Search engine optimization (SEO) is one of the most important tools businesses should utilize in our modern world. SEO-friendly webpages are more likely to be clicked on in a Google search because they contain keywords. Keywords are what search engines use to produce results. If you want your business to pop up on the first…
Whether you've been in business for long or you're just starting, you need to devise creative marketing strategies, like launching a marketing campaign to promote your brand and stand out from the crowd. There is no better way to grow and scale your business than by doing intensive marketing.
However, it is not easy to…
Technology continues to make marketing easier and better for businesses. Entrepreneurs and marketers can now reach out to their target audience on various platforms through marketing videos.
But don't just jump into making marketing videos without doing any research first. Your videos will be more successful if you first determine the types of marketing videos…
Ahrefs is one of the most popular SEO tools that marketers and developers love to use. The software suite has everything that marketers require for link building, doing keyword research, running a site audit, doing competitor analysis, and rank tracking. Ahrefs was clearly developed to meet the requirements of marketing professionals.
In the early days of…
Google has announced that it is launching its popular paid streaming subscription YouTube Premium and the in-demand YouTube Music Premium in more countries. YouTube Premium will now be available in 25 countries while YouTube Music Premium can be enjoyed in 21 global markets when the services are made available.
YouTube Premium was launched in June as…
In 2017, a proposal to remove CEO of Facebook, Mark Zuckerberg as the chairman was defeated but this Wednesday, a similar proposal found support among leading Facebook shareholders. Four major U.S. public funds that hold shares in Facebook Inc. supported the move to remove Zuckerberg as chairman. They said that many larger asset managers are…
LinkedIn, the globally-acclaimed platform for the working class and professionals, is all set to acquire Glint, a reputed employee engagement platform. The social network which has over 600 million users, and is now under the Microsoft wing, has signed an agreement for the acquisition as a part of their expansion program. Glint, a Redwood City,…
Marketo, Inc. has made a major announcement. The marketing planning, engagement, and attribution software company has been named the ‘Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management’ for the seventh consecutive year. In a press statement released today, the company says it was positioned furthest to the right on the completeness of…
Lithium, the social media community software that purchased Klout in 2014, announced that it will shut down the site on May 25, 2018, a date which coincides with the launch of the EU’s General Data Protection Regulation (GDPR).
Reputation is everything
Klout, a social media reputation platform, is a red flag under the GDPR, as the…
inbound.org Will Transition to Growth Hub
Today, inbound.org co-founder Dharmesh Shah announced that the site would be retired. Since 2012, inbound.org has been one of the marketing world’s foremost networking communities.
Founded by Moz creator Rand Fishkin and Hubspot founder Dharmesh Shah, inbound.org was a platform where marketing professionals and enthusiasts could come together…
Volkwagen to Change Logo for First Time in Six Years
The electric car era is upon us and Volkswagen is injecting some innovation into their marketing strategy to prepare for it. The German car company announced that they would be tweaking their logo for the first time since 2012, just in time for the brand’s…
Mercedes-Benz Highlights Vehicles with VR
Mercedes-Benz challenges the limits of CG and VR collaborative technology by utilizing VR software Nu Design with Atom View technology in their new campaign for the Masters.
The campaign consists of six hyper stylized 30-second ads that showcase the brand’s fleet of luxury vehicles. The campaign is an exercise…
