Every company’s goal is to increase its customer base. The question is, how does it intend to get this done if no attempt is made to attract customers?
As we all know, the world is evolving in the area of technology and branding. Every company needs to upgrade and re-organize itself consistently if it intends to attract loyal customers.[bctt tweet=”Content marketing is a great positive relief, giving businesses a leeway to establish a daunting online presence.” username=”relevance”]
It also helps generate leads and creates a willingness in the hearts of your target audience.
Content marketing is one of the most effective ways to secure major contributors to the sales funnel of your business.
With an excellent content marketing strategy in place you can:
- Secure the trust of your target audience
- Lead them to decide on doing business with you repeatedly
Would you love to learn the secrets of content marketing and how significant it is in boosting your brand awareness? This article will show you the top 10 content marketing Dos and Don’ts.
What is Content Marketing?
Content marketing is simply a marketing strategy through which businesses ‘sell’ themselves to the public. This draws us to the ‘object’ of the business. If you can positively answer the questions:
- Why is a business established?
- What audience the business aims to reach?
Then viable content marketing strategies can be devised to satisfy your audience.[bctt tweet=”Content marketing entails attracting your target audience, establishing trust and loyalty on a sustainable basis.” username=”relevance”]
It is a means of disseminating valuable information about your products or services to customers. This will increase their needs over an extensive period.
Teleporting us back into history, content writing has been a driving mechanism for brand promotion. It is a means of creating a clear mental vision about a product or service in your customers’ minds. The essence is to create a lasting relationship with them.
Michelin, the second largest tire manufacturer in the world, utilized content marketing to gain the approval of the public. At the dawn of the 20th century, Michelin came up with the ‘Michelin Guide.’ This was intended to provide valuable information to drivers and car owners on how to maintain their vehicles.
Michelin distributed 35,000 copies of the first edition of the ‘Michelin Guide’ for free. However, this strategic act brought them to the spotlight of content branding. This way, Michelin not only attracted its audience but also gave them something valuable and informational. Upon the event that this information was tested and trusted, ‘bam!’ they got customers for life.
Procter & Gamble again brings a clear picture of content marketing to mind. In the year 1993, P & G employed the use of radio drama series to promote a detergent known as Oxydol. They aimed to attract older women as customers. They connected well with them through the radio program and secured their loyalty.
Content marketing remains one of the most effective marketing strategies. Many big businesses employed this strategy and reaped its benefits such as American Express, Domino’s, Cisco, and so on.
Why is Content Marketing Important?
Today, a lot of companies making waves in the market scene been able to infuse lifestyle into their content. At their drawing table, they lay out a map, using statistics and data generated from their target audience to bring in customers.
Following this, several content marketing strategies have been harnessed by businesses to improve their brand awareness in the world of business.
Do we need to say more? Content marketing is a promising ticket to:
- secure a wider customer base
- generate leads and brand reputation
- increase sales
- secure brand loyalty
However, the content must be smart, awe-inspiring, and captivating. Such content must also have some creativity, style and finesse to it if the interest of customers would be sustained at all.
Below is a highlight of the importance of content marketing…
- Brand visibility
- Traffic generation to the company’s website
- An indomitable online presence.
- Your business could be the one-stop-shop for products and services, just like Amazon, Jumia, and the likes.
- Product irresistibility through persuasive content.
- Make your business rank well on search engine results with great search engine optimization (SEO).
Map out a strategy for your content marketing by understanding the dos and don’ts of content marketing. Here you go…
10 Content Marketing Do’s and Don’ts
1. Map out the big picture
Of course, every goal should be met with a vision. If you look forward to having your company become the largest service provider of a product, you must take time to plan.
What are the keywords you need to include in your content that will catch the eye of your target audience? How valuable is your content? If you can positively answer these, you are well on your way to the promised land.
2. Pool Talents to Fit into Your Big Picture
For every puzzle to snuggly fit into the big picture, there must be an excellent team of brains. Your human resource management must be top-notch. Also, employing bright minds who are tech-savvy and creative are the best hands for the job.
3. Employ the best hands to handle Social Media Platforms
Since e-commerce thrives on social media platforms, you can take advantage of it. This will help disseminate the company’s message in a very interesting form. Using infographics, animations, storytelling, free Guides, engaging online communities are credible means of content marketing.
4. Make your customers a priority
By this, we mean that you should never make content marketing about you alone. The interest of your target audience should be at heart. Their satisfaction should be a reflection of your success.
5. Do not turn a blind eye to your published content
Every business should have good content tracking and management mechanism. Since ideas evolve, new developments may erode previous content you have published. Hence, there is a need to keep updating information.
6. Get reviews from your content
Getting reviews is instrumental in tracking a company’s progress. You can get this from blogs and your social media pages. This would help you know which areas require improvement.
7. Strive for quality
As much as you want to give out content like everyone else, the driving passion should be quality and not quantity.
8. Accompany your content with PPC
Many successful businesses include PPC in their content marketing campaign. PPC enables the content created to show up on large search engines like Google quickly.
9. Don’t use the wrong platforms
It is always advisable to use cost-effective tools for content marketing. Email and social media optimization are sure means of connecting with larger communities.
10. Understudy successful businesses
Check out how successful businesses created a loud brand presence. While all methods might not necessarily be the right one for you, you can learn from their successes and avoid pitfalls.
Content marketing is only a piece of the puzzle to building an empire for your business. While it may be a small piece of the big picture, it is an indispensable feature. These dos and don’ts will help you get started on a successful marketing campaign.