So consider this. What are you doing to make yours even better? Which marketing bloggers should you be emulating? What are the pros doing? Above all, how can you help your growth marketing efforts?

If you want to be the best, you need to read the best. As a result, finding the best of your peers and competition is how you stay on top of the game. Firstly, understanding how they utilize style, tone, and overall structure to benefit their business traffic will help you do the same for

Content Marketing Landscape in 2026: Blog posts remain the third most popular content format (38%), behind short-form video (60%) and long-form video (38%). The average article length is 1,333 words — reversing a decade-long trend of longer content (Siege Media). Website/blog/SEO is still the #1 ROI-generating channel according to marketers, and 86% of content marketers outsource at least some of their strategy (HubSpot).

So who are the top ten to follow in 2026?

1. Neil Patel

Neil Patel is a New York Times best selling author dubbed a top influencer by the Wall Street Journal. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and under 35 by the United Nations. His specialties are online ad creation, content marketing, and SEO rankings.

2. Steve Kearns

Steve Kearns leads blog and social media marketing strategy on behalf of LinkedIn’s Marketing Solutions business. Moreover, his team runs Linkedin’s “This Week in Marketing” newsletter, providing advice on relevant B2B content marketing to its subscribers.

3. Michelle Ngome

Michelle Ngome is a fractional diversity marketing consultant that guides businesses on inclusive content marketing in the B2B space. As a result, her blog focuses on diversity, equity, and inclusive practices in the marketing sphere.

4. Tequia Burt

Tequia Burt is the EIC of Linkedin’s Marketing Solutions Blog. She has spent her career perfecting her craft with multiple major businesses, like B2B Marketing USA and Spirituality and Health Magazine. Nowadays she writes about effective marketing practices on LinkedIn’s blog.

5. Matt Marshall

Matt Marshall is the founder of VentureBeat.com, an excellent tech blog that discusses brands, the metaverse, and cybersecurity. In the same vein, this blog is used to drive traffic to his major event, Transform, which is an informational summit about AI and technology.

6. John Doherty

John Doherty is a B2B marketing consultant specializing in growing businesses through blog optimization. He has articles on blog maintenance, major platforms, and business prioritization.

7. Ileane Smith

Ileane Smith is a blogger specializing in digital media creation and live streaming. With 11k YouTube subscribers, her site aims to help individuals and businesses grow their audiences through created content and specialized distribution methods.

8. Ann Handley

Ann Handley is a blogger, digital marketing pioneer, and Wall Street Journal best-selling author. In addition, her company MarketingProfs is a top rated B2B training and consulting resource for companies looking to up their content marketing skills.

9. Ryan Robinson

Ryan Robinson is one of those content marketing bloggers specializing in large-scale content marketing and profitable blog management. Consequently, he has been featured in HubSpot and Forbes and uses his platform to simplify blog creation strategies for the public.

10. Adam Enfoy

Adam Enfroy is an entrepreneur blogger with over 500,000 monthly readers. Enfoy looks to teach new entrepreneurs how to maintain blogs and utilize software to elevate their business profits. Most importantly, his more recent articles highlight the best SEO practices for start-ups.

There’s a few things you can learn from the big marketing bloggers that dominate the industry. They all use similar formats and write interesting, informative pieces for their readers.

Quick Takeaways

• Blogging is crucial to improving site traffic and revenue to your product or service.
• By maintaining a blog, you can have a direct line of communication to your current and prospective clients.
• Studying the most successful blogs help you improve yours.

Here’s four ways to up your blog writing game.

1. Write the perfect blog posts.

Obviously, right? However, marketing bloggers know that a solid foundation is crucial to success. As a result, to have the best chance at visibility, you have to follow a quality strategy — consistently.

While the mass text and message you’re trying to convey is important, it isn’t just the “meat” of the article you need to worry about — it’s the little details too. Things like:

• tagging similar high-traffic sites;
• featuring a relevant video; and
• adding bulleted lists…like this one!

Likewise, get the small techniques together to improve the big picture.

Source: Neil Patel.

2. Craft a winning content strategy.

Crafting your own unique winning content strategy is necessary to your blog’s success. Moreover, a content strategy is a holistic approach to delivering information to audiences, those for whom you already have a customer profile. On the other hand, it is different from content marketing, which is the general execution of your strategy.

There’s multiple steps to creating your content strategy, like creating a content calendar, establishing your brand voice, and setting your metrics.

Consequently, creating your key metrics is a driving force behind how you create your strategy. Metrics include things like:

• traffic;
• conversions;
• engagement;
• SEO performance; and
• authority.

When you have created a measurable way to see how your blog is doing, it becomes easier to see where you are performing well. Likewise, you’ll discover which areas of your blog require improvement.

3. Maintain a social media presence.

Making sure your blog is optimized for search engine ranking is important to getting and keeping readership. However, it’s not the only way to get your post in front of consumers.

Enter social media.

Source: Marketing Charts.

All successful marketing bloggers share in common large social media presences across multiple platforms. Consequently, many of them have created vast networks of content that promote their other content, maximizing the attention they have of their viewer.

Neil Patel creates crash course videos on his YouTube page aimed at helping clients improve their marketing efforts. Likewise, in all of his posts and his videos, he mentions his blog, Twitter, Instagram, and his website — directing the viewer there to his blog where he directs them to his YouTube page.

Getting the idea yet?

In short, crafting an efficient cycle of promotion through social media channels is important to blog traffic generation.

Consequently, this method of stretching your content helps maximize your budget as well. Why create a video and let it fade into oblivion on YouTube? When you recraft your content effectively you reach more prospects in a cheap efficient way.

4. Ask the pros for guest posts.

Finally, you know what everyone could use more of?

Credibility.

As a result, contracting experts in your field for guest articles can help your blog in several ways:

• Brings their fans and followers to your website.
• Provide credibility to everything you publish.
• Write diverse (but niche) articles.

Some might say “We can’t afford an authentic guest writer, it probably wouldn’t even be worth it.” However, budgeting the extra money as part of your marketing plan can be an extremely valuable investment for your blog.

For example, think about it this way.

If you were concerned you were sick and wanted to research opinions on different illnesses, would you go look at a blog with a random medical professional’s opinion, or a respected specialist? In short, you would be looking for the opinions of the most respected doctors in the field.

Obviously, marketing is a little different from medicine. However, the fact is that influencer and specialist opinions have a huge effect on the credibility of your blogger. Consequently, with their large audience and important titles, a partnership is valuable for both sides.

Wrap Up

You have the references, you have the budget, you have the facts. As a result, it’s time for you to take your blog from good to great.

However, if you still are having trouble or looking for advice, you can check out more content marketing resources here on Relevance.com.

The post 10 Marketing Bloggers You Need to Follow in 2026 appeared first on Relevance.

We do keyword research every week at Relevance — for clients across B2B SaaS, healthcare, ecommerce, and professional services. After years of refining our process, we’ve distilled it into a practical workflow that anyone can follow, whether you’re a founder doing this for the first time or a marketing team looking to sharpen your approach.

Here’s how to do keyword research the way we actually do it, with the reasoning behind each step.

Start with what you already know (not with a tool)

The biggest mistake in keyword research is opening Ahrefs or SEMrush before you’ve done any thinking. Tools are powerful, but they can’t tell you what matters to your business. That’s your job.

Before we touch a tool for a new client, we answer three questions:

What does this business actually sell, and to whom? This sounds obvious, but the answer shapes everything. A company selling enterprise software to CIOs will target completely different keywords than one selling self-serve tools to freelancers, even if they’re in the same product category.

What topics should this brand be the definitive authority on? Not “what keywords have volume” — what subjects does this company have genuine expertise in? The best keyword strategies are anchored in real knowledge, not opportunistic traffic chasing.

What does a valuable visitor actually do? Sign up for a demo? Book an appointment? Buy a product? Understanding the conversion event helps us prioritize keywords that drive business outcomes, not just pageviews.

We capture this thinking in a simple brief that guides the entire research process. It takes 20 minutes and saves hours of unfocused tool exploration.

Mine your existing data first

If you have a website with any traffic at all, your most valuable keyword data is already sitting in Google Search Console. We start every keyword research engagement here.

What to look for in GSC:

Queries where you’re getting impressions but few clicks (positions 8-20). These are keywords Google already associates with your site but where your content isn’t strong enough to earn the click. They represent your most actionable opportunities because you don’t need to build topical association from scratch — you need to create better content for topics Google already thinks you’re relevant for.

Queries you didn’t intentionally target. GSC often reveals that you’re appearing for keywords you never planned for. These accidental rankings point to content gaps — topics where creating dedicated, optimized content could capture significant traffic.

Your highest-CTR queries. These tell you what your audience actually clicks on, which reveals what messaging and angles resonate. This informs not just keyword selection but how you write title tags and content.

If you’re starting from zero (no existing site traffic), skip to the next step. But for established sites, GSC analysis usually surfaces more actionable opportunities than any third-party tool.

Analyze what competitors own (and what they miss)

Competitor keyword analysis isn’t about copying what others are doing. It’s about understanding the landscape and finding gaps.

We run this analysis for every client using Ahrefs’ competitive analysis features. Here’s the specific process:

Identify your true SEO competitors. These aren’t necessarily your business competitors. Your SEO competitors are the sites that rank for the keywords you want. A B2B software company might find that their SEO competitors include publications like HubSpot’s blog, not just rival software companies. Understanding who you’re actually competing against in the SERPs shapes your realistic targeting.

Find the content gap. Which keywords do multiple competitors rank for that you don’t? The intersection of 2-3 competitors’ keyword profiles reveals the core topics in your space. Any keyword that all your competitors rank for and you don’t is a gap worth evaluating.

Look for underserved intent. Sometimes competitors rank for a keyword but serve the wrong intent. If the top results for a commercial query are all informational blog posts, there’s an opportunity to create a page that better matches what searchers want. We’ve won quick ranking gains for clients by simply matching intent better than incumbent content.

Expand your keyword universe with tools

Now it’s time to use the tools. We primarily use Ahrefs Keywords Explorer, supplemented by Google Ads Keyword Planner for volume estimates and Google’s own autocomplete and PAA (People Also Ask) features for question-based keywords.

For each seed term from your earlier steps, explore:

Phrase match and having same terms: These show you the full range of how people search around your topic. “Marketing automation” as a seed might reveal “marketing automation for small business,” “marketing automation vs CRM,” and “best marketing automation software” — each requiring different content.

Questions: Question keywords (how, what, why, when, can) are gold for content planning. They reveal specific information needs and tend to have clearer intent than broad terms. They’re also increasingly important for AI search visibility, since AI models tend to answer question-format queries by citing content that directly addresses them.

Related terms: Semantically connected keywords that broaden your view of the topic. These help you build comprehensive content that covers a subject from multiple angles rather than narrowly targeting a single phrase.

Dump everything into a spreadsheet. Don’t filter yet — you want the full picture before making decisions.

Evaluate each keyword against four criteria

This is the step that separates strategic keyword research from mechanical data pulling. For every keyword worth considering, we evaluate:

Intent alignment: Does the search intent match content we can (and should) create? A keyword with 10,000 monthly searches is worthless if the SERP shows results we can’t compete with (e.g., news articles when we’re a software company). We manually check the SERP for our top keyword candidates to understand what Google thinks the intent is.

Business relevance: Does ranking for this keyword move a business metric? We score every keyword on a simple scale — core (directly describes what the client offers), adjacent (related to the client’s expertise), or peripheral (tangentially connected). Core keywords get priority regardless of difficulty.

Competitive feasibility: Can we realistically rank for this within 6-12 months? We compare keyword difficulty against the client’s current domain authority, existing topical authority on the subject, and the quality of what’s currently ranking. If the SERP is dominated by sites with 10x our authority and excellent content, it’s a long-term target, not an immediate priority.

Content opportunity: Can we create something meaningfully better than what currently ranks? If the top results are comprehensive, well-written, and from authoritative domains, the effort required may not justify the potential return. But if the top results are thin, outdated, or generic, there’s a clear opening.

The keywords that score well across all four criteria become your priority targets.

Group keywords into clusters and map to content

Individual keywords don’t become strategy until they’re organized into clusters and mapped to specific content assets.

A keyword cluster groups a primary target keyword with its related terms, long-tail variations, and associated questions. One cluster = one piece of content. Trying to target unrelated keywords on a single page dilutes your focus and confuses Google about what the page is about.

We organize clusters around our clients’ SEO strategy pillars:

Pillar pages target the broadest, highest-volume keyword in a cluster. These are comprehensive guides (2,000-4,000 words) that cover a topic thoroughly. Our content marketing strategy guide is an example — it targets a competitive head term and serves as the hub for related content.

Supporting articles target specific subtopics, long-tail variations, and questions within the cluster. Each one links back to the pillar page, building a topical authority structure that Google rewards.

Conversion pages target keywords with transactional or commercial intent. These are service pages, product pages, or comparison pages where the searcher is closer to a decision.

This cluster structure ensures every piece of content you create strengthens your authority on the topic, rather than creating isolated articles that don’t connect to anything.

Set priorities based on where you’ll win first

With clusters defined, the final step is sequencing — deciding what to create first.

Our priority framework:

Optimize existing content first. If you already have pages ranking in positions 5-20, updating and optimizing them is almost always faster than creating something new. Refresh outdated information, improve the title tag, add internal links, strengthen the intro, and make sure the content fully addresses the search intent. We’ve seen clients gain 30-50% more organic traffic purely from content optimization without publishing anything new.

Fill obvious gaps second. Keywords where competitors rank and you have nothing are missed opportunities. Prioritize gaps where you have genuine expertise and where the competitive landscape is manageable.

Build authority clusters third. Create pillar pages and supporting content around your highest-priority topics. This builds the topical depth that Google increasingly rewards over isolated high-authority pages.

Target competitive terms last. High-volume, high-difficulty keywords are long-term investments. They require established topical authority, strong backlink profiles, and exceptional content to compete. Tackle them after you’ve built momentum with quicker wins.

Keep the research alive

Keyword research isn’t something you do once and file away. We revisit keyword strategies at least quarterly for every client, checking for new opportunities in GSC, monitoring how targeted keywords are performing, identifying shifts in competitive rankings, and flagging keywords that aren’t delivering the expected business value.

The best keyword strategies evolve continuously, informed by real performance data rather than initial assumptions. That feedback loop is what turns keyword research from a planning exercise into a growth engine.

Want to see which tools make this process more efficient? Read our guide to the keyword research tools we use daily. Or if you’re ready for help building a keyword strategy that connects to real business growth, explore how we’ve done it for other companies.

The post How to Do Keyword Research: A Practical Walkthrough From Our SEO Team appeared first on Relevance.

Let’s run through the objectives we prioritize at Relevance and why they’re important. From there, we’ll consider how to turn each one into a SMART goal you can act on this quarter.

Why we never launch a content program without objectives  content marketing strategy

When a new client comes to us without defined content objectives, we build them before writing a single word. Before diving into the specifics, let’s consider the importance of content marketing and the benefits that having goals provides for your content strategy. The biggest benefit is straightforward: goals give you a clear picture of where your content marketing is headed and whether it is actually working.

Content marketing is a vast and complex part of the digital marketing world. From social media to a blog post, emails to ads, each content type stands on its own. Having goals ensures that all of these work toward the same results.

Once you have content marketing goals in place, you can also measure your success and failure easier. This ensures that your valuable content isn’t a black hole of expenses that isn’t performing.

We’ll discuss the specific ways to set measurable goals in a bit. Remember, though, having these metrics in place helps you gauge effectiveness and improve as you pursue your content marketing efforts.

The three objectives we prioritize for every client

There are dozens of possible content marketing objectives, but in our experience managing campaigns across SaaS, healthcare, ecommerce, and professional services, three come up again and again. The main objective of content marketing is to provide value for your target audience.

This should always be a factor, no matter what kind of quality content you create. Content production should strive to educate, inform, and resonate with potential and existing customers and their needs. But value isn’t the only objective.

Content marketing can also align with the three main pillars of a good growth marketing strategy. Here’s how.

(1) Improving your authority

This is the objective we push hardest at Relevance. When we helped a healthcare SaaS client publish a series of original research reports, their domain authority climbed 12 points in six months — and sales reps started hearing “I read your blog” on discovery calls. Authority is not a vanity metric; it shortens sales cycles.

Brand loyalty is a major part of sustained success. When you use your content to demonstrate your firm grasp of industry knowledge and expertise, it cultivates trust and establishes your brand as an authority in your industry.

(2) Building your credibility

Credibility is closely related to authority, but it is earned differently. We have seen it first-hand: when we secure guest posts, expert quotes, and media placements for clients through our digital PR work — over 700 placements to date — it creates a layer of third-party validation that no amount of on-site content can replicate on its own.

Content marketing allows you to show your superiority as a solution for the consumers that you’re targeting. You can use off-site content, like guest posts and other digital PR tactics, to create natural credibility in the eyes of consumers. You also gain some third-party credibility at the same time.

(3) Enhancing your visibility

Visibility is where content and SEO intersect — and it is the objective where we see the fastest measurable results. As you create relevant content, you can use an SEO strategy to optimize your site.

This boosts your visibility in search engines. As you associate yourself with various keywords, link to high DA websites, internally link between other pages on your site, and so on, a search engine will begin to prioritize you in SERPs, leading to greater visibility.

How we turn objectives into SMART goals (with real examples)

Authority, credibility, and visibility are the big-picture targets. But when we sit down with a client’s marketing team, we need to translate those into specific numbers with deadlines.

It’s all well and good to understand the big-picture benchmarks behind your content marketing strategies. But what do these content marketing goals and KPIs look like in action? What do content marketing objectives look like in real life?

This is where applying the SMART goals concept can make a big difference. Here are a few SMART (specific, measurable, achievable, realistic, and timely) goals you can set to guide you as you create content:

• Maximizing Conversions: Conversions are your own self-defined actions that you want visitors to take. Tracking conversions with a tool like Google Analytics allows you to set specific content conversion goals, such as improving email sign-ups by 10% in the next month. (The right email marketing platform and marketing automation tools make this kind of tracking and optimization much easier.)
• Ranking Higher in the SERPs: There are many tools (including the keyword research tools we use daily), like Ahrefs and Semrush, that can show how high your content ranks in the SERPs. Moving up the rankings over time is a sign that your content is clicking with consumers.
• Increasing Website Traffic: One of the easiest trackable objectives is traffic to your site. Make sure to consider organic versus paid traffic and use them to create meaningful growth goals.
• Enhancing Engagement With Your Target Audience: Engagements can be anything from clicking on a link to filling out a form, commenting on a social media post, or responding to an email. When you formalize engagements and track them, they become conversions, which you can use to inform your goals.
• Improving Your Sales Funnel: Content can contribute to every part of your sales funnel. Considering your customer journey. How do you generate leads and guide them toward the point of sale? Can you create different content objectives to address weak spots in your funnel?

When you apply the SMART concept to your content goals, it gives them a greater purpose and potency within your larger content marketing plan.

Here are SMART goal examples you can actually run in a 30–60 day window:

• Pipeline: “Increase content-touched opportunities by 20% by February 15 by adding 6 BOFU assets (2 case studies, 2 comparisons, 2 implementation guides) and distributing via email + sales enablement.”

• Organic demand: “Grow non-brand clicks for our 25 high-intent queries by 15% by March 1 via 10 refreshes + 5 new pages.”

• Conversion: “Improve content → demo-request key event rate from 0.6% to 0.9% by end of January by adding stronger mid-page CTAs and tightening internal links to pricing/demo pages.”

• Audience: “Add 1,000 net new subscribers in January with two gated assets and a 3-email welcome sequence (built with the right content repurposing tools and automation workflows) that drives at least 8% of new subs to pricing pages.”

• Efficiency: “Reduce cost per key event by 10% in Q1 by consolidating production around 3 clusters and pausing the bottom 20% of posts by assisted conversions.”

Let your objectives drive every piece you publish

Content marketing is one of the most powerful growth levers available — but we have watched too many brands waste budgets by publishing without a plan. Consider partnering with a content marketing agency if you need an expert’s advice. We can help you build a sustainable strategy with measurable objectives that tie directly to revenue. Book a call and let us audit your current content KPIs for free.

Every piece of content you publish should have a clear objective behind it. When authority, credibility, and visibility goals are woven into your editorial calendar from the start, the results compound — and you stop guessing whether your content investment is paying off.

The post Content Marketing Objectives: The KPIs We Actually Track for Clients appeared first on Relevance.

Figuring out which ones can help your business and then weaving them into an effective plan is difficult — especially if you don’t have something to guide you.

That’s where a growth marketing strategy can be a lifesaver.

What Is a Growth Marketing Strategy?

Growth marketing is an approach to both outbound and inbound marketing that focuses on two things:

• The customer: Growth marketing is a customer-centric approach to marketing, especially in contrast to traditional marketing, which focuses on a company trying to generate revenue rather than the end user.
• Data: Growth marketing ditches the gut instinct decision-making and replaces it with rock-solid data. From Google Analytics dashboards to A/B testing, growth marketing focuses on gathering and interpreting data to guide each marketing decision.

Growth marketing is too specific and data-driven to be a “seat of your pants” kind of marketing operation. Instead, it requires a solid growth marketing strategy to guide you. 

Of course, that raises the question of what a “strategy” is in the first place. Is it a plan, mindset, or a series of actions? The answer is yes — to all of it. 

The truth is, the term “marketing strategy” is a bit nebulous. For instance, Corporate Finance Institute literally defines it as “a long-term plan formulated by a business to achieve specific organizational objectives.” 

Okay, so it’s a plan, right? Hold the phone.

Market Insider Group adds that a marketing strategy:

• Defines company growth through customer conversion and retention.
• Aligns teams with marketing-related business goals.
• Communicates company value to the end consumer.

That’s an awful lot more than just a plan. Why? Because a genuine marketing strategy starts with a plan, but it goes beyond that. A quality growth marketing strategy:

• Defines the roadmap to successful growth.
• Identifies the factors that impact that path.
• Aligns your entire team with that vision.
• Executes that vision.
• Measures its results and makes adjustments.

To put it another way, a good growth marketing strategy considers all of the factors required to create happy customers (and, by extension, sustainable revenue growth), and then factors them into a single blueprint. This plan of action then influences your mindset over time as well as your actions as you execute specific, growth-oriented marketing activities in the name of long-term growth.

Still confused? Let’s break it down by considering some of the factors that go into developing and then executing a good growth marketing strategy.

How Do You Develop a Growth Marketing Strategy?

While the roadmap aspect of a growth marketing strategy makes sense in theory, that barely scratches the surface. Here are a few of the major factors to consider when developing a growth marketing strategy. 

Use a Growth Marketing Plan Template (or Update an Existing One)

As we already mentioned above, a growth marketing plan is a little different than your actual growth marketing strategy. But the two aren’t mutually exclusive. In fact, part of your plan should consist of a concise and memorizable version of your strategy — along with many other key factors that impact that strategy. For instance, your growth marketing plan should include:

• Your goals and vision: What are you trying to accomplish as a company, with a certain product, or as a marketing team this year?
• Competitor research: How are your competitors executing their strategies? What’s working? What isn’t?
• A SWOT analysis: What are your strengths, weaknesses, opportunities and threats? How will these help or hinder your marketing efforts?
• Your budget: What financial parameters will either facilitate or limit your growth marketing activities?

Your growth marketing plan should contain all of these different factors in a single location. This then serves as a foundational document and an organized repository for your compiled research and data. 

Whether you need to find a growth marketing plan template to start from scratch or you need to update an existing one, make sure to take the time to invest in a written plan as you craft your strategy. The data provided will help  you align your efforts with your goals and direct your growth marketing investments. 

Remember, your growth marketing plan is your North Star. It will guide your growth marketing strategy over time.

Focus on the Customer

It doesn’t matter if you’re interacting with a potential customer or a veteran patron. The customer is everything to a growth marketer.

Make sure you’re viewing each potential customer and existing customer with the same respect — everyone you do or could serve as a business has value to your long-term growth strategy. They should always be at the center of your growth marketing strategy, too.

That said, if you want to develop an effective strategy, make sure you know your target audience. Conduct ongoing research. Develop buyer personas. Ask for feedback from existing customers. However you go about it, make sure to keep your finger on the pulse of the audiences you serve.

Evaluate Your Current Marketing Efforts

You can’t strategize in a vacuum. For better or for worse, you need to consider where your growth marketing efforts currently stand. 

The customer lifecycle is a good place to start. 

Remember, growth marketing is different from traditional marketing in the sense that it focuses on the customer at every point and in every circumstance. You aren’t just looking for sexy stats, like a large number of views on a paid ad or how many times a social post was shared. 

Instead, you want to consider the entire sales funnel. The “Pirate Funnel” is a good way to remember the various stages of the customer journey and how they pertain to growth marketing. The marauder-themed sales funnel goes like this from top to bottom:

• Awareness
• Acquisition
• Activation
• Retention
• Revenue
• Referral

Put them together, and you get the acronym AAARRR. (Get it? Pirate lingo?) Keeping the Pirate Funnel in mind is a good way to maintain that customer-centric perspective. 

You could be cooking up new customer acquisition ideas or brainstorming customer retention options. Regardless, every time you interact with a customer at any point along this funnel, you should have growth marketing on the brain.

Both have value, and both are essential aspects of a healthy customer lifecycle, which begs the question: where in this funnel are you lacking? What areas of the customer lifecycle are lackluster in your current marketing activities? These are areas that you should focus on with your growth marketing strategy.

The Three Pillars of a Growth Strategy

At Relevance, we’ve found that a successful growth marketing strategy boils down to three key areas.

• Authority: Authority comes from a solid content strategy that demonstrates your thought leadership and ability to provide genuine solutions to real-world problems.
• Credibility: This refers to digital PR and the process of validating your brand through credible mentions and recommendations from high-profile third-party sources.
• Visibility: Search engine optimization ensures that search engines (and the people that use them) can find you as they seek answers to their questions.

Focusing on these three aspects of growth marketing can lend a synergistic element to your strategy process. It can ensure that you’re reaching your target audience while simultaneously establishing yourself in their minds as an industry leader that they can trust to solve their problems.

If you want to own your industry, make sure your growth strategy incorporates all three of these elements.

How Do You Create a Growth Marketing Campaign?

So far, we’ve considered how to lay the groundwork for an effective strategy for growth marketing. We’ve looked at:

• Using a growth marketing plan as a way to define and guide your strategy over time.
• Focusing on the customer at all points and with every action.
• Identifying the weak points in your current marketing efforts.
• Incorporating authority, credibility, and visibility as core elements of your growth marketing strategy.

These factors help you gain the insights and information you need to set the stage for a powerful strategy.

But how do you turn that vision into reality? How do you execute a growth marketing strategy? Once again, here are a few things to consider to make sure you can turn your percolating growth-oriented strategy into a bonafide marketing reality.

Build the Right Internal Team

The best plan is useless if you don’t have the right people in place to execute it. With that said, consider who in your organization should be involved in your growth marketing efforts. 

Remember, you’re talking about a lot of different factors at once. SEO, digital PR, and content creation are time-consuming, even for a seasoned veteran. 

Who do you need to be involved with to make sure each aspect of your growth marketing plan is performed to perfection? Do you need digital marketers? Writers? Graphic designers? What about IT staff to help with the technological nuances? Should you onboard a member of the C-suite to guide the vision and streamline permissions and resource acquisition?

This is also a good time to consider if you have the personnel available to execute your growth marketing strategy effectively. If you’re lacking in talent, skill, or experience, or your internal team simply can’t manage the workload, you may want to bring in an external growth marketing agency to help develop the best strategy possible and lighten the load during its execution.

Consider Growth Marketing Channels and Tactics

Finally, consider the channels that you have available to turn your growth marketing vision into reality. The options here are legion and include channels and tactics like:

• On-site content marketing, including blogs and long-form guides
• Email marketing
• Social media marketing
• Search engine marketing (SEM)
• Technical audits and search engine optimization (SEO)
• Backlink outreach and creating guest post content
• Affiliate and influencer marketing

The channels that you use will completely depend on your situation. Everything from your audience preferences to your budget will dictate what you can use. 

The main thing to remember is that a good growth marketing strategy will incorporate multiple marketing channels and tactics (as long as they’re relevant and effective). They’ll also look for cross-channel promotional opportunities (such as repurposing an on-site SEO-optimized blog post for social media (the right content repurposing tools make this a repeatable system)) to get the most out of every growth marketing activity.

What Is an Example of a Growth Marketing Strategy?

If you’re nodding your head in agreement, but you’re still struggling to visualize how all of this comes together into a comprehensive strategy, let’s consider an example. 

During the pandemic, Relevance helped the relationship and experience brand 7:47 make a major pivot with its growth strategy. Brand founder Chris Schembra was already popular in his own circles due to his wisdom and ability to encourage human connection.

During the isolation of the pandemic, we helped Chris and the 7:47 team build up a digital PR element to their growth marketing strategy that included placements and mentions on USA Today, Entrepreneur, The Good Men Project, and other major sites. 

We also helped get Chris’s book onto Forbes’s “8 Books That Will Help You Spark Human Connection in 2020” list. Chris also repurposed much of this new credibility and authority into on-site and social content, beefing up his visibility in the process.

The end result was a stronger, more impactful brand with a clear growth strategy that came from adapting a pre-existing vision to align it with the current conditions.

Building a Growth Marketing Strategy That Can Go the Distance

Growth marketing is a complex, flexible, data-driven activity. As such, it requires a thoughtful and inspired strategy.

If you already have a growth marketing strategy in place, give it an overhaul and consider what areas need an upgrade. If you don’t have one yet, start developing and executing one as soon as possible. 

Write down a detailed plan. Build a team. Choose your marketing channel and tactics. Then revisit and revise your strategy on a regular basis so that it can remain a relevant and potent North Star that empowers you to take each step of your growth marketing journey with confidence.

The post Growth Marketing Strategy: What It Is and How To Create One appeared first on Relevance.

This is true for growth marketers as much as anyone else in the marketing world. Let’s take a look at some of the nuances that set growth marketing apart from traditional marketing and what tactics growth-oriented marketing strategies use to spark sustainable growth.

What Is Growth Marketing?

Growth marketing differs from other forms of marketing in that it focuses on two important areas above all others: the customer and data.

While most marketing begins with a business and its products and services, growth marketing focuses on the customer experience. It considers pain points and needs and only then considers how a company’s offerings can meet them, both for a potential customer and an existing one.

Growth marketing also eliminates the uncertainties of marketing “from your gut.” It leans heavily on data and analytics tools (some of which we’ll explore further down) to inform you of customer behavior and guide every decision.

The Three Pillars of Growth Marketing

Growth marketing tends to revolve around three areas:

• Authority: A growth marketer uses quality content to enhance a brand’s reputation as a source of genuine industry knowledge and solutions.
• Credibility: Growth marketers invest in digital PR to create trust and boost a brand’s recognition.
• Visibility: Growth marketers use both on-page and back-end SEO (search engine optimization) to make sure companies are ranking for the right search results.

Together, these three elements create a synergistic effect that unlocks growth.

Why Is Growth Marketing Important?

Growth marketing is an effective way to market because it doesn’t just focus on the new customer. It also considers existing customers and consumers at any point along the customer journey.

As marketers execute growth marketing strategies, they make adjustments based on feedback and data. This helps them stay on the straight and narrow over time, even as consumer tastes, preferences, and other needs change.

The result of this is not just a boost in revenue or a bigger customer base. This holistic approach to marketing creates long-term, sustainable growth and the consistent momentum required to properly scale an organization.

What Are Common Growth Marketing Techniques?

There are many growth strategies in business. Investing in digital marketing, for instance, can help a brand reach new audiences and expand its online presence. Product marketing can help a brand effectively bring a product to market. Each of these strategies comes with its own tools and techniques to turn plans into actions and generate the desired results.

When it comes to a growth marketing strategy, as we already saw, the emphasis is on two things: the customer and the data. As growth marketers build out growth strategy frameworks, they use various techniques to improve the customer lifecycle. Here are a few of the most common growth marketing techniques.

Content Still Reigns

Creating a content-rich website remains a potent way to build authority for your brand in multiple ways and for various parts of the marketing funnel. Growth marketers can use blog posts for demand generation. Demos, samples, and white papers can nurture leads. Troubleshooting tips and feedback can help with customer retention.

SEO Is Essential

Search engine optimization (or SEO) takes many forms. It includes keywords (see our keyword research tools guide), linking strategies (backed by the right link building tools), and technical SEO. All of this ensures that a brand’s onsite content ranks high in search engine results. This boosts visibility and ensures that the right people are finding your content.

Digital PR Gets the Word Out

Public relations are a classic way to build brand awareness with your target audience. Digital forms of PR make this accessible even for smaller brands trying to spark growth. Getting mentioned or linked in major industry publications enhances credibility by signaling that your company has a solution that third-party outlets are willing to talk about and promote.

A/B Testing Helps With Optimization

As growth marketers build and execute each growth strategy, they use data to make sure everything is performing well. A/B testing is a powerful data-driven tool that allows you to compare how different tactics work. This enables you to make both minor and major tweaks depending on the success or failure of each campaign.

Cross Channel Marketing Brings Synergy

A successful growth marketer doesn’t focus on a single area. They weave together everything from content marketing to social media, paid search to organic SEO, PR mentions to customer service. This synergistic cross-channel technique brings each of your campaigns to life, optimizing and maximizing the results of each growth marketing activity.

PPC Marketing Drives the Action

Organic SEO is great, but sometimes it needs a boost to get going. PPC or “pay-per-click” marketing is a powerful growth marketing technique that can break the static friction and build some early momentum for your brand.

Social Media Marketing Humanizes Brands

Growth marketing is a long-term game. (Otherwise, it’s just short-term growth hacking, which isn’t sustainable.) Social media gives a growth marketing campaign a human element — and the right social media scheduling tools keep your publishing cadence consistent without burning out your team. It also is a great place for cross-channel marketing as you create various other forms of content.

Utilizing Techniques for Growth Marketing the Right Way

There are many techniques that you can use to build a solid growth strategy. However, the way that you utilize and combine them makes a difference.

That’s why growth marketers, like the marketing team at Relevance, invest plenty of time in keeping up with the latest tips, tools, and trends. For a growth marketing technique to work well, it needs to be just one piece of a larger vision and strategy.

When that happens, you can unlock the full potential of each tactic above and use them to build real, sustainable momentum for your brand.

The post What are the growth marketing techniques? appeared first on Relevance.

Growth marketing is effective for industry ownership because it uses data-focused methods to create long-term results with a three-pronged approach. By building your visibility, authority, and credibility, that’s where you move the needle in becoming the gold standard for your field.

While it might seem like a daunting task, industry ownership is absolutely achievable. In this article, we will go through the growth marketing tactics that can get you where you want to be.

Visibility Efforts

1. Perform a Technical Audit

It’s hard to know how to improve your visibility without getting a baseline. A technical audit should include data analysis regarding your website functionality and overall web presence.

Website audits can be especially useful. Even if your site looks impressive, visitors may find it difficult to navigate or unengaging. Data relating to seconds spent per page or impressions may suggest useful improvements that could be made.

A thorough audit might include a detailed meta description review, indexation, and ux information. A solid marketing analytics platform makes it much easier to pull these insights together. This data is vital for growth marketing goal setting and planning. A good audit will help set a strong foundation for the rest of your efforts.

2. Determine Priority Keywords

Selecting your priority keywords typically begins with keyword research. For a look at the specific platforms that make this step faster, see our breakdown of the keyword research tools we use every day. You’ll want to determine which keywords are most relevant to both your business as a whole and specific sales funnel sections.

Once you have a larger list of keywords that may prove useful to rank for, determine what is attainable. If you have a limited budget, it may prove fruitless to target high ranking keywords rather than more specific, easier ones. If your marketing budget is nearly unlimited, then highly competitive terms might be within the realm of possibility.

Overall, you want to think through if your goals are to grow traffic or focus on conversions. Growing traffic would mean more broad, high volume, awareness level keywords. Focusing on conversion goals means more specific, lower volume, consideration level keywords.

3. Create Rankable Content

Just because a blog post is well written and useful doesn’t mean it’s rankable content. For best results, make sure your content is in SEO-optimized format and factors in keyword search intent. The right content optimization tools can take the guesswork out of this step.

And since growth marketing is very data driven, monthly analyses can ascertain how your content efforts are performing. That way, you can craft future content to include what has been working and change anything that hasn’t.

4. Do Link Outreach to Support Rankable Content

Once you have created content that is well-optimized to the search intent of the words you want to rank for, you need to do some link outreach. This includes securing backlinks to signal to google that your content is solid and authoritative.

If you prefer to do your outreach in house, you’ll need to reach out to publications and blogs related to your field. You can present content you’ve generated such as data-intensive long form guides and hope they would find it valuable to include with their work. However, reaching out cold can be very time consuming and isn’t likely to generate a high rate of acceptance.

The more popular method for link outreach is to request a marketing agency do so as part of a custom SEO plan. Whether you handle it yourself or hire out, having the right link building tools makes the outreach far more efficient. Digital marketing agencies typically have a great number of pre established relationships with various publishing partners and blog sites. That way, you can offload link outreach and get back to the income-generating aspect of your business.

Authority Efforts

5. Organize Content by Topical Areas

Look at the overarching themes or topics your company should be known for. Once you make that determination, create content around those themes and have them well organized on your site. This content should link to your other rankable content to show onsite authority to Google.

This not only signals to Google what the most important content on your site is, but it also helps make your site’s content more organized overall.

6. Hit Each State of the Buyer’s Journey

You need to be easily found by customers who are in various stages of the sales funnel. Individuals looking for basic information about your product or service may use different methods than those ready to buy. Being a top result for a variety of customers displays more authority in the industry.

7. Create Consistent Content

Consistent, high quality content is a key factor in presenting yourself as a stable authority. A sporadic burst of information followed by a long dry spell doesn’t provide an impression of longevity.

You want to present yourself as someone who is knowledgeable and professional in your field. Consistent content not only implies that you’re serious about your industry leadership role. Search engines also tend to favor it compared to a large content drop.

Credibility Efforts

8. Create Linkable Content

There are numerous ways that your content can get more attention from media sites. One of the excellent growth marketing tactics is to create content that is linkable. Linkable content is typically well written, includes data, and provides actionable insights.

Posting blog articles on your own site gets the content available. Having outside publications link back to those articles establishes your content as a credible source.

In an ideal world, mentions of or quotes from your posts would be picked up by top tier publications. However, even unheard of publications linking back to your content can be very advantageous. If others cite your content as an expert source, search engines consider you to be a credible expert.

9. Do Publication Outreach

Look at industry-specific and broad publications and reach out to get your company mentioned through your linkable content. This builds credibility.

Being consistently mentioned in industry conversations is important to your strategy. This may include a link back to your site that supports SEO efforts. Even without a link, mentions are important for SEO efforts in general as they signal you’re an authority in the industry.

Growth Marketing for Industry Leadership

Industry ownership typically doesn’t happen overnight. It requires a great deal of planning and dedication to making small gains over a long period of time.

By putting these growth marketing tactics into practice, you can create a custom strategy that builds your brand. From this solid foundation, you can meet your industry leadership goals.

The post 9 Growth Marketing Tactics to Truly Own Your Industry appeared first on Relevance.

These tools provide data, structure, and insights. They improve efficiencies through marketing automation and can even inspire future promotional frameworks, strategies, and initiatives.

If you’re unsure what growth marketing tools you need to incorporate into your strategy, you’re not alone. There are a lot of tools out there. In this article, we’ve divided growth marketing into eight key categories and provided marketing tool suggestions for each activity.

Let’s dive in.

1. Tending to Your Technical Foundation

The first step in growth marketing is establishing a solid foundation for your site. This paves the way for smooth progress as your digital marketing gains momentum. 

Common technical marketing issues include addressing slow load time, complicated navigation, and poor redirects. These quite yet critical marketing components may be out of sight, but they should never be out of mind. They can hurt your user experience and hamper your marketing efforts.

There are tools that can help. Google Search Console (GSC) is the most important of these, as it provides a detailed analysis of the back-end of your website. You can also use PageSpeed Insights for loading speed analysis while an SEO tool like SEMRush or Ahrefs can do third-party site audits and can give you data regarding search engine optimization across your site.

2. Crushing Your Content Marketing

Content marketing is another major building block of a solid growth marketing strategy. This is the owned part of your marketing, and it should consist of targeted, industry-focused, brand-specific content.

The question is, how do you know your content is performing? Is it top, middle, or bottom-funnel content? Is your content thin or cannibalizing itself? What pieces do you need to optimize or even delete?

Google Search Console can help with this, as can Google Analytics 4. The former focuses on the search engine side of things, while Google Analytics 4 provides user insights. Once again, SEO tools are important in building strong, optimized content. AI-powered platforms (see our guide to content optimization tools) like MarketMuse can also help with the planning and optimization process. Other tools like SEOMonitor can help highlight keyword opportunities and cannibalization issues.

3. Benefiting From Backlinking

The 2024 Google Search Algorithm Documentation Leak revealed that backlinks are still an essential part of a growth marketing strategy. How many backlinks do you have? How do your backlinks stack up against the competition? Where can you get more backlinks?

Backlink tools are a tricky one. SEO tools mentioned previously like Ahrefs or SEMRush and Google Search Console remain good starting points here. They can give you the raw backlink data. If you don’t know how to make head or tails out of the information, growth marketing agencies like Relevance can help you draw comparisons, measure results against marketing benchmarks, and discover new backlink opportunities. For the tools themselves, see our guide to the link building tools we trust.

4. Tapping Into the Power of Paid Marketing

Paid marketing is a growth hacking tool that helps you supercharge a growth marketing plan. To work, though, you need to know what keywords to target and how to run your paid campaigns.

Ahrefs has a free keyword planning tool (and you can see our full comparison of keyword research tools) that can help you get an idea of what keywords you could incorporate into a paid campaign. Moz offers a free version of its platform for limited keyword research, as well. Google Ads is the platform you want when it comes time to set everything in motion and orchestrate your paid marketing campaign.

5. Streamlining Your Socials

Social media is another critical area of off-site marketing. Social media marketing allows you to connect and engage with your target audience, increasing awareness, developing trust, and building social proof around your brand.

The issue with social media marketing is that it’s overwhelming, which is why most tools here focus on management and efficiency. Social media management tools like Hootsuite, Sprout, and Buffer allow you to schedule and post to accounts from a single dashboard. (For a more current comparison, see our review of social media scheduling tools.) Platforms like Canva and Unsplash make it much easier to create professional posts, too.

6. Improving Your Emails

Email marketing has always been important. Eblasts can quickly inform your followers about important events and opportunities. Email funnels can nurture leads. Drip campaigns can spread content you’ve published elsewhere. 

In an SEO world that is always in flux, a marketing channel like this that connects directly to an opt-in audience is invaluable. Even so, if you want your recipients to click and your emails to avoid the spam folder, you want to maintain a solid email marketing strategy.

There are a number of tools that can help with this. ConvertKit makes email creation easy. Mixmax makes scheduling a breeze. ActiveCampaign empowers you through cutting-edge email automation options. For a deeper look at current options, see our reviews of email marketing platforms and marketing automation tools.

7. Optimizing Your Conversions

You can get all of the traffic in the world, but if it doesn’t lead to the right actions, it won’t matter. Conversions can be a number of things, from making a purchase to filling out a form. Regardless, you want to know if your growth marketing efforts are actually bearing fruit or not.

Tools like Convert can help you conduct A/B testing to see what options generate more leads. Optimizely gives you key conversion-related insights into the entire marketing lifecycle. This helps you gauge if your customer acquisition process is leading to consumers engaging in the customer journey.

8. Understanding Your Analytics

Finally, for proper growth marketing to work over the long term, growth marketers need data. Short-term data can reveal if a specific marketing effort is working. Long-term data allows you to track how your site, paid campaigns, SEO content, and other activities are playing out over time.

Google comes up strong here again. Google Analytics 4 and Google Search Console can give you a ton of data to work with. (For more sophisticated options, check out our review of marketing analytics platforms.) In addition, Screaming Frog can crawl your site to conduct audits and provide data-rich feedback. Conductor is another analytics-based tool that hones in on SEO insights to maximize performance. 

Supercharging Growth Marketing With the Right Tools

Every successful growth marketer has a suite of tools to back them up. The key is finding the right platforms for your needs.

If you’re unsure what tools can supercharge your growth marketing plans, we would love to connect for a free strategy session. Together, we can find the tools that can help you align your marketing efforts with your brand’s vision and goal, giving you and your team the best chance at marketing success.

The post Growth Marketing Tools to Incorporate Into Your Strategy appeared first on Relevance.

We’re here to help clear up some of that confusion. 

Consider this your growth marketing primer. Below is a crash course on how growth marketing works along with examples of those concepts in action. 

We’ll also break down how growth marketing differs from things like traditional marketing and growth hacking. From there, we’ll look at how growth marketing tactics can benefit your organization and how you can design a growth marketing strategy for your own company.

Ready to do this? Let’s dive in.

What our client team is seeing today – September, 2026

From our experience running integrated growth programs, four patterns show up again and again, regardless of industry or company size:

(1) Retention and activation are where the leverage is.

The fastest-growing brands we work with do not treat growth as “more leads at the top of the funnel.” Their biggest wins come from improving activation (getting new users to first value quickly) and retention (getting them to come back repeatedly). When activation and retention improve, every other channel—SEO, PR, paid, email—performs better because each acquired user is worth more over time.

(2) Compounding organic channels beat purely linear channels.

Tactics like technical SEO, content hubs, digital PR, and authority-building are slower to start but compound over time. As these mature, they often become the most efficient sources of high-intent traffic and drive down blended customer acquisition cost (CAC). Paid channels (PPC, paid social, programmatic) still matter, but the healthiest accounts we see use them to accelerate what’s already working organically—not to cover for a weak brand or content foundation.

(3) Cross-channel orchestration outperforms isolated “tactics.”

The best results don’t come from any single play (SEO, PR, or paid), but from orchestrating them against the entire AAARRR funnel. For example:

• Digital PR and thought leadership generate Awareness and Acquisition, while also improving organic rankings over time.

• Strong onboarding flows, lifecycle email, and in-product nudges drive Activation and Retention.

• Well-structured pricing, upsells, and cross-sells deepen Revenue.

• Referral programs and community initiatives amplify Referral without relying solely on discounts or gimmicks.

In practice, this means growth teams that are structured cross-functionally—spanning content, SEO, paid, product, and data—outperform siloed marketing organizations.

(4) “One-and-done” campaigns are losing to always-on experimentation

Static, annual campaign calendars are being replaced by always-on testing across channels: landing page variants, messaging angles, offers, content formats, and creative. Teams that treat experimentation as a continuous operating system (as opposed to an occasional project) tend to find more compounding wins and adapt faster to platform and algorithm changes.

If we had to compress our current view into a single sentence, it would be this: sustainable growth today comes from cross-functional teams that treat the AAARRR funnel as a system, invest heavily in activation and retention, and use compounding organic channels—amplified by paid—to create durable, defensible growth.

What top growth marketing experts are saying today

Our perspective lines up closely with what many of the most respected growth practitioners are publishing today:

Growth is a system, not a channel

Brian Balfour (Founder/CEO of Reforge and former VP of Growth at HubSpot) repeatedly emphasizes that “growth is a system between acquisition, retention, and monetization” and that changing one part of that system affects the others. This supports a full-funnel, lifecycle-oriented approach rather than treating growth as “more traffic” or “more ads.”

AAARRR (Pirate Metrics) is still a foundational model

Investor and entrepreneur Dave McClure created the AARRR/Pirate Metrics framework to give startups a simple, universal way to model customer behavior and focus on the five stages of Acquisition, Activation, Retention, Referral, and Revenue. Modern product and growth teams still use this model to diagnose bottlenecks and align metrics to each stage of the funnel.

Retention is the engine of sustainable growth

Andrew Chen (General Partner at Andreessen Horowitz and longtime growth leader) argues that virality without retention is an illusion, often producing a short spike followed by a sharp drop-off. He highlights that “in the long term, retention is what creates sustainable viral growth,” because sticky products have more opportunities to prompt users to invite others over time. He also shows that the best products often differentiate themselves not through a completely different long-term curve, but via much better activation and early-day retention. (Andrew Chen)

Growth hacking is discipline, not tricks

Sean Ellis, who coined the term “growth hacking,” describes growth work as a cross-functional, experiment-driven process that blends product, data, and marketing. In Hacking Growth, he stresses that the real drivers of breakout growth are “methodical, rapid-fire generation and testing of new ideas” and the use of data on user behavior to find the ideas that work—not a single magical hack. One of his most cited lines captures this mindset: “The more experiments you run, the more you learn.”

Cross-functional teams and data-driven decisions are now table stakes

Across these experts, a shared pattern emerges: the most effective growth teams break down silos between marketing, product, engineering, and data, and they rely on quantitative and qualitative data to prioritize where to experiment next. McClure’s AARRR metrics, Balfour’s system-thinking, Ellis’s experimentation cadence, and Chen’s focus on retention all point toward the same conclusion: growth marketing today means owning the entire customer journey, not just acquisition.

Growth marketing as a science

The field of growth marketing emphasizes agile and evidence-based decision-making. It uses these tools to look beyond a single aspect of the sales funnel, focusing instead on the entire customer lifecycle.

Much like a scientist conducting an experiment, a growth marketer regularly tests their techniques. For instance, they might compare the design and content of one landing page versus another. From there, they can make further marketing decisions based on the results. This allows marketers to lean on clear, calculated data instead of over-relying on their gut instincts.

Another important aspect of growth marketing is having individual team members who can take ownership of different parts of the process. For example, a fully-integrated growth marketing team will likely consist of experts from multiple departments, including marketing, sales, customer support, and analytics.

In addition, traditional marketers tend to focus on the top of the marketing funnel. Growth marketers put time and attention into the entire cycle. In essence, they create an entire growth funnel — something we like to call the AAARRR.

The Pirate Funnel: AAARRR

Developed by Dave McClure, the Pirate Funnel is aptly named after its official acronym: AAARRR. Though some companies may interpret the steps differently, every part of the funnel relates to a different piece of the growth marketing puzzle. From top to bottom, the Pirate Funnel generally consists of the following:

• Awareness
• Acquisition
• Activation
• Retention
• Revenue
• Referral

It doesn’t matter if your business sector is e-commerce sales or SaaS, whether you sell products or services — you can use the AAARRR framework to jumpstart sustainable growth in any industry or environment.

What makes growth marketing unique?

Marketing can take many forms. This has led to confusion between things like growth marketing vs. digital marketing and traditional marketing. Heck, even growth marketing vs. marketing, in general, can get confusing.

To help sort things out, let’s consider one example: traditional marketing. How do past marketing norms compare and contrast with modern growth marketing standards?

Growth marketing vs. traditional marketing

When comparing growth marketing and traditional marketing, there are several main components to consider. At first, these tend to look the same. 

For instance, achieving success in either type of marketing involves staying on top of current marketing trends. But the majority of the similarities tend to end there. 

Traditional marketing is typically company-focused and aims to sell a product or service. In contrast, growth marketing zeroes in on the consumer and aims to provide the most personalized experience possible.

Another aspect of traditional marketing is its strong focus on customer awareness and acquisition. Traditional marketers tend to concern themselves with statistics like the number of views a digital ad receives or the reach of a particular print magazine.

In comparison, a growth marketer isn’t just interested in gaining new customers. They want to retain them. They even go further, striving to turn new customers into brand ambassadors who can then do the work of bringing in even more customers. This in-depth approach requires marketers to continue engaging customers beyond the initial point of acquisition.

Yet another difference between growth marketing and traditional marketing is the process by which marketing decisions are made. Traditional marketing often relies on opinion-based decisions. That can be woefully inefficient and ineffective. The constant testing done in the growth marketing sector provides data that can perpetually inform the next steps in a strategy.

To top it off, traditional marketers tend to plan campaigns and ads on an annual basis and within defined marketing channels. Growth marketers update and tweak their cross-channel marketing strategies more frequently. This allows them to be faster, more responsive, and more dynamic.

Growth marketing vs. growth hacking

Along with differentiating growth marketing from other forms of marketing, it’s also helpful to clarify how it differs from growth hacking. Though some may use growth marketing and growth hacking interchangeably, they are not the same thing.

Originally coined by “Growth Hacking” author Sean Ellis, growth hacking strategy focuses on achieving the most growth in the shortest amount of time possible. Growth hacker marketing has been a strategy favored by many Silicon Valley giants over the years, including iconic brands like Facebook, Twitter, and Dropbox. These companies, at least initially, lived by the “grow or die” mentality. 

Of course, in the current day and age, many are managing the fallout of this excessively aggressive growth strategy in marketing. The unwieldy long-term results of growth hacking are a perfect example of the essential differences between growth marketing and growth hacking. 

Similar to traditional marketing, growth hacking focuses on the top parts of the sales funnel — especially customer acquisition. As we’ve repeated ad nauseam by now, growth marketing addresses the entire funnel from start to finish.

It’s true that growth hacking and growth marketing both focus on data and testing. However, growth hackers test with the goals of experimentation and refining an outcome. Growth marketers aim to identify patterns and design strategies.

Growth hacking leads with hands-on tactics, too, while growth marketing strives for marketing automation (and the right marketing automation tools make that possible at scale). A growth hacker also focuses on optimization of techniques, whereas a growth marketer prioritizes customer personalization for long-term, meaningful growth and retention.

While both marketing approaches help scale a business, a growth hacking agency obsesses over immediate acquisition with a relative disregard for the future. A growth marketing agency prioritizes substantial growth across the customer journey as well as customer lifetime value (CLV).

How to do top marketers do growth marketing?

There are many strategies and benefits of growth marketing (some of which are outlined below), but what is the end goal of a growth marketing strategy? If growth marketing is focused on long-term, sustainable growth, what does that look like in execution? What are some of the reasons to implement growth strategies in business? 

When you’re trying to grow, the primary factor is traffic. The more eyeballs you have on your products or services, the more opportunities you create. We tend to break this down further into two categories: the quantity of your traffic and the quality of your traffic.

• Traffic quantity refers to a boost in high-level traffic. When you engage in growth marketing, you want to funnel more real people with genuine needs to your website.
• Traffic quality has to do with the kind of high-level traffic you’re attracting. Do the people clicking on your clicks and coming to your pages have need you can answer? Growth marketing aims to attract the right leads that align with your offerings – and boost your conversion rate in the process because of an influx in quality traffic.

It’s tempting to try to boil the objective of growth marketing to a single goal or OKR (objective and key results). But the truth is, you want both higher quantity and quality traffic if your growth is going to be sustainable.

8 tactics in our growth marketing playbook

A good growth marketing strategy consists of a web of interwoven tactics. Each of these supports the whole and helps reach the common goal of better traffic, leads, and conversions. Here are a few of the most common growth marketing tactics that you can implement:

Content

Your content is ground zero for marketing. You want this to be optimized and built for both on-site (resources, blog posts, how-to’s, sales pages) and off-site (guest posts, social media) use. Content helps you rank for new keywords and attract that traffic growth you want.

SEO

Search engine optimization is critical to organic traffic. You always want to weave keywords, backlinks, internal links, technical SEO optimization, and other search engine-friendly elements into your growth marketing efforts. Without a solid foundation and optimized content, your site won’t be doing you many favors when it comes to seeing actual growth.

Digital PR

You can talk about your business on your own content assets all day long. But at some point, you need third-party sites and sources to mention you, too. Digital PR helps you build authority through the endorsement of those who already have it. This can help give you a snowball effect with your other efforts, and show to Google, and potential leads or customers, that you are an authority in the space.

Social media

Social platforms help create buzz. The right social media scheduling tools help you stay consistent without burning out your team. They give you intimate encounters with your target audience. They help you build communities around your brand and receive detailed feedback on a regular basis.

Email

From drip campaigns to newsletter updates, emails put you right in the pocket of your target consumer. Choosing the right email marketing platform is critical to making this channel work. Even better, an email list consists of those who have opted in to hear your message and are willing to engage with you.

PPC

Pay-per-click advertising helps you supercharge your growth efforts. It puts money behind your marketing efforts and pushes your brand out in front of new consumers searching for your solutions.

Influencer campaigns

Influencers come with an audience that already trusts their endorsements. Working with high-profile social personalities creates an immediate level of respect and interest with their followers (who are ideally your target audience, as well).

Webinars and podcasts

Webinars and podcasts give you a chance to share your advice as an authority in your industry. It positions you as a thought leader in the eyes of your target audience. It also offers them a multimedia way to access your content.

Key elements in our growth marketing playbook

Some key consistent themes in our successful growth marketing campaigns  include: 

• Cross-channel marketing
• A/B testing
• Data-based decision making

Let’s break these down further, shall we?

The synergy of cross-channel marketing

A major focus of growth marketers is promoting across multiple growth marketing channels. It allows businesses to create the most streamlined, customer-centric experience possible and enables companies to reach customers at every stage of the funnel. 

Creating customer awareness (located at the top of the funnel) is an activity that can involve working with social media influencers, buying digital ads, or creating a television ad. Customers at later stages of the funnel may require email marketing tactics, promotions, and various website features.

Cross-channel marketing encompasses a wide range of platforms and strategies, both in digital marketing and print marketing. It creates comprehensive marketing initiatives that utilize social media posts, google ads, email subscriptions, and many of the other growth marketing tactics listed in the previous section.

Using these in strategic unison creates a synergistic effect impossible to achieve with each one separately.

A/B testing refines marketing over time

Also known as multivariate testing, A/B testing is an essential component of a growth marketing strategy. A/B testing takes place when marketers compare two variations of a marketing campaign — anything from greater engagement to purchases or referrals — to determine which achieves the desired outcome. To make results even more accurate and helpful, growth marketers typically divide their customers into subgroups and test how each variation performs with each subgroup.

For example, marketers may design two versions of an email varying in tone, design, or content and then test it on Gen Z, Millennial, and Baby Boomer consumers. They would then use the resulting data to tweak the content until it has the best chance of engaging their desired customer segment.

Data-based decision-making

There is certainly value in factoring opinions and gut responses into decisions. However, adding data to the mix makes the results more actionable. 

The A/B testing emphasized in growth marketing allows companies to test everything, from small decisions, like the color of their home page, to larger ones, such as which incentives to offer for customer referrals. This is made possible through a variety of tools that provide and curate data at different points in the growth marketing process.

For instance, on the front end, SEO tools like SEMrush and AHrefs provide detailed insights into keywords, backlinks, and other elements to help you build a sound strategy. (For a deeper look at the tools we rely on, see our reviews of keyword research tools and AI SEO tools.) As you execute a growth marketing campaign, platforms like Google Analytics collect data and create reports on how each of your initiatives performed. Our roundup of marketing analytics platforms covers additional options worth considering.

This data-driven approach allows companies to zero in on smaller segments of their customer base. A pet food brand can glean insights into dog owners, in particular. A supplement company can hone in on runners or seniors. The effect of this targeted approach is the development of even more customer-focused products or services, which in turn, leads to greater customer retention.

Benefits of a growth marketing strategy

There are many significant benefits that come with adopting a growth marketing strategy. Here are a handful of the biggest advantages of growth marketing for your brand.

Long-term growth

As discussed above, both growth hacking and traditional marketing tend to focus on the initial stages of the customer funnel. In growth marketing, you are constantly discovering ways to not only gain new customers but also keep them engaged.

This could come from offering discounts, delivering excellent content marketing (powered by the right content repurposing tools to maximize every asset), up-selling, or cross-selling. Regardless, growth marketers don’t seek the fastest growth in the shortest amount of time. They aim to uncover the most effective techniques that can be automated for the long haul. Then, they continue to improve them along the way.

Customer retention

Customer retention is an important component of a growth marketing roadmap. Nobody likes to see an ad that offers new patrons a cheaper price than they, as existing customers, are already paying. The solution to this is for companies to value their customers over the long haul by continuing to offer benefits and incentives months and years after acquisition.

When companies continue putting effort into creating a personalized experience for long-term customers, those customers can become brand ambassadors. They can shout the brand’s praises, virtually or otherwise, to their friends and family. 

Agile responsiveness

Many traditional marketing plans utilize yearly evaluations. However, it’s better to actively assess and tweak tactics throughout the year.

A growth marketing manager evaluates relevant data more frequently and makes needed changes more often. This avoids wasting valuable time and money on strategies that are not achieving your goals.

Examples of success growth marketing campaigns

Case Study #1: Slack Becomes the Fastest-Growing B2B Software Provider Ever

As the fastest-growing B2B software provider ever, Slack is a valuable company to study when searching for insights into growth marketing success stories.

The tech brand is an instant-messaging tool for work communication that was created by a remote team that understood the struggles of the virtual work experience. Over time, the developers have used both growth marketing and growth hacking strategies to scale their brand. 

Here are a few of the strategies that helped Slack grow so quickly:

• Slack provided seamless onboarding: Slack made it nearly effortless for new users to sign up for the platform and invite others to join them.
• Slack asked for feedback and constantly improved: The team at Slack didn’t create a product and then rest on their laurels. They relentlessly queried users about their experience. They requested suggestions for improvement and used them to make necessary changes.
• Slack created a market and solved a problem: There was nothing quite like Slack before it appeared on the scene. The brand’s development team used its software to tackle a number of business communication problems.
• Slack offered a free option: Slack’s marketing strategy included offering a free plan that was substantial enough to stand on its own. At the same time, it hinted at further abilities that enticed customers to pay for the full plan.

Case Study #2: Etsy Builds a Hyper-Targeted Community Based on Values

Early in the internet era, eBay was the primary option for crafters looking to sell their goods online. Then, in 2005, founders Rob Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell unveiled Etsy. By creating a platform specifically for artisans, they tapped into a vast customer base that soon became dedicated members of the Etsy community.

Here are a few keys to the company’s success: 

• Etsy used social media to grow: The strong brand identity Etsy created naturally fed into organic social media growth. It distinguished itself with recognizable styles and products. Selling on or shopping at Etsy became a way for consumers to show others who they were.
• Etsy defined a niche: The team knew right off the bat who their target audience was. They understood the unmet needs of their artisan audience and made targeted efforts to meet them.
• Etsy created a low entry point: In addition to creating an artisan-focused community, Etsy created a lower-cost option. Etsy stores required less risk from their consumers while still giving them a platform to sell their wares.
• Etsy carved out a strong brand identity: Etsy did a phenomenal job of brand marketing by defining itself as an anti-consumerism, eco-friendly, and feminist enterprise. This further appealed to their target audience of small, primarily female business owners and buyers who didn’t want mass-produced items. Buying a product from Etsy was designed to be more than just shopping. It proclaimed a person’s values, whether those were supporting small businesses, helping the environment, or finding a one-of-a-kind gift.

How to use growth marketing on your business

When designing your own business’s growth marketing strategy, it’s important to stay flexible. You need to combine both gut decisions and the data you uncover through frequent testing of your marketing tactics, whether that’s marketing emails, website design, or anything else. 

Focus on all parts of the AAARRR funnel. That means putting as much time and attention into engaging existing customers as you do into finding new ones. Carve out a strong brand identity and use content marketing to share useful videos, blog posts, podcasts, and more with your consumers. Don’t be afraid to use other successful growth marketing campaigns as inspiration for your own strategy, too.

When you (or if you’re overwhelmed, you and your growth marketing agency) work to put all of this together, it creates synergy. Growth marketing brings together the many different aspects of successfully scaling a business and combines them to tap into and unleash a brand’s full potential.

Using marketing to own your industry

Growth marketing can help you focus on every stage of the customer lifecycle. You can create personalized customer experiences and effectively use tactics like A/B testing to gauge your success over time. While there are many ways to attempt to use growth marketing, at Relevance, we’ve found that genuine growth marketing tends to focus on three primary areas:

Credibility

Using tools like digital PR allows you to build a credible brand that consumers can trust. This enhances your credibility as a brand, both in the eyes of your potential customers and in the eyes of Google. Being mentioned alongside other key figures in your field of expertise and being part of the conversation is vital to beginning to be an influential part of your industry.

Authority

Building a cohesive content strategy helps your brand establish itself as an industry leader. Think through the important themes of your industry and company and make sure you’re writing well-rounded content covering all aspects of it, and not just the benefits. This authority positions you as someone who can offer informed and effective solutions.

Visibility

If you want your traffic to grow, you need to get in front of more people. You know that content we just mentioned that is talking about all aspects of a certain topic? Use that to your advantage and make sure it’s showing up in the SERPs. A targeted SEO ensures you’re visible at the right times and in the right places. Being at the forefront of those topics is key to your growth efforts.  

Together, these three growth marketing strategies combine to help companies spark sustainable, long-term growth. It beefs up their sales funnels from top to bottom and enables them to attain and retain industry ownership.

When it comes to scaling your business, emphasizing your credibility, authority, and visibility can help you tap into that hidden growth potential, no matter what stage of the business lifecycle you’re in or what challenges stand in your way.

How we wrote this playbook:

To build this playbook, our growth, SEO, and PR teams combined first-hand client experience with fresh research into today’s leading growth frameworks and expert opinions. On the execution side, we drew from campaigns we actively run across B2B SaaS, e-commerce, and services brands—where we’re responsible for everything from technical SEO and digital PR to lifecycle email and paid acquisition.

We pressure-tested the AAARRR framework against real campaigns (organic, paid, and product-led) to ensure it reflects how modern growth teams actually work across awareness, acquisition, activation, retention, revenue, and referrals—not just a neat funnel diagram. We also reviewed well-documented case studies (including Slack and Etsy) to validate that the tactics we recommend are repeatable beyond a single company’s story.

On the research side, we went back to the original sources behind the most commonly cited frameworks in growth marketing. That included revisiting Dave McClure’s Pirate Metrics (AARRR), which he designed as a simple, universal way for startups to understand customer behavior and focus on the metrics that truly drive growth. We also looked at Brian Balfour’s work on growth as a system across acquisition, retention, and monetization, where he emphasizes that changing one part of the system affects the others.

Because growth marketing overlaps heavily with growth hacking, we revisited Sean Ellis’s original writings and summaries of Hacking Growth to make sure our distinction is accurate. Ellis highlights cross-functional teams, rapid experimentation, and data-driven decision-making as the core of growth work—not one-off “hacks.” We lso reviewed Andrew Chen’s essays on retention and viral growth, where he argues that virality without strong retention leads to a spike followed by a crash, and that sustainable growth is built on products people consistently come back to. 

The end result is a playbook that reflects both what we do day-to-day as a growth marketing, SEO, and PR agency and what the top practitioners in the field are publishing, teaching, and deploying inside high-growth companies right now.

The post Growth marketing playbook for top marketers – September, 2026 appeared first on Relevance.

But how do you choose which keywords to target in the first place? Picking terms that can convert high levels of searchers into website visitors is an essential part of a successful SEO strategy.  

Here are a few things to keep in mind as you look for converting keywords to boost your Google Analytics reports and send your organic search into the stratosphere.

1. Start With a Current Evaluation of Your Brand

Before you begin looking for organic keywords on Google Search Console or wrestling with search volume versus click-through rates, consider your company. What are the words that your brand should be ranking for in Google Search at the moment?

This isn’t a set-it-and-forget-it kind of activity. There may be certain keywords that remain relevant throughout the life of your business. But over time, the emphasis of your company may shift — and many of the search terms you want to rank for will adjust along with those pivots and adjustments.

What services do you provide right now? What terms are people searching for around your services? 

Consider these terms and look for those that have higher traffic. You can use a tool like Google Search Console, or there are many third-party options, as well, like Semrush, Moz, and Ahrefs that provide this data, too. The ideal terms are those that have a high search volume and are hyper-relevant to what you do.

2. Consider Intent Along the Entire Sales Funnel

There are millions of search terms to consider when creating an SEO campaign. The goal of a marketer is to narrow these down to a select set of terms that are worth pursuing. 

This is where considering search intent can help. Start by asking yourself what the intention is behind a consumer searching for each keyword or term that you’re considering. Now, ask if the answer aligns with the part of the sales funnel that you’re targeting.

For example, if you’re a SaaS company trying to rank for top-of-funnel content (i.e., initial contact and brand awareness), you want to aim for broader informational terms, like “what is SaaS” and “SaaS examples.” 

However, if you’re hyper-focused on creating a conversion, aim for commercial intent keywords. These target the bottom of the funnel, where informed potential buyers are considering taking action, and could be something like “SaaS to reduce spend” or “SaaS with editable code.” 

Ideally, you should aim for a mixture of terms across the entire funnel. That way, you’re ranking in all areas.

3. Don’t Be Afraid of Long-Tail Keywords

Short-tail keywords will always have higher organic search volume, which can make them the most appealing at first glance. However, long-tail keywords are also a powerful way to find keywords that will convert.

Long-tail keywords are sequences of keywords that are longer. This naturally makes them more specific and less common. For instance, ranking for “customer service” is a normal keyword phrase, while “customer service for auto shops” is a long-tail version. It is more niche and will have a lower search volume.

Longer-tail keywords are less flashy — but that doesn’t mean you should avoid them. On the contrary, a less searched organic keyword will likely be easier to rank for (and are more result in a conversion for you). Things like PPC Google Ads will be less expensive per click, too. 

In addition, people searching for long-tail keywords will likely have a better idea of what they’re looking for. That makes them a better target for middle and lower-funnel keywords that will convert.

4. Test as You Go Along

Conducting successful keyword research and finding relevant keywords for your brand’s marketing strategy is always a great feeling. But you don’t know if it really is a good find until you’ve tested it out.

The thing is, you won’t know that right away. Any honest SEO agency will tell you that it takes 3-6 months to begin seeing progress from an SEO investment, and that’s on the shorter end of things. 

That means you have to be willing to watch keywords that you’re trying to rank for over time to see if your efforts are paying off. As you begin to see results (typically around the 9-12 month mark), you can check to see if you are getting organic search traffic from your targeted SEO keywords. 

If you see traffic growing, kudos! If not, it may be time to tweak your strategy. Either way, don’t give up if you don’t see the results you’re hoping for after a month or two.

Finding Keywords That Convert

At the end of the day, you want to choose keywords that help you achieve not just your SEO but your overall marketing goals. Along with generating traffic (which helps with visibility), you want your keywords to help you build topical authority and visibility through your content showing up in select search results. 

This means you can’t choose keywords without a strategy in mind. Consider hiring an SEO agency who can assist you in choosing the right keywords. They use the tips above, along with other tools, to consider what keywords are important within your larger SEO and marketing initiatives. Then, work those into your content.

And above all, remember to maintain good standards within that content as you go along. That way, when you do rank for a keyword, and someone clicks through to your site, they are greeted with high-quality content that encourages them to proceed down your sales funnel to find your solution to their problem.

The post How to Find Converting Keywords appeared first on Relevance.

Keyword research services help open your eyes to improve your chances of ranking in search results through strategic keyword placement. They also help optimize your content by ensuring your team is creating materials that your audience is searching for. And nothing is better when you find that sweet spot of creating content that is actually found by your audience.

What is Keyword Research?

Before understanding the need for keyword research, you must first understand the importance of keywords. In the simplest terms, keywords are what people type into a search engine when they’re trying to find information. 

This could be a particular word or phrase. Keyword research focuses on what people are searching for and how many people are searching for it, also known as search volume. Once you’ve gathered this information, you can use it strategically for advertising, social media, and general public awareness.

Whether you have goals related to thought leadership, SEO optimization, or sales, keyword research is an integral part of your marketing strategy. It allows you to use search data to tailor your approach to get in front of the right audience. It’s also customer-centric, which we all know is so important in today’s world. Every business has competition and as consumers look to have more personalized experiences, you have to provide something unique in order to stand out. Providing them the exact information they were looking for could be it.

Why Do You Need Keyword Research?

Besides knowing what your audience is looking for, keyword research can help you optimize your current content, analyze your website’s current rankings, and identify opportunities for new keywords to target. You can also strategically categorize your keywords into topic clusters. That’s music to a content marketer’s ears!

Once you’ve developed your topic clusters, you can develop a hub and spoke model to generate new, related content that your audiences are already looking for. Think about when you are looking for information online. How often do you stop at just one page? Once you’ve learned about keywords, for example, articles about keyword research and useful services are likely also going to be of interest.

Focusing on content that your target audience is interested in will put you where they need you to be, which can help develop name recognition, earn trust, and convert to sales. It can also help you determine which variations of your keywords are most popular amongst searchers. 

How Does Keyword Research Relate to SEO Strategy?

As you probably know, keyword research strategies are the basis of a strong SEO strategy. And the benefits of that SEO data doesn’t end there. SEO should also inform your content strategy because that’s the best way to know that the content you create will actually be found by your potential future customers. Just think about how helpful people would find your brand if that content gets you on page 1. And let’s be real, how often do you really look at anything on page two? 

When reviewing your keyword research and evaluating your SEO strategy, there are a few key things to review: 

1. Keyword Difficulty: How hard of a keyword is it to rank for? If the phrase is searched more often, it will likely have higher competition and be more difficult to rank for. 
2. Search Intent: When people search that keyword, are they looking for information, or are they looking to buy? Make sure you’re aiming to create rankable content that aligns with the intent of the keyword, otherwise Google likely won’t prioritize your page. 
3. Search Volume: Is there no volume around the keyword you want to target? Then it isn’t the right keyword, and no one will ever see your content. Aim for a decent volume, but be aware that the more volume a keyword has the more likely it will be difficult to rank for.

Often, your best bet is to target words that are specific and relate to your subject matter, which also have lower competition. It takes practice and some expertise to know what keywords will have the most success. That’s one reason to pull in the experts to help with keyword research services.

What Tools Should Keyword Research Services Advertise?

As mentioned earlier, there are many factors an SEO specialist or keyword researcher should consider when creating or modifying a content strategy. There isn’t just one magic SEO tool, but there are many ways keyword research services can gather information. There are plenty of keyword research tools available if you want to go it alone and build your own SEO team.

If you’re looking for an SEO keyword research service to help out, any SEO expert should be able to talk to you about inbound marketing, keyword research tools, and google analytics. However, you don’t want them to claim they can automatically get you to position 1 immediately with the right keyword. 

An SEO strategy takes time, and unfortunately SEO keywords aren’t magic spells that immediately put you top of mind. Quality service or products from your business and good content aimed at potential clients paired with a strategic approach to keyword research and a SEO campaign are key. Together these strategies will achieve the results you’re hoping for.

Remember it Takes Time

Researching keywords provides your organization with marketing trend insight. As your organization starts ranking for its target keywords, you’ll likely improve traffic growth and customer acquisition. As your content shows up where consumers are looking, it helps gain your organization recognition and shows Google you are an authority in the space. And more than that, providing helpful information is a great way to gain trust. 

While keyword research takes time, the results show it’s worth the effort. Focusing on your audience and using keyword data to hone those insights makes for more successful campaigns. 

If you’re ready to start your keyword research journey, look into the resources and services available.  You might also consider an SEO expert or SEO agency to help analyze google trends, find the best targeted keyword, and help your organization with its keyword research process. Finding the best keyword research service for you is worth the investment.

The post A Simple Guide To Keyword Research Services appeared first on Relevance.