Being visible online is now crucial for every business. No matter if you just work locally or sell goods worldwide, you need to stand out in the crowd of competitors. For this reason, many companies invest in effective SEO services performed by experienced and skilful professionals. There are many techniques used in this marketing strategy – some of them are applied to the website itself, while the others are done off-site.
Among the off-site methods, there are two that are usually considered to be the most significant – digital PR and content marketing. Thanks to them, you can improve brand awareness, reach a wider audience, and make potential clients more interested in your offer. Those strategies can have both short-term and long-term effects on your business. If you want to find out what they are, keep on reading!
As the Digital Marketing Institute explains, “Digital PR includes a wide variety of marketing possibilities such as being interviewed by online publications, increasing your online presence, and using the interactive power of social media for further growth and recognition.” It is similar to traditional PR, focused on networking with journalists to encourage them to feature a particular brand in magazines, newspapers, radio, and television. Digital public relations specialists search for coverage with articles on online news sources and websites or on social media and blog posts.
Nowadays, many digital PR tactics are used to improve a company’s visibility on the internet. Some of them are as the following:
Digital PR provides a business with many short-term and long-term benefits. To track its performance, it is recommended to set the goals for your campaign before you start it.
Some results that can become your goals are:
You may think that content marketing is an on-page SEO tactic, focused on creating and publishing content on your company’s website. However, in fact, this term is much broader, and it involves both on-page and off-page methods. Obviously, it is vital to create quality content on your site, but to increase your brand awareness, you should also remember about providing excellent, engaging assets that are published elsewhere too.
The most common practices used by content marketers are:
Content marketing is closely associated with PR, link-building, and social media, strongly contributing to the process of building a reliable brand.
As social media are quite ubiquitous nowadays, consumers are starting to expect unique and interesting content on various channels from every company. It is worth following this trend, as great content marketing can provide you with many short-term and long-term benefits, such as:
Both digital PR and content marketing can provide your business with a lot of benefits, so it is worth combining them. Taking care of public relations and building a positive brand image has never been more crucial. Nowadays, numerous companies are fighting for the same audience, so you should do your utmost to stand out and attract them to your offer.
Thanks to content marketing and digital PR, your website will rank higher in search results and you will get more website traffic. What’s more, your business will appear as more relevant and trustworthy which is vital as many people nowadays are afraid of fraud. Therefore, investing your resources in these off-site SEO techniques will certainly pay off!