Having a great content idea is the essential first step for making it in a content marketing, however, it’s just a first step on a journey of a thousand miles. You also need talent, means and an idea on how to produce it, as well as all the right content marketing tools and mechanisms. Then,…
Creating a viral content can seem overwhelming for a complete newbie, but it is possible. We can define viral content as a piece of material that manages to get a lot of attention in a quick time. As a publisher, you have an opportunity to get a lot of eyeballs from your targeted audience and…
You could point out that 88% of online shoppers take reviews into consideration for their purchase decisions. Or that 85% of consumers find visual user-generated content (UGC) more influential than brand photos or videos. Whichever of the litany of stats you want to cite, the fact of the matter is – in 2019, user-generated content…
2018 has already seen a lot of advancements in them. Chatbots have been progressing since the time of their launch, you will find them used in almost all sectors like e-commerce, healthcare, government, and many more. The extensive recognition it gained was because of its uniformity and uniqueness it brought in the way of communication.
For…
Email is one of the oldest forms of online marketing. Yet, it remains one of the most effective to this day. According to Neil Patel and WordStream, the average ROI of email marketing is at least 4,000%. This is twice the ROI of SEO and around 2.5 times the ROI of PPC.
Any marketer that looks…
I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less.
There is no doubt that content marketing is one of the best ways to generate leads for your business. But wait! Do you need to always create…
Just like a sales funnel, a content conversion funnel is meant to drive conversions. It starts off by creating awareness on a certain topic and ends with a conversion.
Content marketing is one of the most effective ways to market your brand or products. In fact, 95% of B2B product buyers consider content trustworthy when they…
Does your content light the way, or put out fires? That’s the difference between customer success and customer satisfaction.
A number of businesses focus on strengthening their customer service. Not enough exercise the same focus on customer success. Yes, there is a difference. Customer service is a reactive approach in which you wait until a customer…
Startups face many challenges, and the most precarious is to remain cash positive. According to the Minority Business Development Agency (MBDA), the cost of starting a business is US$ 30 000 and while there are considerable variances in the figure with some startups beginning with a few dollars while other need upwards of millions, setting-up…
There is a strong link between online content marketing and the rise of the Internet, and as we move more and more of lives online, the need for good content is increasing.
Not only has this resulted in content marketing growing as an industry but it has also increased the profitability of the market.
And…
Ecommerce is dominating the way we shop today, in fact, more than 80% of people online have used the web to purchase a variety of goods and services. With around 3.7 billion of us currently using the internet, that’s a pretty huge market to tap into. In the US alone, there are almost 250,000 ecommerce…
Content is the king of the online market. After all, it has the potential to draw the target audience to your website, increase your revenue, and grow your business as a whole.
Agree or not, you tend to rely on content marketing in some way or the other to make your brand stand out in the…