Did you know PDF files can also generate traffic for your website?  When optimized for search engines, the documents you upload can be just as interesting for crawlers as they are for your audience. Regardless of the type of documents you upload (presentations, guidelines, reports, eBooks, whitepapers, and more), there is a chance they can…

SEO is the backbone of digital marketing and involves a series of steps that must be done with a great degree of perfection to achieve the desired results. While the overall SEO campaign is a highly creative and exciting process, some elements can be so boring that they can make team members balk. The fact…

The December 2018 ‘WhopperDetour’ campaign of Burger King got insanely famous as it allowed its app-users to buy a whopper for just a penny as long as they were in the vicinity (600m) of a McDonald’s outlet. The campaign went on to become one of the most classic examples of geofencing and hyperlocal marketing. Even though digital…

Linking building is a tried and tested practice used over the years to improve the search rank of new and established sites alike. While there are a bevy of more modern SEO strategies that have evolved since its inception, link building remains as relevant today as it ever was in the past. Here is a quick…

Pitching other websites to link to your site can be tough. Your site must be truly unique and exceptionally good to be able to convince other site owners to consent to your request. However, most people are unaware that there is an easier way to link building. You can do it with Google Alerts. Surprised? Don’t be…

The social media landscape is becoming increasingly competitive. Small businesses and startups alike can struggle to fend off the might of wealthy and established rivals - which is why it’s vital to invest wisely in time and resources alike.  Luckily, social media marketing can benefit marketers who are willing to work smarter in order to…

In the online world, SEO matters. A lot. Talk of SEO tools, SEMrush and Ahrefs rule the roost. Powerful, resourceful, and packed with features, these tools can truly put you in a powerful position online. No guessing game. You know what your keywords are and how they are performing. Who wins the battle of SEMrush…

Panda, Penguin, Hummingbird. Do these names ring a bell? If yes, then you are a person fairly updated on what’s happening on the SEO front. Keeping pace with Google algorithm updates have now become a way of life for digital marketers. Every time a new update is announced, they get down to restructuring websites for clients…

Loss of keywords and data is a common mishap that often happens during website development processes but it is important to realize that all is not lost all the time. Recovery can happen in most cases if you follow specific methods and use the recommended advanced recovery tools and methodologies. If the keywords that are driving…

The COVID-19 crisis has affected nearly every business across diverse sectors. While some have barely managed to keep their head above the water, many have sunk to such depths where resurrection looks nearly impossible even as the coronavirus continues its relentless spread. With conventional stores and outlets out of bounds for consumers and even the ones…

If you are either preparing to launch a new website or if you have already launched, there are quite a few important steps that you can take in order to proactively boost your SEO performance from day one (and earlier, in some cases). Take a look below at a few of the ways that you…

Is there are word count system that can be leveraged to gain high ranking on search engines? Does SEO take into account the length of an article? Is there a connection between word count and SEO at all or is it a myth? Let’s find out. Content marketers and writers do have to confront this puzzle…