Relevance staff: Chad Pollitt

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Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights, and is the current VP of Marketing for inPowered.

​He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and current Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

Recognized as a top 20 CMO influencer, Chad authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian.

The news has been covering Amazon’s remarkable growth in the digital advertising arena lately. In fact, according to AdExchanger, it’s ad business is growing faster than both Google and Facebook. Currently, Amazon accounts for 2.5%…
The Amazon Adtech Stack & Service Providers are Coming
It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools…
Social Media Marketing Tools
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall…
Content Intelligence
My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points…
The Case Against Storytelling in Content Marketing
This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few…
11 Digital Marketing Predictions You Should Ignore for 2018
For several years now, the Interactive Advertising Bureau (IAB) has done their best to categorize online native advertising to make it easier for marketers, advertisers, media buyers, publishers and the government to understand it better.…
The IAB has 6 Categories of Native Advertising. For Marketers, they are Confusing.
By the year 2020, it’s estimated that more than $85 billion will be spent globally on native advertising. One such type of native advertising in called sponsored content or long-form native. This is where brands…
The Ultimate List of Sponsored Content Marketplaces for Marketers
In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of the really smart folks over at the New York Times’s (NYT) T Brand…
9 Tactics to Sharpen Your Headlines. The NYT is Totally to Blame.
Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January…
Why Inbound Marketing Alone Likely Won’t Work Anymore
For about the past three years I’ve made a case to many in the agency world that content distribution at the top of the funnel via native advertising is a viable agency model. Unfortunately, not…
Making the case for native advertising agency
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Our Contributors

chadp
Chad Pollitt Co-founder, Relevance
Relevance
jaybaer
Jay Baer Marketing Strategist, Speaker and Author
barry-feldman
Barry Feldman Owner, Creative Director
Feldman Creative
gini-dietrich
Gini Dietrich CEO
Arment Dietrich
joe
Joe Beccalori CEO
Interact Marketing
jason-falls
Jason Falls Social Media & Public Relations Thought Leader
arnie-kuenn
Arnie Kuenn CEO
Vertical Measures
brianne-carlon
Brianne Carlon Rush Content Director
Kuno Creative
douglas-karr
Douglas Karr Founder & CEO
MarTech.zone & DK New Media
Dan Steiner Co-Founder & CEO
Elite Legal Marketing
Janine Popick Co-founder & CMO
Dasheroo
Chirag Ahuja Head of Marketing
WorkflowMax
pam-didner
Pam Didner Global Content Marketing Strategist & Author
larry-alton
Larry Alton Freelance Writer
and Editor
jayson-demers
Jayson DeMers Founder & CEO
AudienceBloom
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