For several years now, the Interactive Advertising Bureau (IAB) has done their best to categorize online native advertising to make it easier for marketers, advertisers, media buyers, publishers and the government to understand it better. Unfortunately, it’s hasn’t helped much and in many cases, has created even more confusion. Today, it’s time to propose a…
Content marketing requires more work now than ever before. After all, more competitors are publishing content as they try to attract customers. In other words, simply posting to your blog might not deliver the same results as in the past.
Budget limitations can compound competitive pressures and discourage you from pursuing a content strategy. Don’t let…
Here’s how you can develop a social media lead gen strategy
You’ve worked hard on your social media marketing strategy, but after several months, you still aren’t seeing the type of results that you expected. Social media isn’t always easy to get the hang of from the start, even for those who are seasoned in…
When Instagram was first launched in 2010, it was merely a photo sharing app whose server used to crash very often. However, today it is an app with over 700 million users with around 400 million active users every day.
It is a highly successful social media network that is now also being used by businesses…
In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of the really smart folks over at the New York Times’s (NYT) T Brand Studios – Lauren Reddy, Director of Audience Development & Insights. While listening to her presentation this gem of a takeaway…
What started out as a social networking site where fans could follow celebrities, post updates and interact with each other has evolved to become a marketing platform. Yes! I’m talking about Twitter, the social media platform with over 328 million active users, ranked the ninth largest social network in the world. Use these Twitter marketing…
The growing importance of webinars can’t just be overlooked now. Especially, startups and small businesses have a golden opportunity to boost productivity, save money, and improve collaboration by using these virtual events.
Technology is advancing very fast and is increasing its potential of impacting businesses in ways that sometimes seem quite unimaginable. The use of…
Following the words of a nobleman, Nikola Tesla who once said: “I don’t care that they steal my ideas… I care they don’t have any of their own”, we came up with an idea to write an article about people who often steal content online and use that content to rank higher and better than…
YouTube is one of the most visited websites on the internet. If you want to increase your sales, establish some authority, or simply want to be more known, then starting on YouTube makes a lot of sense.
There's just one thing that you should know. These days, the competition is a bit stiff. However, this…
The smart marketer out there knows how great content marketing can be for any digital brand.
Trouble is that for small brands, it becomes difficult to keep on pumping in money for content marketing unless they get concrete results pretty quickly. That’s where I pitch in with help.
In this guide, I will share 4…
Young and unafraid, brand marketers first started building loyalty programs for customers in the 80s, when it was something new and undiscovered. The airline points collection was the first ever loyalty increasing program to appear that saw tremendous success. Bonus programs were thriving ever since until one day the whole system was hacked by the…
Fresh off the heels of this year’s Content Marketing World, I left with the sense that many people believe that content marketing is simply an exercise in creating helpful quality content that doesn’t sell anything. That simply isn’t the case. Content marketing should fill the information needs at every stage of the marketing, sales and…