Content Strategy Archives - Page 21 of 23

Skip to content Skip to sidebar Skip to footer

Work with Relevance

9 Steps to Creating a Successful Content Marketing Strategy

Content StrategySeptember 12, 2017447Views 0Likes 0Comments

Content marketing is nothing without a content marketing strategy. Content marketing strategies are critical to have in hand before you commit to a social media platform, engage in email marketing, develop interactive content, hire marketers, or even just conduct a brainstorming session for content ideas. You can have the most interesting, thought-provoking piece of interactive content…

Content Marketing and Legal Issues: Avoiding Copyright Problems

Content Strategy, RelevanceSeptember 6, 2017298Views 0Likes 0Comments

I have always been very cautious when it comes to copyrights and trademarks. I have been an author all of my adult life and I have spent a lot of that time as a freelance writer and content creator as well. This has helped me to gain a great deal of respect for original work.…

Is Social Selling Right for Your Business?

Content Strategy, RelevanceSeptember 5, 2017256Views 0Likes 0Comments

By now you’ve likely heard about social selling—an emerging technique for driving sales and building powerful relationships with prospects and customers alike. But unless you’ve actually engaged in social selling already, you may be unclear on exactly what it is, and how it could be implemented to help improve the way that you do business…

5 Content Types Every Small Business Should Be Using

Content StrategySeptember 4, 2017497Views 0Likes 0Comments

When it comes to content marketing, the majority of small businesses (and even large ones) start with creating a simple content marketing plan based on collecting long-tail keywords. The reason they do this comes from the belief that quality content costs a fortune and small businesses can't afford it. As a result, they frequently miss…

4 Tips on Outsourcing Content Marketing

Content StrategyAugust 21, 2017208Views 0Likes 0Comments

As you probably know by now, outsourcing is one of the most efficient growth hacking methods out there. Because the digital market is continuously growing and new young talents are popping up everywhere on the globe, remote employment is the rising trend, which can significantly contribute to the business. However, when it comes to outsourcing…

Nine Best Content Curation Tools Marketers Need Now

Content Strategy, RelevanceAugust 14, 2017350Views 0Likes 0Comments

Social media is the cradle of unique and trending content. The challenge of finding content relevant to your cause is genuine thanks to the millions of accounts on each platform. Information keeps pouring in from all directions. Looking for particular content that you need can be a time-consuming affair if you are looking towards winnowing…

The B2B Marketer’s Guide to User-Generated Content

Content StrategyAugust 2, 2017355Views 0Likes 0Comments

In today’s crowded content landscape, it has become increasingly important for marketers to uncover creative ways to grab – and keep – a prospect’s and a customer’s attention. More than ever before, customers don’t want to feel like they are being sold to. Instead, they want valuable pieces of content that will enrich or improve…

Why You Shouldn’t Outsource Content Creation To A 3rd Party

Content StrategyJuly 21, 2017270Views 0Likes 0Comments

Whether you do content marketing for one company or you have a marketing agency that works on the behalf of several, one thing is clear: content creation is expensive. And with all the talented freelance writers in the world, the temptation might be to outsource content to a third-party company. These companies are sometimes called…

Improving Content Conversion with Dynamic Content

Content StrategyJuly 20, 2017311Views 0Likes 0Comments

If you’re big into email marketing, you probably already know about Dynamic Content. But for those who haven’t discovered it as yet, it’s an email marketing tool you can use to put different copy points in your email campaigns, specifically targeting different targets based on what you know about them. Examples? Sending gender specific emails…

Swipe Right: How Brands Are Using Tinder for Marketing

Content Strategy, Growth MarketingJuly 17, 2017467Views 0Likes 0Comments

When people think about Tinder, they tend to think about unsolicited dirty photos and bad chat-up lines. They don’t often think about marketing. But marketers are notorious for finding ways to adapt to new media. Just look at Snapchat, which was once considered off-limits for marketers and is now awash with paid advertisements, branded accounts,…

Mobile App Design: Tips for an Effective Content Strategy

Content StrategyJuly 13, 2017378Views 0Likes 0Comments

Over the last decade, many corporations have made huge investments in mobile experience for their users. They have, however, paid less attention to content. In fact, they have not successfully implemented a content management strategy to give them a competitive advantage over their peers. Companies that neglect content strategy and maintenance find it very difficult…

Native Marketing/Advertising Decoded

Content Strategy, RelevanceJune 27, 2017303Views 0Likes 0Comments

Okay, you’ve heard about it, you’ve read about it, but you may be confused as to what it actually is. You’re not alone. One survey recently taken estimated that close to 50% of marketing professionals didn’t have a clue about what native marketing actually is. And if truth be told, odds are that half of…