Breaking Down The Best Landing Page Builders
Regardless of the particulars of your business, it seems likely that you are going to need an engaging website with distinctive landing pages, in order to be successful. Dedicated landing pages are particularly important. It makes sense then that so many companies would offer you the opportunity to build landing pages to generate greater amounts of traffic, while simultaneously making a better all-around experience for the visitor.
Building the perfect landing page is no easy feat. You want simplicity, yet you also need something compelling enough for the visitor to engage your CTA (call-to-action). Finding the right balance between those two thoughts can be challenging.
While there are several things you can do to make the experience more straightforward, and successful, it all starts with your landing page builder. There are a number of companies offering such builders. To that end, we have assembled the 10 best landing page builders. Among these choices, you will almost assuredly find what you’re looking for.
1.) Constant Contact
Paid: Starting from $20-$45
While Constant Contact works intensely with email marketing services, they do offer the ability to create compelling landing pages for non-profit donation drives. The company also offers social media marketing services, as well as Facebook lead ads, mobile app, event marketing, list management, and much more. You can do everything yourself, or opt to pay for their professional insights.
At this time, the company does not offer hosting services.
There are many impressive optimization tools available to you through Constant Contact, keeping in mind that most of their features revolve around email marketing:
- Custom email templates
- Email editing tools
- Image library/file hosting
- Design tips for email newsletters
- A/B testing
- List-building tools
- Event market
Constant Contact boasts phenomenal responsiveness.
Constant Contact offers tons of customization options, including completely customized email templates.
Numerous analytical features allow you to measure the success of your email marketing endeavors in no uncertain terms.
Constant Contact essentially offers two plans, with each breaking down according to how many emails you want. A 60-day free trial is included, and you can also take advantage of PLUS features, including email marketing automation, ecommerce, event marketing, donations, surveys, and even coupons.
Paid: Starting from $55 per Month (Billed Yearly)
KickOffLabs has gained a good deal of positive attention in recent years. Given their experience in helping businesses of all shapes and sizes create powerhouse landing pages, it isn’t hard to see why they should be one of your top landing page builders.
Using their extremely well secured servers, KickOffLabs will host your landing page creations.
KickOffLabs gives you some great features to this end. This quick, simple platform will give you the ability to create your own mailing lists and launch email-based campaigns. This platform also allows you to create a perfect dedicated landing page, utilizing features such as:
- Smart, real-time A/B testing
- The ability to integrate easily with a wide range of platforms
- Your current landing pages can be connected and managed through the dashboard.
Every template on KickOffLabs is responsive, eliminating the need to create a mobile-friendly version.
KickOffLabs makes it easy to customize your landing page to meet your unique requirements.
KickOffLabs offers their own tracking, but you can also connect with Google Analytics quite easily.
Even if you don’t have a lot of building experience, you’ll be using the visual editor like a pro in no time. You can choose from a wide range of optimized templates, and they are noted for being one of the most affordable landing page builders on the market. A tool for viral referrals is also quite handy.
Paid: Starting from $49 Monthly (Billed Yearly)
Beyond the free trial, Wishpond starts off by asking you if you want to create something on your own, or if you want to have professionals handle the task for you. From there, you will find a wide range of products and services. Plans start from $49, with the higher-tier plans throwing in nice features like free implementation coaching.
At this moment in time, Wishpond will host your creations.
While not a dedicated landing page tool, Wishpond nonetheless brings a lot to the table. You can create as many social contests, pop-ups, and landing pages as you please. Beyond email drip campaigns and automated tools for your marketing needs, you can take advantage of high-end special features such as:
- AB testing
- API access
- And first-in-line customer support and assistance
Wishpond promises every single possibility in their 200+ range of templates will be responsive.
While your customization potential is a bit limited here, you will still have some options.
Wishpond offers a number of tools for those who want to see how their campaigns are going.
Another nice thing about Wishpond is the assortments of special features that will be made available to you. In terms of customer support alone, you will have phone, email, and live chat options. Dynamic replacement options during your campaign is another. Integrating with things like Slack is also nice to have. Segmentation, scoring, and management for your leads list will be included, as well.
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4.) GetResponse Landing Pages
Paid: Starting from $15 Monthly for Basic/$49 for Advanced Plan
GetResponse is a good representative of just how much is available to you in the universe of digital marketing plans. In addition to email marketing and automation tools, you can create a truly unique, captivating landing page.
Provided you use a subdomain or your own host service, GetResponse lets you host your landing page free of charge.
GetResponse has a range of very appealing features, in terms of optimizing your marketing and landing page creation endeavors:
- Powerful templates with proven track records for success
- A massive library of stock images
- Publishing through various domains
- A/B test features
- Easy integration with various platforms
- Tons of forms
Every GetResponse template is responsive.
From being able to add social media links to editing the layout for your landing page, GetResponse offers a range of strong customization tools.
Internal analytics are available through Get Response, or you can connect to Google.
Mobile workspace options combine nicely with forms you can customize to meet your specific needs. Easy integration with social media is another example of the excellent special features available on GetResponse. There are also some superb options related to marketing.
5.) Beaver Builder
Paid: Starting from $99 (One-Time Payment)
The first thing you want to keep in mind with Beaver Builder is that we’re talking about a WordPress plugin. This makes the backend a little different from many of the other possibilities on this list. The trade-off is that this landing page builder works beautifully with just about every single WordPress theme on the planet.
Since we are talking about a WP plugin, understand that there are no Beaver Builder host features available.
You can optimize most visual features associated with your landing page. At the same time, if you know the basics of coding, you can use WordPress to optimize the landing page as you see fit.
Thankfully, Beaver Builder promises anything you build will be extremely responsive.
Again, because we are talking about WordPress, keep in mind that you can customize your landing pages with ease, in addition to anything else associated with your website.
Google Analytics can connect easily to your Beaver Builder creation, giving you comprehensive analytics features.
The ability to choose among dozens of potential templates is very much appreciated. We also like how easy it is to use everything Beaver Builder has to offer. This includes the ability to find texts and images with ease.
Paid: Memberships Starting from $49 (Signup is Free)
Drip offers a number of different packages to help you figure out just how many emails you want to send.
One of the strongest features with Drip has to be the option of set up customized sending domains.
In terms of optimizing your landing page to a meaningful degree, Drip gives you several options:
- Tons and tons of features related to seamless integration
- A wide range of tracking tools
- Marketing automation features
- Various personalization features, including recommendations
- Comprehensive analytics/reporting features
You can be sure that anything you create with Drip will be highly responsive.
Drip promises a truly impressive array of customization features. You’ll find it easy enough to locate and execute features to let you truly customize every single aspect of your landing pages.
The analytics tools associated with Drip are considered to be some of the best in the industry.
There are a number of excellent Drip special features to consider. In particular, Drip has a number of special tools to help you customize the automation potential of your campaigns. Drip also features a tag-based system, Zapier integration, a visual automation builder, and some of the most advanced tracking tools to be found virtually anywhere.
Paid: Starting from $16 Monthly if Billed Annually
Not only does Lander give you hundreds of templates to work with, they also make it easy to integrate with some of the industry’s best marketing tools.
Lander likes to keep things flexible. To that end, you can host through their services, or you can opt to stick with your own service.
For many people, Lander is a hit for the simple fact that they offer tons of features to help you optimize your landing pages and more:
- Landing page builder with drag/drop features
- Templates optimized for not only your conversions, but for your Search Engine Optimization potential, as well.
- A/B tests
- Simple tools for social media integrating endeavors
- Dynamic text replacements
When it comes to the responsiveness of anything you create with Lander, you don’t have a thing to worry about.
What Lander lacks in analytics, they more than make up for with Google Analytics connectivity.
Use the autofill form to streamline your efficiency. Lander also lets you take advantage of special features like welcome emails for new subscribers, charts to help you convert, integration with PayPal, and so much more.
8.) Unbounce Landing Page Builder
Paid: $79 Monthly with Annual Billing
Unbounce is another digital marketing heavyweight. You can benefit from this company in a variety of ways, but there is no question they are a fantastic destination for building strong landing pages. The Landing Page Builder is straightforward, and it is highly compatible with Word Press.
You can choose to have your hosting needs handled by Unbounce, or you can choose to bring in your own server.
Unbounce may not have quite as many optimization features as some of your other options, but what they do bring to the table is pretty darn good:
- The ability to use compelling CTAs like a popup form
- Highly customizable editing tools
- Speedy loading times
- Over 125 templates to choose from
- Independent, powerful analytics features
- A/B test features
- Easy WP integration
Unbounce landing pages are beautifully responsive, regardless of the device you are using them on.
Regardless of what you ultimately want to achieve with your landing page, Unbounce will make it easy to do whatever you have in mind.
Not only can you take advantage of independent statistics, you can also connect to Google Analytics without any problems.
The drop-and-drag approach used by Unbounce is one of the most flexible, straightforward models to be found anywhere. SSL encryption is supported, and you’ll certainly like the fact that you can utilize keyword replacements during PPC campaigns. Just remember that everything associated with Unbounce is designed to optimize the potential of your conversion rates.
Paid: Starting at $97 for a 1-Time Payment License, Which can be used on Three Domains
Depending on what you ultimately want to do, OptimizePress will make it easy enough to create your ideal landing page. The big difference between OptimizePress and your other options is the fact that OptimizePress makes you using your own host services.
As we just mentioned, OptimizePress doesn’t offer anything in the way of host services. However, your landing pages can be integrated with the host of your choice with ease.
Not surprisingly, OptimizePress has some great features related to optimization of your landing pages and more:
- Heavyweight blogging platform
- The ability to edit in real-time
- Over thirty different templates to choose from
- Creating secure portals for clients and employees
From top to bottom, everything about OptimizePress is built around optimal responsiveness.
In terms of customization, what you can do with dedicated landing pages is only the beginning. OptimizePress also gives you the ability to create your own training tools, marketing tools, sales tools, webinars, and so much more.
Depending on what you prefer, you can easily connect your OptimizePress creations with Google Analytics, or whatever your choice may be.
Creating a secured portal for your clients and employees is one of the biggest special features associated with this company. You will also want to pay attention to perks, such as plugin formats, theme formats, up to forty different elements related to functionality, easy integration, and more.
10.) Thrive Architect
Paid: A One-Time Payment of $67 for One License (Larger Packs Offered)
When it comes to tools that can enhance and improve your website on a number of different levels, Thrive is bound to impress. Their landing page builder, known as Thrive Architect, is pretty impressive, as well.
Because Thrive is a plugin, understand that it can’t handle your hosting needs.
Thrive Architect certainly has a lot to offer in the optimization department. Optimization tools currently offered include:
- An optimizer for your headlines
- A wide range of ingenious widgets
- The ability to create quizzes
- A/B test-running
- Dynamic comments for optimized engagement
Since it’s built with WordPress, and because it also utilizes the drop-and-drag model, the customization potential with Thrive Architect is limited only to your imagination.
Unfortunately, integrated analytics are unavailable. Luckily, Thrive offers what is known as Thrive Optimize. This lets you track performance. Don’t forget as well that you can also use third-party analytics tools.
The WordPress plugin solution is worth appreciating in greater detail. The fact that you can use an exit intent popup is just one more way to optimize visitor experiences. Finally, SEO/conversation optimizations for your landing pages is a great thing to have in your corner.