Genevieve Dietz, Author at Relevance

25 Marketing Thought Leaders You Should Pay Attention To

Content StrategyApril 20, 2018463Views 0Likes 0Comments

Introduction As content marketers, we are all more or less familiar with the term ‘content disruptors’. In short, content disruptors have, for better or for worse, turned traditional content conventions on their head. Trends and technologies deemed disruptive by the industry have played a major role in propelling content into the future but, respectfully, they have…

Adidas Will Create 30,000 Unique Videos for Boston Marathon Runners

RelevanceApril 9, 2018258Views 0Likes 0Comments

Adidas Takes Personalization to New Heights with 'Here to Create Legend' To celebrate a 30 year partnership with Boston Marathon, Adidas will create 30,000 videos for anticipated 2018 Boston Marathon runners. This monumental task is part of Adidas’ ‘Here to Create Legend’ campaign that is, in part, a tribute to the victims of the 2013…

Non-Obvious Content Marketing: Highlights from Andy Crestodina’s ICC Keynote

RelevanceApril 6, 2018266Views 0Likes 0Comments

Introduction Even though it’s been two weeks since the sun set on the 10th annual Intelligent Content Conference, the sage words shared by the conference’s exceptional speakers and workshoppers still resonate. Their insights and stories struck a chord with attendees desperate for a content reinvention and in the grand scheme of content marketing, their advice…

Meet the New 2018 Marketing Hall of Fame Inductees

RelevanceApril 4, 2018275Views 0Likes 0Comments

The AMA Celebrates Marketing Greatness The American Marketing Association of New York announced yesterday that Lee Clow, Seth Godin, and Esther Lee will be inducted into its Marketing Hall of Fame. The three new members will join an impressive roster of talented experts whose contributions to the marketing industry have been both innovative…

8 Brands Taking a Slice Out of Pi Day

RelevanceMarch 14, 2018369Views 0Likes 0Comments

Brands Gear Up for Pi Day Congress first recognized Pi Day in 2009. Since then, brands everywhere have found ways to make the most out of this mathematical holiday. Pizza places and pie shops are, naturally, reaping in the benefits of this unofficial holiday but hundreds of other organizations and influencers have taken…

Emirates Vacations Launches Chatbot Display Ads

MiscellaneousMarch 5, 2018279Views 0Likes 0Comments

Travel Marketing Reinvented Emirates Vacations, in partnership with AI-powered travel recommendation engine WayBlazer, has launched a revolutionary new advertising campaign that combines the best of AI chatbot technology and in-page display ads. This new campaign personalizes the vacation planning process from start to finish by handing off the reins to a cutting edge chatbot.…

Adsense Auto Ads Use Machine Learning to Bring Time Saving Solutions to Publishers

MiscellaneousFebruary 22, 2018229Views 0Likes 0Comments

Improving Optimization For publishers looking to up their optimization, Google’s Adsense auto ads will give them something to get excited over. Google’s Adsense Auto Ads were launched in a limited beta last September and are now available for everyone. Adsense Auto Ads will use machine learning to make monetization and placement decisions on behalf…

Walmart’s Store No. 8 Acquires VR Startup Spatialand

MiscellaneousFebruary 7, 2018270Views 0Likes 0Comments

Store No. 8 Expands their Talent Pool Walmart-owned innovation hub, Store No. 8 announced in a recent blog post that they have acquired Spatialand, a virtual reality startup and content studio. This acquisition will not only give Store. 8 the opportunity to develop advanced VR commerce experiences for the Walmart brand, it will…

Jay Baer and Convince and Convert Team up with Uberflip to Produce Conex: The Content Experience

RelevanceJanuary 26, 2018319Views 0Likes 0Comments

Event Details Dates: August 20-22, 2018 Location: Royal Conservatory of Music; Toronto, Canada Official Accommodation: Marriott Bloor-Yorkville; 90 Bloor St E, Toronto, ON M4W 1A7 Register Today A New Partnership New York Times bestselling author Jay Baer will co-produce the third annual, and recently renamed, Conex: The Content Experience ; a Toronto based digital marketing event created by Uberflip co-founder…

How Instagram’s New Features Will Impact Content Marketing Strategies

Content Strategy, RelevanceDecember 28, 2017336Views 0Likes 0Comments

A Photo Sharing Empire With over 800 million active users, Instagram continues to thrive as the world’s top photo-based social network. Like a major artery, Instagram has served as a carrier of new ideas and innovation; pumping inspiration into brands, publishers, and influencers worldwide. With the rise of Snapchat and other photo sharing sites, the Instagram…

Erin Madsen, Content Director for Content Marketing Agency MSP-C, Elevated to VP Status

RelevanceDecember 13, 2017259Views 0Likes 0Comments

In a move that will further elevate and expand MSP-C’s impressive list of credits and clients, the Minneapolis based content marketing agency has named 2017 Content Council Rising Star Award winner Erin Madsen as their new Vice President of Content. Erin Madsen previously worked for MSP-C as their director of content where she, and her…

The Impact of Google Pigeon on Local Search Results

SEODecember 11, 2017291Views 0Likes 0Comments

Back in July 2014, Google launched a new algorithm update, dubbed the Pigeon update, as a way to reward local small businesses that had big organic presences with more visibility in traditional searches. In order to give a substantive boost to those small ‘mom and pop’ shops we all know and love, Google enhanced Search…

Genevieve Dietz