don’t see most of them because they aren’t properly optimized. The competition is so fierce that if you don’t have a search engine optimization (SEO) plan in place, your site will get buried in the back of the search…
Ever since search engines rose to prominence in the marketing world, the battle between SEO and website user experience (UX) has been raging, each championing their own priorities for web design. For website owners, taking into account the guidelines for search engine optimization and the best practices for a positive user experience can feel like…
At some point or another every website owner must decide what route they wish to take when rolling out their new or conversion domain strategy. There are two options to consider:
Use multiple ccTLDs, or
Group all international versions of a domain into one single domain
In terms of how these options can affect…
A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful keywords, and successful keywords AND conversions.
Ranking for chemical-free sunscreen,
Is not the same as ranking for chemical free…
Natural positioning is the level you reach from simply maintaining content on your website. However natural positioning is difficult to succeed with on its own, so many people look for tricks to increase their ranking beyond what their site is capable of. This article will discuss ways you can improve your SEO position with content.
Google…
Content marketing is often thought of as a comprehensive service; one business writes the content, buys media space, and provides SEO optimization. When we stop and think realistically, though, can one company really do all that? In many cases, it’s just not possible, though a great number of content marketing firms represent their services as…
While the term “keyword research” has been made popular by the SEO community, identifying and building a keyword-based content strategy is imperative across all digital marketing & communication. To explain this, let’s take a look at what does the word “keywords” really mean and why researching them should be so important to anybody with a…
As I shared in Why a free SEO tool junkie finally joined the paid club, we survived for years without a paid membership to any tool, but finally bought the SEMrush membership after landing a very prestigious client who needed what I can only describe as a 360 degree view of the marketing ecosystem.
We were…
Have you not come across people advising you to use the right keywords to get better results? It is certain you have because it is widely believed that search engine traffic can be significantly escalated with the use of proper keywords. You may have also seen that a huge chunk of the traffic you get…