Have you ever been really inspired by something you read online? Some content writers have a way to make you act. They inform you, but they also inspire you at the same time. Some examples of online content, on the other hand, are not that good. To be honest, they are downright disastrous. When you…
Are you struggling to earn a decent living from your site’s Adsense? Is one site earning a high CPM but another is struggling and earning a few cents for click? There could be a few things causing this, but the good news is that you can turn things around with a few tweaks and changes.
1.…
Social media is all about raising brand awareness, fostering customer loyalty, and extending online reach. Unfortunately, none of these would work without trust, which is earned through different strategies.
As far as trust-building goes, constantly sharing content — regardless of their being highly relevant or top-notch in terms of quality — can only get you so…
These are the days when startups are discerning more than ever the prominence and efficacy of an impeccable content marketing strategy. Entrepreneurs are investing the best of their efforts in feeding this ‘content marketing’ beast today so that it could safeguard and escalate their business needs tomorrow.
However, commencing a content marketing program straight from scratch…
A Monster of a Marketing Campaign
On April 26th 2017, the marketing team behind the wildly successful Alien film franchise unleashed a monster of an ad campaign to build interest in their new film, Alien: Covenant. Utilizing cutting edge virtual reality technologies, they released a 360 VR experience called ‘In-Utero’. You can check out the…
Okay, so it has been over a year now since Instagram first introduced Instagram Stories. Although many of us are avid users of the feature, a lot of businesses are failing to utilize this tool. But no fear, we have built this simple guide so businesses can fully understand the do’s and don’ts of Instagram…
Even the most focused and seasoned content producers eventually run out of ideas at some point in their life and need to recharge.
I am no exception to the ‘writer’s block’ and will admit that I’m not always able to push out brilliant, outstanding and engaging content on a regular basis. The workflow of my blog…
Bounce rate is either a nightmare for marketers or an occasion to open a bottle of champagne. For this metric, everyone involved in digital marketing expects low rates, which is a little odd since usually we chase after high numbers. Let’s leave that random thought alone for a moment and concentrate on improving that bounce…
5 Free Content Marketing Resources for Your Small Business
Starting your own business can be an enormous challenge. Oftentimes, investing in small business content marketing resources isn't exactly top of mind!
However, you'll need to create a website with an eye on search engine optimization. You'll also need a unique selling proposition (USP), and a brand…
Building an e-commerce site requires more than just a beautiful design. Apart from great products, your site needs to have proper design elements to ensure its success. An e-commerce site may have many features. But there are certain ones that are essential to make the site user-friendly for the customers and easily manageable for the…
Just about everyone is aware of the importance of having high quality content featured on a corporate website. When it comes to using content for marketing, however, a guide to measuring content efforts is as important as being strategic about content creation.
Are your texts effective? Which metrics matter the most? Keep on reading to find…
The growing importance of webinars can’t just be overlooked now. Especially, startups and small businesses have a golden opportunity to boost productivity, save money, and improve collaboration by using these virtual events.
Technology is advancing very fast and is increasing its potential of impacting businesses in ways that sometimes seem quite unimaginable. The use of…