Introduction As content marketers, we are all more or less familiar with the term ‘content disruptors’. In short, content disruptors have, for better or for worse, turned traditional content conventions on their head. Trends and technologies deemed disruptive by the industry have played a major role in propelling content into the future but, respectfully, they have…

Our web experience is largely visual. We love pretty things – looking at pretty pictures on Instagram, saving beautiful pins on Pinterest and visiting websites with impressive designs. Heck, we even click on ads if they look pleasing enough. There is not much space for ugly things in our online lives, even if they are…

There are many different reasons to start a company blog, including the fact that it helps you stand out from the competition. With a blog, you can focus on the topics most important to you and your customers and establish a strong brand identity with loyal followers. By the year 2020, the number of bloggers is…

Creating shareable and exciting content is essential for those who desire to draw as many readers to their blog as possible. And, despite the amount of enthusiasm you might have, generating unique and engaging content every week is not an easy thing to do. We work in a world filled with distractions that keep us…

In 1996, Microsoft's Bill Gates published an article containing his predictions regarding the future of the internet. In it, he declared that "Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting." Over the last 20 years, his bold statement has been proven…

Content marketing is an effective strategy for building a strong online presence. In fact, it is cost-effective too. As per Demand Metric, content marketing costs 62% less than outbound and generates 3x the leads. With a customer-centric content strategy, you can drive great marketing results. The formula to devising better content strategies lies in creating content which…

The strategy sounds strange… You have a big idea and pour yourself into researching and writing an article about it to create what may be the best writing project of your career. Then, instead of publishing it on your blog, you give it away for zero dollars and zero cents. You can describe…