What’s the best way to become a better content marketer? To stop writing. No, don’t stop writing content altogether; just stop writing it yourself. Start crowdsourcing content.
Marketers spend as much as 87 percent of their time grinding away at content strategy and creation. They take a keyword they think is important, write a blog…
Emoticons, affectionately referred to as emojis, rose to popularity in the mid-1990s. Based on symbols often seen in popular culture, such as logos, and Manga cartoons, early emoticons were mostly used in mobile messaging in Japan, until they were picked up by Apple and subsequently Android in the mid- 2000s.
Today, emojis are an integral part…
The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job is to help our audience discover our brand, get them to interact with our brand, and ultimately buy from our brand. One of the…
Business in any form is an enjoyable experience. There’s nothing like having your business running smoothly in every area. Especially in the current age of ever-improving and core digital marketing. New strategies and project plans are being devised every single moment to help businesses attain new levels. They are also crucial in helping companies reach…
Content production has become so massive that it has turned into a real industry with its leaders and outsiders. Content today is the same product as a smartphone or a plastic bag. This industry also has companies that set the trends of content marketing the same way, Apple rules in the segment of gadgets. Devote…
The changing online environment has forced marketers to rethink the way they use content to attract and retain users. Content marketing is not only about creating great blog posts that appeal to your desired audience, it’s about strategizing around SEO, content depth, brand messaging and also desired results. Looking at 2018, marketers need to assess…
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
It is extremely unlikely that any individual in today’s modern world is unaffected by social media influence. The colossal impact of this medium has led to the development of a new variance of digital marketing in which companies are using…
A Photo Sharing Empire
With over 800 million active users, Instagram continues to thrive as the world’s top photo-based social network. Like a major artery, Instagram has served as a carrier of new ideas and innovation; pumping inspiration into brands, publishers, and influencers worldwide.
With the rise of Snapchat and other photo sharing sites, the Instagram…
Any good writer in the entertainment industry could tell you the importance of making an emotional connection with your audience. It’s the key to telling a story that allows consumers to invest and properly enjoy the process.
The exact same principle holds true when you are trying to sell a product or service in the modern…
How can blogging save a business? It’s a question I get a lot — not because of the field I’m in (though, admittedly, that does play a role) but because it kept my swimming pool business from, for lack of a better term, going under.
For years, the business marketed from the inside out, focusing on…
Content Marketing, Storytelling, and How to Find Everyday Inspiration: An Interview with Ann Handley
Introduction:
Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer.
Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers,…
Introduction:
Michael Brenner is truly a force to be reckoned with. He is a globally recognized content marketing strategist, author, and keynote speaker. He is the CEO of Marketing Insider Group, the bestselling author of “The Content Formula,” and his work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. He is the…
