The importance of making sure you select the right digital marketing tools can hardly be overstated. While there's nothing that beats a powerful marketing strategy and a top-notch creative team, choosing the best technology stack for your business can make a huge difference when building an online presence. The market is chock-full of digital marketing tools,…

Being on video can be scary. I won't sugarcoat it. We've all seen the data. People fear public speaking more than death. Combine public speaking with all the new considerations and pressures of presenting in virtual environments — from adjusting microphones, lighting, and camera framing to selecting the perfect virtual background — and it’s not surprising…

Marketing moves fast. While trying to rock this year’s campaigns, you have to think about what next year’s should look like. What will 2020 be all about? In a phrase, media relations. Given that 46% of Americans don’t trust the press, 2020 will be a time for you to re-evaluate your media relations and make sure…

Odds are that your company already has a team of people focusing on delivering effective, up to date marketing campaigns, to your client base and potential future clients. However, just how much do you actually know about the effects that your marketing has on these groups? When it comes down to it, what kinds of…