People say digital marketing is an option, but the truth be told, it is the need of the hour. If it hadn’t been for digital marketing, several businesses wouldn’t have seen the light of the day. There’s no escape from the fact that the market places have become exaggerated down the years, with a lot of people joining the bandwagon of the business sector. According to Forbes research, more than 82% of customers look for products online that proves the global popularity of digital marketing. In this article, we will guide you through some incredible benefits of digital marketing for a business you must know:
1. Digital marketing is the most powerful form of marketing that exists
No one can deny the fact that digital marketing is the strongest form of marketing that exists. It is more powerful than traditional marketing and top-notch in terms of results and efficiency. It has the power to engage thousands of customers with the company at one time. Nidhi, an e-commerce based company said that they saw a 714% increase in their level of sales with the help of social media marketing. There are many other examples of veteran companies that have witnessed an upward shift with the help of digital marketing.
2. Digital marketing can be measured
Unlike traditional marketing, digital marketing is measurable, and its magnitude can be navigated. This is also a good way to measure the success of your business over time. The benefit of digital marketing is it is easy to measure customer response and get their feedback in a short time. By measuring your digital marketing campaigns you can get to know which one is reaping more benefits. In this way, you can take out your successful campaigns and work on magnifying them.
3. Digital marketing is less costly
This is perhaps the most concrete benefit of digital marketing. If you incorporate traditional marketing in your business, you will have to spend a lot of money on pamphlets, TV commercials, radio, print media, etc. Therefore digital marketing is a lifesaver and can cut down marketing costs to a great extent. Digital marketing has a wider reach, and it is easy to target the right audience. For instance if you want to run a social media campaign on Facebook for young girls, you can run a campaign for the age bracket of 13 to 18 for as low as $10.
4. Customers are on social media
Ever since inception, social media has changed the dynamics of online communication and social cohesion. Your customers are already on social media, and digital marketing can help in reaching out to them. However, it’s sad to say that there are many businesses with no active presence on social media. The benefit of social media is it is cheap and has a wider audience that can easily be targeted. Many people often take help of SEO to get an uplift in their business.
5. Digital marketing connects your business with mobile customers
Most people like to browse the web through their mobile phones. This is why thousands of companies have their personalized mobile applications. So, yet another intriguing benefit of the digital medium is it helps you in getting connected with people who are connected to the web through their mobile phones. You will get surprised to know that more than 50% of customers look for products online and a wider percentage often registers a purchase through mobile phones.
Lastly! No one can deny the incredible benefits of digital marketing for a business. This marketing tool is so strong that it can help a falling business to stand up and increase the sales of any business within a blink of an eye.