As I shared in Why a free SEO tool junkie finally joined the paid club, we survived for years without a paid membership to any tool, but finally bought the SEMrush membership after landing a very prestigious client who needed what I can only describe as a 360 degree view of the marketing ecosystem.
We were…
Content Marketing World 2019 is nearly here and the excitement levels among content marketers and everyone associated with content marketing and management is going skywards. The event is choc-a-bloc with sessions which often leaves participants in a dilemma as to which one to choose. We have tried to make things easier for you so that…
It won’t help your cause if you write a press release just because you want to submit one. Ask yourself if you have something interesting to share with your readers. Is the release newsworthy and attention-grabbing? Once you have these aspects covered, the other important thing is to create a compelling and reader-friendly news release.…
Businesses need email marketing software so that they can plan and manage their marketing campaigns better. These services are beneficial as they have features like email builders, email scheduling, and automation tools that let you streamline operations. Besides, they can also offer reports and useful analytics to marketers so that the latter can tweak their…
Imagine having the most relevant content on your website for each visitor being considered and offered in real time. That is relevancy on a whole new level. It is the type of relevancy promised by BrightInfo, which has been getting more and more attention as of late.
Imagine an increase of 230% in your leads.
Regardless of…
Ian Cleary is a leading digital and content marketing expert, credited with having helped many organizations make the best use of advanced marketing technologies and tools to achieve their goals in the quickest possible time. The founder of RazorSocial, a reputable provider of digital and social marketing services, Ian has unrivaled experience in providing high…
Liz Mckenzie, the head of PR and Communications at Canva, Sydney is an expert storyteller with a knack for turning out boring jargons and speeches associated with the corporate world into something interesting and exciting. That’s why her speeches always have an eager and enthusiastic audience. Liz is forever looking at ways to make her…
. Nobody says, “Let me tell you about this perfectly adequate experience I had last night.”. Whether they talking about business and advertising or cookies and cake. People don’t talk about good; they talk about different. That difference - the thing of yours that people remember and share - is your talk trigger.
After all, same…
One of the most sought after speakers and influencers in Martech, Mr. Randy Wootton was earlier the CEO at predictive marketing platform Rocket Fuel, where he was instrumental in re-positioning the company as an AI-driven SaaS platform before it was sold it to Sizmek. Before that, Mr. Wootton held senior positions at companies including Microsoft…
INTRODUCTION:
Andy Crestodina is a globally recognized content marketing expert, author, entrepreneur, and adjunct professor. He is the co-founder and Strategic Director of Orbit Media, an award winning 38-person web design company in Chicago.
Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker…
Amber Erickson Gabbey is a content marketer, strategist, and a master storyteller as well, with a knack for providing high-value information specific to the needs of the audience being addressed. Amber is also extremely effective in areas such as project management, campaign development, and strategic thinking.
As the sole editor and writer for Epsilon, she was…
Bethany Chambers, director of audience engagement at North Coast Media, is an expert in editorial, marketing, and the media business. She learned the ropes of new product development, creating content strategy and building strong client relationships quickly.
Chambers has also worked as a reporter and has covered a diverse range of subjects including telecom, health care,…
